Web Analytics Course Certification Online

BY
Digital Vidya

Enrol in the Web Analytics Course Certification Online by Digital Vidya to learn and master the fundamentals of web analytics through instructor-led classes.

Mode

Online

Duration

4 Weeks

Fees

₹ 15000

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Frequency of Classes Weekdays, Weekends

Course overview

The Web Analytics Course Certification Online by Digital Vidya will teach you core concepts of web analytics, including the basics of analytics, traffic sources, visitors, e-commerce, tools for web analytics, social media analytics, and actionable insights. 

Moreover, the training course encompasses lessons in web analytics to help you use statistical algorithms, analyse, explore, understand data, and generate valuable insights from them. The Web Analytics Course Certification Online training consists of pre-recorded video lessons and presentations crafted by trained experts. 

Also, the course includes instructor-led live sessions, real-time projects, hands-on assignments, interactive feedback, and over 15,000 free SEO tools. Furthermore, the Web Analytics Course Certification Online programme also provides a self-paced training module to skip and rewind lessons as per convenience. 

The Web Analytics Course Certification Online training also involves a research-based internship where you have to create blog posts on the official website of Digital Vidya with your credentials. You will receive the web analytics certification after successful course completion. 

The highlights

  • Online, pre-recorded classes
  • Self-paced module
  • Online, instructor-led live sessions
  • Projects based
  • Real-time case studies based
  • 15,000+ SE0 tools to learn and implement
  • Interactive assignments
  • Research-based internship
  • 100% interview guarantee
  • Three industry certifications
  • Lifetime access to all the latest content
  • Web Analytics completion certificate
  • Complimentary access to the course’s orientation session

Program offerings

  • Self-paced module
  • Instructor-led online classes
  • Discussion forum
  • Lifetime access to course content
  • Free seo tools
  • Demo class
  • Research-based internship
  • Case studies
  • Hands-on projects
  • 100% interview guarantee
  • Course completion certificate

Course and certificate fees

Fees information
₹ 15,000

The fees for the course Web Analytics Course Certification Online is -

Fees componentsAmount
Programme feesRs. 15,000 + 18% GST
certificate availability

Yes

certificate providing authority

Vskills +2 more

Who it is for

Any business professional who wants to explore and generate valuable data insights for better company metrics will benefit from this course. Also, the Web Analytics Course Certification Online training by Digital Vidya is recommended to following professionals: -

  • Digital marketing professionals
  • Sales professionals
  • IT professionals
  • Marketing professionals
  • HR professionals
  • Business owners
  • Entrepreneurs
  • BBA students
  • MBA students
  • BE students
  • Commerce students

Eligibility criteria

Certificate Qualifying Details

After enrolling for the course, you will get participation details for 1-month live instructor-led web analytics sessions which are conducted online. After completing the 1-month session, you are eligible to apply for the course. However, 60% of attendance is mandatory to appear for the exam. Participants need to score at least 70% to clear the exam and get the certificate. 

What you will learn

Decision making skills Knowledge of google analytics Knowledge of web analytics

After completing the Web Analytics Course Certification Online programme, you will excel in the following skills: -

  • In-depth knowledge about web analytics, what it’s about, how it works, how it differs between small and large businesses
  • Familiarity with Google Analytics, how it works, its navigation, and essential metrics
  • Execute Google campaigns, Adsense, and Adwords, and know about the various traffic sources
  • Know the workarounds of event tracking, site search, and landing pages
  • Perform analytics on unique visitors, conduct technical reports, and benchmarking
  • Confidently set up goals, analyse the goal reports, and execute eCommerce tracking
  • Find actionable insights and create a data-driven culture
  • Get acquainted with the framework and implementation of web analytics tools
  • Make optimised company decisions based on web analytics-driven insights
  • Learn about the frequent mistakes by analysts to avoid
  • Conduct social media analytics and ROI measurement
  • Understand Radian6 and its implementation, workflow management, and text analytics

The syllabus

Introduction to web analytics and google analytics

  • Understanding the Importance of Web Analytics
  • Introduction to Google Analytics
  • Creating a Google Analytics Account
  • Navigating the Google Analytics Interface

Setting up google analytics

  • Installing Google Analytics Tracking Code
  • Setting Up Goals and Conversions
  • Configuring E-commerce Tracking
  • Integrating Google Analytics with Other Google Products

Understanding basic metrics

  • Exploring Key Metrics and Dimensions
  • Analyzing Audience Reports
  • Interpreting Acquisition Reports
  • Evaluating Behavior Reports

Advanced reporting and customisation

  • Customizing Dashboards and Reports
  • Using Advanced Segments
  • Creating Custom Reports
  • Setting Up and Using Custom Dimensions and Metrics

Campaign tracking and attribution

  • Understanding UTM Parameters
  • Analyzing Campaign Reports
  • Analyzing Multi-Channel Funnels

Event tracking and enhanced e-commerce

  • Implementing Event Tracking
  • Analyzing Events in Google Analytics
  • Configuring Enhanced E-commerce Tracking
  • Interpreting E-commerce Reports

Data visualizations and exporting

  • Creating Data Visualizations in Google Analytics
  • Exporting Data and Reports
  • Sharing Reports and Collaborating with Others

Admission details

If you want to join the Web Analytics Course Certification Online programme, you will have to follow these steps: -

  1. Log on to Digital Vidya’s official course website.

  2. Search for ‘Web Analytics Course Certification Online’ on the page

  1. Once you see that, click on it, and you will be redirected to the Web Analytics course certification page.

  1. When a new page opens, scroll down to the ‘Enrol Now’ option 

  1. Fill in your Name, Phone Number, e-mail, choose your preferred programme, and click on ‘Apply Now’.

  1. Make the payment and submit the application form.


Filling the form

To apply for the Web Analytics Course Certification Online course by Digital Vidya, you must furnish your contact details such as email and phone number in the application form. Next, you can make the course fee payment, and submit your application form. 

Evaluation process

There are two certification exams in the Web Analytics Course certification course – the Certified Web Analytics Master (CWAM) and the Certified Web Analytics Professional (CWAP). Both the exams consist of 50 questions which must be completed in a duration of one hour. You can choose an exam centre most suitable for you; there are over 70 exam centres across India. 

Candidates need to attain a minimum score of 70% to pass the CWAM certification exam and a minimum of 50% to pass the CWAP certification exam. 

How it helps

The Web Analytics Course Certification Online training by Digital Vidya mainly focuses on providing you with the necessary material and skills to master Web Analytics and its concepts. Through all the course material, projects, assignments, and more, you will be able to become an enhanced Web Analytics professional. 

You will become proficient in generating insights through complex data, using statistical algorithms, and exploring web data. The various tools of web analytics allow you to conduct demographic segmentation, customer profiling, and competitor analysis, helping you make highly-strategic business decisions. 

Furthermore, the Web Analytics Course Certification Online programme will also help you learn the industry methods, simultaneously getting hands-on experience via projects and assignments. The lessons of this curriculum will shape you to be a skilled candidate for multi-national companies that hire certified web analytics professionals. 

Instructors

Mr Rajeev Sharma1

Mr Rajeev Sharma1
Web Analyst
Freelancer

Ena Bansal
Freelancer
Freelancer

Ketan Deoranker
Freelancer
Freelancer

FAQs

Will Web Analytics be the right good career choice?

As social media and e-commerce keep rising, customer demands will keep evolving, and so will the company strategies. Hence, web analytics has a bright future as there is hot demand for a web analyst, who can provide valuable data for company growth across various platforms.

What does a certified Web Analyst do?

A certified web analyst has the main tasks of data and trend reporting. They analyse acquisition strategies of online marketing and explore new opportunities, through the tools of web analytics. 

I missed a live session, what next?

If you miss a live online session, there’s nothing to worry about. Digital Vidya provides recordings of each session for the CWAM course. 

Who awards the certifications?

Digital Vidya provides the certification of web analytics. 

Which is the best online course for web analytics?

While there are several online options for teaching web analytics, the Web Analytics Course Certification Online training by Digital Vidya covers the aspects of web analytics. With several hands-on projects, assignments, and industry experts, the course provides all the required skills of a professional web analyst. 

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