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Customers are the ambassadors on the streets and they can lead more people to their favorite products, brands, and companies. Having loyal customers and maintaining healthy relationships with clients can bring higher growth in business. Here comes the relevance of managers and the need for customer relationship management (CRM). CRM is one of the most preferred specialisations in business studies as customer relations is key to the growth of the business.
There are many online customer relationship management courses and customer relationship management certificate courses offered by ed-tech companies like Times Pro, GetSmarter, and Swayam. B.B.A in Customer Relationship Management, MBA in Customer Relationship Management, PG Diploma in Customer Relationship Management, and Advance Diploma in Customer Relationship Management are also available for those who plan to go higher and deeper in CRM studies. Hence in recent years, CRM certification has gained huge popularity.
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What is Customer Relationship Management?
Customer Relationship Management or CRM is very vital for business organisations and enterprises to ensure the satisfaction of their clients. Technologies and software are widely used by companies for the purpose of keeping up with the interest of their customers and keeping them engaged. Customer relationship management is one of the popular specialisations of MBA.
Who can pursue Customer Relationship Management Courses?
You can join the customer relationship management training only if:
- If you are interested in business, then pursue a crm certification.
- If you are passionate about working with customers and clients.
Eligibility Criteria of Customer Relationship Management Courses
To take admission into undergraduate, postgraduate, and diploma courses in customer relationship management, you will have to meet the eligibility requirements set by the incisions. Refer below to know the eligibility criteria for customer relationship management courses.
UG-level customer relationship management courses
The students must have completed their 10+2 from one of the recognised boards and must have secured a minimum of 55% of the score to join the ug level customer relationship management courses.
PG-level customer relationship management courses
To join the pg level customer relationship management courses, the learners are expected to have completed a bachelor's in Customer Relationship Management (CRM) from one of the recognised colleges/universities with 55% marks.
Customer Relationship Management Entrance Exams
Some institutions and universities will conduct entrance exams to provide admission to undergraduate and postgraduate customer relationship management courses. Some of them are listed below.
Skills Required for Customer Relationship Management Courses
Having certain technical and soft skills will help you a lot while taking customer relationship courses as well as during your professional journey. Communication skills and understanding the needs of the customers are essential as you will have to persistently work with clients. Some of the skills required for customer relationship management online courses are:
- Communication skills
- Research Skills
- Business Sense
- Critical thinking
- Problem-solving Skills
Explore Popular Specializations
What You Will Learn in Customer Relationship Management Courses?
The syllabus of customer relationship management classes and CRM courses will cover the whole gamut of aspects of customer relationship management. However, the course content may change from course to course. Some of the subjects that will be covered by customer relationship management courses in India and client relationship management courses are:
- Principles of Management
- Corporate Communication
- Organisational Behaviour
- Finance for Managers
- Managerial Economics
- Marketing Management
- Relationship Management
- Sales & Distribution of Management
- Financial & Accounting Management
- Virtual Marketing
- Marketing of Services
- Customer Relationship Management
- Strategic Customer Relations Management
- Business Ethics
- Quantitative Techniques for Management
- Accounting for Managers
- Research Methods
Popular Customer Relationship Management Certification Courses
There are plenty of online customer relationship management courses and free customer relationship management courses you can enroll in to kick-start your journey in CRM. Online learning platforms like Futurelearn, Swayam, and the like offer many such customer relationship management courses. Some of the CRM courses may need the CRM course fees while others are free of cost. Some of the training for customer relationship management and free online certification courses in customer relationship management are tabulated below.
CRM Fundamentals and Practice: Salesforce Reports, Objects, and Data Management
Professional Certificate in Basics of Understanding the Customer Needs
Certified Consumer Behavior Analyst
Executive Certificate Programme in Customer Relationship Management
Customer Relationship Management
Professional Certificate in Customer Relationship Management
Career Opportunities after Customer Relationship Management Courses
After the customer relationship management certification courses, you can look for job opportunities in multinational companies, national-level business organisations, and other local business enterprises. Some of the career options you can try after the customer relationship management course are:
- Customer Service Manager
- Customer Care Analyst
- Customer Relationship Manager
- Guest Relations Executive
- Customer Care Manager
Salary Trends in Customer Relationship Management
The salary scale of the customer relationship management professionals will have variations based on which kind and level of companies they work for and their experience. Some of the job profiles you can choose after CRM courses and their average annual salaries are provided in the table below.
Customer Service Manager
Rs 621,721 p.a. (Approx.)
Customer Service Representative (CSR)
Rs 277,902 p.a. (Approx.)
Customer Service Supervisor
Rs 312,683 p.a. (Approx.)
Resource Links for Online MBA
Scope of Customer Relationship Management
Customer Relationship Management (CRM) is one of the most sought-after specialisations among MBA aspirants as it has more demand in the job market. Professionals in customer relationship management can work in companies and organisations across various sectors including marketing, manufacturing, sales, banking, e-commerce, and management consulting. It has scope both in India and abroad.
Explore Major Course Providers
Companies across various sectors including banking, finance, sales, marketing, manufacturing, and the like are in need of professionals in customer relationship management to forge a healthy bond with their clients. Some of the recruiters in CRM after they get done with best CRM certification courses:
- Concentrix Corporation
Customer Relationship Management Courses by Top Providers
Many online course providers offer online customer relationship management courses with certificates. Some of the best CRM certifications by the major providers are provided in the table below.
Q) Can I learn customer relationship management online?
Ans) Yes, you can learn CRM certification online from course providers like Edx, Vskills, Futurelearn, and Swayam offers online customer relationship management courses.
Q) Which are the institutions that offer online customer relationship management courses?
Ans) IIM Kozhikode, IIM Lucknow, NUS Business School, Singapore, and IIM Bangalore are some of the institutions that offer online customer relationship management courses.
Q) What is the difference between CRM and BRM?
Ans) BRM ( Business Relationship Management ) is concerning internal business partners and associates whereas CRM (Customer Relationship Management) is related to the customers external to the company.
Q) What are the career options I can choose after CRM courses?
Ans) After the CRM courses, you can look for job opportunities like customer service manager, guest relations executive, customer care manager, customer care analyst, and customer relationship manager.
Q) Which companies are likely to hire you after the customer relationship management courses?
Ans) After the CRM certification online courses, companies like Amazon, Wipro, HSBC, and Microsoft, as well as small-scale companies, will hire you.
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