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This is the digital world. The fact that you are reading this article not just on a screen and not on paper (like 50 years ago) proves it. And what’s more, the screen is linked to the internet, making this type of media different from traditional media. Digital Media has become an enveloping presence in all aspects of your life. Every aspect of life (education, family, career, health, administrative affairs, and others) are discussed on digital media. This role was handled for the longest time by the traditional media. But with the advent of digital media, the speed at which the information is transmitted soars high. Thus every industry (private or public) demands their professionals know how to effectively use digital media. Hence the demand for digital media courses. In addition to this, there are also many free digital media courses and certifications online. from top institutes.
What is Digital Media?
It is any media that conveys information through digital platforms. This information is encoded in machine-readable formats, hence it is different from traditional media such as newspapers, for example. The information could be in the form of text, audio, graphics and video. These are transmitted over the internet. The main advantage is that you can create, view, listen, edit, distribute and save digital content on digital electronic devices. Some of the most common types of digital media are software, social media, digital databases, digital images, digital audio, digital video, video games, web pages and websites, electronic books and electronic documents, among others.
Note: Traditional Media is media that existed before the rise of the internet. These are direct mail, newspapers, magazines, billboards, radio, and broadcast TV.
Who can pursue digital media courses?
- As a professional (marketing), you understand the importance of a strong digital presence. Hence you wish to take digital media courses to hone your skills
- You are a student (high school/college) and irrespective of your degree can see that you can have a role in the field of digital media. Hence you wish to explore the field.
- You are an entrepreneur and it's imperative that you understand the applications of digital media.
Eligibility Criteria for Digital Media courses
For UG Digital Media courses, you must have (10 +2) qualification with a minimum passing percentage (55%)
For PG Digital Media courses, you must have a bachelor’s in a relevant field (mass communication, digital marketing, graphic designing)with a minimum passing percentage (55% or 60%, as per the requirements of the institution)
Depending on digital media courses, admission could be based on merit or entrance exams.
Entrance Exams for Digital Media
Important Skills for Digital Media courses
- Creativity and innovation
- Excellent Interpersonal skills
- Time Management
- Organisational skills
- Basic knowledge of SEO, Email marketing, and more is a bonus
Also Read: Top providers offering Digital Media courses and certifications
- Edx Digital Media Courses & Certifications
- Futurelearn Digital Media Courses & Certifications
- EIT Digital Media Courses & Certifications
- Accenture Digital Media Courses & Certifications
What You Will Learn in Digital Media Courses?
A variety of subjects are taught in digital media courses online such as communication, content writing, web content management, designing and digital marketing, and more. Depending on the courses, subjects may vary. Here are some of the major concepts taught in different courses.
For UG Digital Media courses
- Introduction to new media
- Web development
- Creative lab design
- Digital technologies
- Visual design for digital media
- Principles of Marketing
- Digital Transformation
- Interactive multimedia development
- Project planning and management
- Digital Marketing
- Intellectual property and law
For PG Digital Media courses
- Social and web network analysis
- Web technologies
- Digital media
- Design management
- Visual and graphics
- Communication skills
- Communication and media
Popular Digital Media Certification Courses
The aim of the Digital Media certification courses can vary depending on the learner. If you are a beginner, these online Digital Media courses can give you a basic functional understanding of how to utilise digital media. But if you are already a professional, then there are career-oriented digital media online courses that can enhance your skills in brand communications and marketing. Here we have compiled a list of the top Digital Media Certification Courses.
Career Opportunities after Digital Media Courses
As a social media manager, you will generate traffic for your brand (organic followers - unpaid) on the social media platform. You do this through regular posts, Q&A sessions, and analysis of follower engagement.
As an SEO manager, you should be an excellent strategist knowing how to use the technicalities of Search Engine Optimisation. You will use methods such as keyword strategy, web analytics, web marketing, and others.
In this role, you will be a journalist on a digital platform. You will have to create text, audio and video content. You will do research and find important news and deliver it to the masses. As a digital journalist, you should also be a great storyteller, with great technical skills.
- Content Writer
- Digital Marketing Executive
- SEO Analyst
- Media Operations Analyst
- Market Research Analyst
Professionals working in the field of digital media can look forward to rewarding careers in terms of the broad landscape of opportunities (journalism, advertising, and more) as well as great compensation. Here we have compiled a list of compensations for professions related to digital media courses.
Average Base Salary (INR)
Social Media Manager
**Source of salary details: payscale, glassdoor
Note: The given salary details may vary depending on experience, skill, company, freelance etc.
Popular Online Media Courses and Certifications
- Online Social Media Marketing Courses
- Online Marketing Management Courses
- Online Brand Management Courses
- Online Advertising Courses
- View All Online Marketing Courses
- Online Journalism Courses
- Online Mass Communication Courses
Scope of Digital Media
The field of digital media opens doors in both the public and private sectors. Take any industry: advertising & public relations, education, fashion design, finance, banking, and others require a powerful digital presence. This ensures that the field of digital will thrive as it has become a crucial medium for all these industries. So take some of the best digital media courses to become a sought-after professional.
Top Recruiters for Digital Media Professionals
- Health care
- Gaming industries
- University/ Institutes
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You May Also Check the Top Certifications in Different Areas
Q: Are there any free Digital Media courses online?
A: Yes. Many popular online learning providers offer digital media courses for free. They are designed by experienced professionals, hence it will be worth your time to take them.
Q: Is a digital media degree worth it?
A: The main benefits of digital media courses are that they are time efficient and flexible. If you are a professional, then these online Digital Media courses can give you more credibility as a professional.
Q: What is the duration for different digital media courses?
A: Depending on the digital media courses, the duration can vary. For a bachelor's, the duration is 3 years and for a master's in digital media courses, it is 2 years. For digital media certification courses, it is a matter of a few months at most.
Q: How much does it cost to study Digital media courses?
A: For UG Digital Media courses, the fee can range from Rs 13,500/- to 24.47 lakhs (private) and Rs 3920/- to 9.43 lakhs (public). For PG Digital Media courses, it can cost from Rs 35,000/- to 10.60 lakhs (private) and Rs 28,780/- to 21.03 lakhs (public). For Diploma in digital media courses, the fee ranges from Rs 35,000/- (private) and 15.15 lakhs (public).
Q: What are some of the best institutes for Digital Media courses in the country?
A: Some of the top institutes that are offering Digital Media courses are:
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