Question : Which concept is highlighted in the given statement? Statement: It refers to those factors which can be influenced at the level of the firm.
Option 1: Controllable factors
Option 2: Non controllable factors
Option 3: Accurate factors
Option 4: None of the above
Correct Answer: Controllable factors
Solution : Control level factors refer to those factors which can be influenced at the level of the firm. For example decisions regarding packaging, brand name, selling price, distribution network, tools of promotion,etc.
Hence, option A is correct.
Question : Which concept is highlighted in the given statement? Statement: It refers to those factors which affect the marketing decisions but are not control lable at the firms level.
Question : Which concept is highlighted in the given statement? Statement: It refers to that process which exhibits the trend in the share market.
Option 1: Stock market index
Option 2: Sensex
Option 3: Listing of securities
Question : It refers to additional package which provides additional layer of protection to the product. Which level of packaging is highlighted in the given statement?
Option 1: Primary packaging
Option 2: Secondary packaging
Option 3: Transportation packaging
Question : Which concept is highlighted in the given statement? Statement: It refers to social process by which individual groups maintain what they need and want.
Option 1: Marketing
Option 2: Marketing mix
Option 3: Market
Question : Which concept is highlighted in the given statement? Statement: It refers to performance of business activities that direct the flow of goods and services from producers to consumers.
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