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Question : Which channel of distribution is highlighted in the given statement?
Statement: In this channel and agent in each major areas appointed and manufacturer uses services for the initial distribution of goods.
 

Option 1: Direct channel

Option 2: Indirect channel

Option 3: One level channel
 

 

Option 4: Three level channel 
 


Team Careers360 9th Jan, 2024
Answer (1)
Team Careers360 11th Jan, 2024

Correct Answer: Three level channel 
 


Solution : This channel consists of Three intermediaries through whom manufacturer  sells goods to consumers. In this channel an agent in each major area is appointed and manufacturer uses his services for the initial distribution of goods. This channel is used when the manufacturer produces a limit product line and wants to cover a wide market.

Hence, option D is correct.

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