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Question : Which function of marketing is highlighted in the given statement?
Statement: While buying a pen we not only sees feature like cost but also the design aspects like its shape style etc
Option 1: Gathering and analysing market information
Option 2: Product designing and development
Option 3: Packaging and labelling
Option 4: Branding
Answer (1)
Correct Answer: Product designing and development
Solution : Product designing and development in waste taking decisions regarding features,design,shape,size,appearance,etc about the product. Design of product makes the product attractive to the target customers. A good design can improve our product and also give it a competitive advantage in the market.
Hence, option B is correct.
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