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Fees Details

General

₹ 1.50 L

Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

The MBA Marketing Management is a specialised degree in the field of marketing, equipping students with a deep understanding of human and market behaviours. The online course involves a comprehensive curriculum that provides them with core business knowledge and skills in critical thinking and analytical approach to create a significant impact in the industry. With online MBA Marketing Management from UPES Dehradun, students will also acquire a strong understanding of Marketing Analytics, Brand Management, Social and Digital Marketing, and Advertising and Sales Promotion. Upon completion, they can pursue careers such as Marketing Managers, PR Specialists, Social Media Managers, and others.

Programme Offerings

UGC approved online MBA
Weekend Live Classes
Learning Management System (LMS)
Comprehensive curriculum
Doubt Clearing Sessions
Real-business applications
assignments
Discussion Forums
Webinars
Certification

Eligibility Criteria

To be eligible for the UPES Online MBA Marketing Management programme, candidates must fulfil the eligibility requirements defined by the university. The online MBA Marketing Management eligibility criteria are as follows:

A Bachelor’s degree from a recognised university with a minimum of 50% marks for freshers.
5% relaxation in marks for candidates with more than two years of experience.

A Higher National Diploma of 4 years duration or Min Level 5 with a minimum of 50% marks for freshers
5% relaxation in marks for those with 2+ years of experience.

Admission Details

Candidates seeking to enrol in the online MBA Marketing Management at UPES Dehradun may apply for admission online. They are required to fulfil the eligibility requirements and complete the admission procedures by filling in an application form online and uploading mandatory documents. After that, they need to make the application fee payment as applicable to complete the admission process.

Application Details

We have mentioned below the step-by-step processes to fill up the UPES Online MBA Marketing Management application form:

Step 1: Follow the official course page URL- https://www.cce.upes.ac.in/mba-in-marketing

Step 2: Meet the online MBA Marketing Management eligibility criteria

Step 3: Click on the Apply Now tab

Step 4: Complete the admission process online

Step 5: Pay the requisite admission fee through a Debit Card/Credit Card/Net Banking or via Bank Transfer in favour of the University

Step 6: Submit the form

Refund/Cancellation Policy

If a candidate wants to withdraw from the course must note that

The fee of the application form will not be refunded.

They will receive a 100% refund if they withdraw one month before the course starts.

Once the course begins, they will not receive any refund.

The Syllabus

Structured over four semesters, the online MBA Marketing Management syllabus at UPES Dehradun covers core subjects and domain-specific subjects. The curriculum also consists of a dissertation or project to be submitted by students in the fourth semester. Students can find the detailed UPES Online MBA Marketing Management syllabus below.

Economics & Management Decisions
Marketing Management
Quantitative Techniques for Management Applications
Financial Management
Operations & Material Management

Human Resource Management
Strategic Management of Technology & Innovation
Customer Relationship Management
Project Management & Contract Administration
Research Methodology

Consumer Buying Behavior in Digital World
Marketing Analytics
Online Sales and Channel Management
Digital Brand Management
Services Marketing

Business Policy & Strategy
Social and Digital Media Marketing
Data Visualization
Advertising and Sales Promotion
Dissertation

UPES Online Frequently Asked Questions (FAQ's)

1: Does the UPES Online MBA Marketing Management degree have value outside India?

Since the UPES online MBA programme is recognised by UGC, it has value and recognition not only in India but also abroad.

2: When will I get access to the online MBA Marketing Management course materials?

Once your enrollment is completed, you will be provided with access to LMS through which you can get the study materials.

3: Will I get any placement assistance?

The University does not offer placement assistance. However, students will get mentorship from the academic team through different engagement activities that help them with their employability-related queries.

4: What type of certification will I get after pursuing the UPES Online MBA Marketing Management?

After successful completion of the course, you will receive an MBA Degree with specialisation in Marketing Management from UPES.

5: What are the career prospects of the online MBA Marketing Management course?

Upon completion of the course, graduates will explore careers such as Marketing Manager, Advertising Manager, Marketing Research Analyst, Social Media Manager, Sales Manager, and Public Relations Specialist, among others.