Online Product Management Courses & Certifications

Now, the market is flooded with products, physical and digital products alike. Companies need professionals who can know the pulse of the customers, design products based on them, and market them successfully to make a visible presence in the market. Here comes the need for product managers. Product managers are responsible for the life cycle of a product/software from its inception. 

Skilled product managers are key for successful companies as they have a huge role in launching new products and providing the best experience for the customers. Thus, there is a high demand for product management courses in India, as well as professionals. There are undergraduate and postgraduate courses like BBA, BBM, and MBA that provide specialisation in product management offered by various management institutes. 

Likewise, the best product management courses in India including postgraduate programmes, executive certificates, and professional certificates are also available. Many online product management certificate programmes are offered by ed-tech companies like Emirtius, Swayam, and UpGrad in collaboration with IITs and other reputed institutes. Read more to know more about free product management certification courses.

What is Product Management?

Product management is the organisational process of a product’s lifecycle from ideation, design, production, and marketing to product retirement. Product management is a very critical part of the companies, be it manufacturing, software, or other companies, because it will help them to make products more effective by analysing the needs of customers. 

With the advent of digital products, the demand for product management is on the rise as the competitors have increased in the market and new modern product management methods and principles have been introduced. Product management training like an MBA in product management will help you upskill with product management. 

Who Can Pursue Product Management Courses in India?

The product manager certifications are the right choice for you if:

• You are passionate about knowing the process of designing and marketing products strategically. 
• You are an expert in roping in people through good communication. 
• You are interested in trying a hand in product development. 
• You can present ideas.

Eligibility Criteria of Product Management Courses

To enroll in product management courses after 12th, you need to meet the prerequisites they require. Only the basic education qualification and interest in exploring the topic will be needed for the introductory online product management courses and product management boot camp. 

On the other hand, for advanced online product management certification programs like executive certificates and online postgraduate certificate programmes, the candidates may need to have a bachelor's or diploma. The eligibility criteria for the undergraduate and postgraduate product management courses are as follows. 

UG-level Product Management Courses

• To enroll in undergraduate product management courses like BBA and BBM that have a specialisation in product management, the candidates must have completed their 10+2 in any stream from one of the recognised boards. They must have scored a minimum of 50%/55% in 12th. 

PG-level Product Management Courses

• The students are required to hold an undergraduate degree from one of the recognised universities/colleges and have a minimum of 50% marks to join the post-graduate product management courses such as an MBA. 

Entrance Exams for Product Management Courses

Some institutions like IIMs and other reputed management schools conduct entrance exams to provide admission into undergraduate and postgraduate level programmes that have a product management specialisation. Some of such entrance exams for business degree programmes are: 

• CAT
• XAT
• CMAT
• SNAP
• NMAT

Skills Required for Product Management Courses

During the product management courses as well as the stint as a professional, some skill sets are required to take full advantage of the product management courses in India and career opportunities. First and foremost, anyone working in the business field must have communication skills and the capacity to convey ideas. Some of the other skills required for product management courses online and product management courses free of cost are: 

• Communication skills
• Leadership skills
• Strategic thinking
• Administrative skills
• Analytical and problem-solving skills
• Persuasive skills

What You Will Learn in Product Management Courses?

What you will learn in the product management courses is completely dependent on which courses you prefer to pursue. There are online courses, postgraduate diplomas, PG programmes, and UG programmes. The syllabus of product management courses in India will change as per their broadness and level of them. 

The product management courses with placement and product management course with job guarantees will provide you with the practical skills required for the industry out there. Some common topics covered in the free product management courses and product management courses online are listed below. 

• Basics of Product Management
• Customer development
• Customisation and innovation in the digital domain
• Advertising and Channel Management
• User Experience design
• Elimination Strategies
• Testing and validation techniques and implementation
• New Product Planning
• User Experience Design and 
• Communication and presentation practices
• Product Portfolio Analysis
• Pricing and Promotion
• Market Research
• Product Marketing and Strategy
• Business models
• Strategic Brand Management
• Financial Theories and Fundamentals of Business

Popular Product Management Certification Courses

As product management courses and product management certifications are the most sought-after courses among young professionals who want to work in the business sector, the number of online product management certifications available is also huge. You can find PG-level certifications, executive certifications, and diplomas in online product management courses and brand management certification courses across learning platforms. 

While planning to go for product management courses and free product management courses with certificate, it is recommended to prefer the best product management courses online. Some of the popular and best product manager certification courses are provided in the table below which are offered by top providers.

• Emeritus Product Management Courses & Certifications
• Udacity Product Management Courses & Certifications
• Edx Product Management Courses & Certifications
• Coursera Product Management Courses & Certifications
• FutureSkills Product Management Courses & Certifications
• Great Learning Product Management Courses & Certifications
• Google Product Management Courses & Certifications
• Swayam Product Management Courses & Certifications

Career Opportunities after Product Management Courses

The career opportunities and roles specified for professionals in product management after product manager courses will be different as per the companies they work for. Sometimes, one product manager will be responsible for the entire life cycle of a product or software. At times, a professional from a product management background will be there for each stage of the life cycle. 

The career options are plenty as product managers are needed for companies that launch products like pens, toys, software, gadgets, and the like. You can work as a technology product manager, product development manager, brand manager, and designer product manager. Some other career opportunities you can try after a product management course online are: 

• Designer product manager
• Business product manager 
• Data product manager
• Growth product manager
• Product Development Manager
• Product Marketing Manager

Product Management Salary Trends

Product management is one of the top fields in the business and the professionals in product management will be paid relatively high. For entry-level jobs, the average package will be less, though satisfactory. Once you get experience in the field and are promoted to senior product manager, the salary package will be high. Some of the roles and the respective average salary in India after they have pursued any product management course online are tabulated below:

*Source: Payscale

Scope of Product Management Courses

Along with normal products, the emergence of digital products like software and applications has increased the need for product management professionals in the job market. Product managers who have modern product management methods are in high demand. Companies, bigger or smaller, producing physical and digital products, all need product managers to succeed in the market and make profits. 

Thus, if you have thought of pursuing a career in product management, it is a wise decision to take and pursue any of the best product management certification in India.

Top Recruiters in the Product Management 

Companies are hiring product managers in India and globally after they have successfully completed a product management course in India. They need skilled professionals to supervise and lead their product management because having impactful and effective product management is very important. Some of the major companies that recruit product management professionals after the best product manager courses are:

• Vedanta
• Abbott
• Seimens
• Deloitte
• Amazon
• Mettl
• Oracle India Pvt Ltd
• Google
• Ernst & Young
• Castrol
• Flipkart

FAQs

Q) Is product management a good career to pursue? 

Ans) Yes, product management is a better career choice to make as it has relevance and high demands in the market because companies require them to make a product successful. 

Q) Is an MBA necessary to become a product manager? 

Ans) It is possible to begin a career as a product manager without an MBA. Yet, for advanced positions in product management, having an MBA with a specialisation in product management will be needed. Likewise, the best product management certification in India will help you climb the ladder of a career quickly and easily. This becomes easier when the candidates have pursued the best product management courses in India,

Q) What skills does a product manager need?  

Ans) To be a product manager, having the skills of critical thinking, leadership, communication skills, business and technical experience, and research skills. These can be learned from the best product management certification in India.

Q) What are the career options available after product management?

Ans) After the completion of the product manager courses in India, you can pursue a career as a brand manager and designer product manager, designer product manager, business product manager, and data product manager. 

Q) How much can a product manager earn in India on average? 

Ans) The average salary of a product manager (software) in India is around Rs. 17 lakhs per annum after studying top product management courses in India.