Digital Marketing

BY
Udacity

Delve into the digital marketing world with Udacity Digital Marketing course. Learn from industry leaders and gain hands-on experience via on-going campaigns.

Lavel

Beginner

Mode

Online

Duration

73 Hours

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based

Course overview

The Digital Marketer programme will help you excel in designing and building compelling content. Learn to use social media platforms to multiply your message. Master the skills to make your content visible and searchable. Further, the course covers fundamental concepts such as Google Analytics, Facebook advertisement, Ad campaigns, and more. 

The Udacity Digital Marketer Training will enable you to learn the working and effectiveness of advertisements and videos in driving traffic. Conduct email marketing, optimisation, and measuring metrics with Google Analytics. You will learn to set your marketing objectives and gauge your progress with practical KPIs. The Digital Marketer certification course curriculum also covers designing and modifying the landing pages and user interface to enhance its appeal. 

Moreover, the Digital Marketer Nanodegree Programme has a self-paced learning model that allows you absolute flexibility to train. Through the different Digital Marketer certification course projects, acquire a deeper understanding of the concepts and get enhanced learning results. 

The highlights

  • Self-paced learning
  • Custom study plan
  • Technical support
  • Self-directed training
  • Project review
  • Quizzes for evaluation
  • Flexible learning model
  • Project feedback from experts
  • Student community
  • Career coaching services
  • Student workspaces
  • Industry-based project

Program offerings

  • Self-paced training
  • Flexible learning
  • Career coaching
  • Student workspaces
  • Progress tracker
  • Project reviews
  • Technical mentor support.

Course and certificate fees

The fee for Become a Digital Marketer is summarized as follows:

ParticularsAmount
Annual Fee

₹20,500

Monthly fee - pay as you go

₹10,250/month

certificate availability

Yes

certificate providing authority

Udacity

Eligibility criteria

The prerequisites for the Digital Marketer programme by Udacity include sound knowledge of working with computers and online navigation.

Certification Qualifying Details

Candidates applying for the online Digital Marketer will get the certificate only after the successful completion of the project assigned to them.

What you will learn

Knowledge of google analytics

After completing the Udacity Digital Marketer programme, you will acquire the following skills: 

  • Understanding of fundamental concepts of digital marketing, including marketing channels and KPIs
  • Learn website UX and landing page optimisation to reach marketing objectives
  • Gain proficiency in utilising various metrics to gauge and optimise your results
  • Understanding various skills that a Content Marketer must possess
  • Performing management and monitoring of your content with the help of content management tools such as Hootsuite
  • Gauging the impact of the marketing campaign and your content
  • Perform search engine optimisation (SEO) and search engine marketing (SEM) to enhance the searchability and visibility of content
  • Understand the distinction between paid and organic social media advertising
  • Execute targeted advertising campaigns on social media
  • Create and manage advertisements over Facebook
  • Use Google Adwords by understanding the working and nuances of the tool
  • Understand and implement the concepts of display advertising
  • Develop email campaigns, create email plans, and analyse the results
  • Evaluate customer behaviour, audience acquisition, and lead conversions

The syllabus

Course 1: Welcome to the Digital Marketing Nanodegree!

An introduction to your nanodegree programe
Getting help

Course 2: Marketing Fundamentals

Introduction to Digital Marketing Framework
  • We provide a framework to help you make the right decisions in a digital marketing environment.
Your Business Value
  • The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Your Customer
  • Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.
Marketing Channels
  • There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.
Marketing Objectives and Performance
  • Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.
Plan Your Content
  • A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.
Working in Digital Marketing Roles
  • We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the recruiting process.

Course 3: Marketing Data and Technology

Introduction to Marketing Data and Technology
  • This lesson will introduce you to the course, the prerequisites needed to be successful, and provide a preview of the project.
Marketing Data for Your Business
  • This lesson provides an overview of the types of data used in digital marketing and how data can shape business strategies.
AB Testing and Attribution Models
  • In this lesson, you will learn how to track data along with the role that AB testing plays in digital marketing and how it can be used in conjunction with attribution models.
Google Analytics (Part 1) - Getting Started & Audience
  • Google Analytics is a very powerful platform that can help you to understand and track how users interact with your website.
Google Analytics (Part 2) - Acquisition, Behaviors, and Conversion Tracking
  • In this lesson, you will learn how to assess where your users came from in the first place, or, through which marketing channel you acquired them and how to understand your marketing channels.
Marketing Technology and eCommerce
  • This lesson focuses on the various technologies used in digital marketing, including platforms and tools for eCommerce.
The Future of Digital Marketing
  • In this lesson, you will learn about newly emerging marketing trends and technologies, and look at how agile marketing principles can be used in digital marketing.

Course 4: The Electives: An Overview and Graduation Reminder

Graduation Details
  • Congratulations on completing Marketing Fundamentals and Marketing Data and Technology!
Elective Overview
  • Summaries of the elective courses.

Course 5: Social Media Marketing

Introduction to the Course
  • Social media is a major component of any marketing strategy. Find out how this course can help you navigate this vital , and ever-changing world.
Social Media Marketing Fundamentals
  • First, it’s important to understand the social media landscape. Plan your approach with the help of two popular frameworks and align your strategy with the customer journey.
Organic Social Media Campaigns
  • In this lesson, you learn how to develop or adapt content for social media, how to make your content match the platform you choose, and how to create content that audiences will share.
Paid Social Media Campaigns
  • Discover how social media advertising works and dive into the current landscape.
Introduction to Facebook-Meta Ads
  • Facebook is a powerful social media platform with a massive audience worldwide. Gain hands on experience by setting up your Facebook advertising account and explore campaign objectives.
Creating and Managing Ad Campaigns in Facebook-Meta
  • You're now ready to run an ad on Facebook. Merge campaign objectives, audience targeting, the elements of an ad, and analyze its performance.

Course 6: Search Engine Optimization (SEO)

Introduction to SEO
  • Learn what Search Engine Optimization (SEO) entails, where SEO belongs in the customer journey, and how search engines work.
Keywords
  • Learn the techniques that marketers use to make their sites as friendly as possible to search engines, including how to build and fine-tune your list of keywords.
On-Site SEO: Optimize UX & Design
  • Find out how to use the elements of a site -- including source code, tags, URL structures and site navigation -- to build your onsite SEO.
Off-Site SEO: Link-Building
  • Understand the principles of SEO further by using offsite optimization tactics, including link-building, a powerful SEO technique that you'll learn to use in your own campaign.
SEO Audit
  • Learn how to conduct both a content and technical SEO audit, and how to avoid bad SEO practices.

Course 7: Search Engine Marketing (SEM)

Introduction to SEM
  • Learn the basics of Search Engine Marketing and how Google Ads campaigns are organized.
Keywords
  • You'll learn approaches and tools to developing your keyword lists and understand the power of long tail keywords and how search queries and keywords are
Ads
  • You will learn about the different elements of effective text ads, ad extensions, and best practices and the most common mistakes when writing text ads.
Ad Rank and Maximum CPC bid
  • Learn how bidding works, how Google decides which ads to place, when, and how to calculate the maximum you should bid per click.
Metrics and Optimization
  • In this lesson, we will discuss the KPIs that you should monitor and optimize when running a Google Ads campaign.

Course 8: Digital Advertising

Introduction to Digital Advertising
  • In this introductory overview on the course, you'll meet your instructor, and discuss more about what you'll learn, the project, and what tools you'll use.
Audience Fundamentals
  • In this lesson on Audience Fundamentals, we will introduce you to key concepts and fundamentals for reaching audiences in digital advertising.
Multichannel Formats
  • In this lesson on Multichannel Ad Formats, we will review the different types of ads that advertisers can create to engage audiences who are consuming digital content across a variety of devices.
Programmatic Technology
  • In this lesson on programmatic ad technology, we will explore how the use of automated technology enables advertisers to buy and measure digital ads delivered across publishers.
Campaign Planning
  • In this lesson on campaign planning, Walkthrough a framework for planning an effective campaign and introduce you to display and video advertising through the Google Display Network and Youtube.
Campaign Management
  • In the final lesson on Campaign Management, we will show you how to efficiently create your campaigns and deliver successful outcomes for your advertising goal using Google Ads' self-service features.
Jobs in Display Advertising
  • An overview of the kind of jobs you can find in Display Advertising.

Course 9: Email Marketing

Introduction to Email Marketing
  • In this introductory lesson, we'll learn what we're going to cover in this course, more about the history of email marketing, and when to use email marketing.
Email List Generation
  • Learn how to build a subscriber list with contact forms and explore the double opt-in process. Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.
Create an Effective Email Campaign
  • Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.
Create an Email Plan
  • An email plan is necessary for developing a successful email marketing strategy. Learn how to create an email calendar and plan different types of email campaigns, like transactional and drip campaigns.
Measure Results
  • Email marketing is never done. In this lesson, you learn how to analyze the results of your email campaign, how to use A/B testing to improve your content, and how to use segmentation to better target specific subscribers.
Jobs in Email Marketing
  • Learn more about the different careers in the field of Email Marketing.

Course 10: Congratulations!

Congratulations!
  • Congratulations on your graduation from this program! Please join us in celebrating your accomplishments.

Admission details

To enrol in the Udacity Digital Marketer, follow the below-mentioned steps:

Step 1. Visit the course page.

Step 2. Click on the “Enrol Now” button 

Step 3. After clicking on the button, choose the payment plan and click on the “Quick Checkout” option.

Step 4. Enter your email address. 

Step 5. Details of the net fee will appear on your system. If you have a coupon code, apply that others skip the option and proceed. 

Step 6. Make the payment. 


Filling the form

Search the Digital Marketer certification course name on the website. Then, enter your email address in the field and proceed to pick a payment plan. Now, go on with the checkout process and choose the payment mode. For successful enrolment, continue with the checkout. 

How it helps

The Digital Marketer programme by Udacity will help you become an expert in digital marketing. The curriculum of the various courses caters to different specialisations. So, you achieve fluency in distinct concepts and skills of digital marketing. The Digital Marketer certification course effectively covers creating, promoting, modifying, analysing, and optimising social media campaigns. You will acquire mastery in social media marketing along with search engine marketing and optimisation.

Moreover, the Digital Marketer Nanodegree has several associated benefits, such as custom study plans, progress trackers, project reviews, and a flexible learning model. By the end of the programme, you will develop both a theoretical and practical understanding of the fundamentals of digital marketing. Through multiple course projects, you will effectively acquire hands-on experience to bolster your social media efforts.

Instructors

Ms Anke Audenaert

Ms Anke Audenaert
Professor
Facebook

Mr Daniel Kob

Mr Daniel Kob
General Manager
Facebook

MBA

Ms Dawn Raquel Jensen
Adjunct Professor
Freelancer

Other Masters

Mr Benjamin Kepner
Instructor
Udacity

Other Bachelors

Ms Erica Reid

Ms Erica Reid
Digital Marketing Consultant
Freelancer

Other Masters

Mr Matt Bailey

Mr Matt Bailey
Founder
Freelancer

Mr Liana Gross Furlini
Digital Marketing Specialist
Freelancer

Other Bachelors, Other Masters

Mr John Triggs
Product Leader
Freelancer

B.E /B.Tech, MBA

Ms Jen Crompton

Ms Jen Crompton
Digital marketer
Freelancer

Other Bachelors

FAQs

How can I decide if the Digital Marketer programme by Udacity will be beneficial for me?

If you want to pursue a reliable career in digital marketing by learning industry-specific and relevant skills, then the Udacity Digital Marketer programme is right for you. Learn to optimise results and generate insights into the campaigns. Gain invaluable hands-on training through the course.

Who are the instructors for the Digital Marketer programme?

Udacity's Digital Marketer Training is delivered by qualified industry representatives who have years of professional experience and industry-specific skill sets. In their specific profiles, the instructors have established identities who have assumed positions of responsibility in leading companies around the world.

What is the duration of the Digital Marketer Nanodegree Programme?

The Udacity Digital Marketer Training, being a self-paced learning programme, has no set duration. Udacity, however, suggests that you can satisfactorily complete the programme within three months.

What does a Digital Marketer do?

It is the responsibility of a digital marketer to design, execute and manage marketing strategies that support their organisation and its services and products. The role of the digital marketer is to create and enhance brand awareness through social media marketing to acquire customers and promote lead conversions.

Does Udacity offer a refund?

Yes, Udacity has a proper refund plan in place. You are eligible for a complete fee refund within two days of the payment. Also, if you re-enrol into the same programme, you will not be getting access to the two-day refund window again.

Articles

Popular Articles

Latest Articles

Similar Courses

Digital Marketing Coding UX and Creating Digital C...

The University of Leeds via Futurelearn

8 Weeks Online
Beginner

Introduction to Digital Marketing

Great Learning

3 Hours Online
Beginner
Free

Basics of Digital Marketing for All

State Bank of India via Edx

4 Weeks Online
Beginner
Free

Digital Marketing

National Institute of Electronics and Information Technology, Haridwar

4 Weeks Online
Beginner
₹ 2,832
Express Bootcamp for Content Marketing

Express Bootcamp for Content Marketing

Board Infinity

3 Months Online
Beginner
$40,000 $50,000
Express Bootcamp for Performance Marketing

Express Bootcamp for Performance Marketing

Board Infinity

94 Hours Online
Beginner
Digital Marketing Bootcamp

Digital Marketing Bootcamp

Board Infinity

1 Week Online
Beginner
Free

Digital Customer Analytics

UMD via Edx

4 Weeks Online
Beginner
Free

Digital Marketing Analytics Tools and Techniques

UMD via Edx

4 Weeks Online
Beginner
Free

Fundamentals of Digital Marketing

UMD via Edx

4 Weeks Online
Beginner

Courses of your Interest

Certificate in Marketing Analytics

Certificate in Marketing Analytics

Amity Online

24 Hours Online
Beginner
₹21,000 ₹33,000
Certificate in Social Media Analytics

Certificate in Social Media Analytics

Amity Online

24 Hours Online
Beginner
₹21,000 ₹33,000
Sales and Business Development

Sales and Business Development

AttainU

4 Months Online
Beginner
₹ 37,000
Email Marketing Electronic Customer Relationship M...

Email Marketing Electronic Customer Relationship M...

The Open University, Milton Keynes via Futurelearn

8 Weeks Online
Beginner
Display Advertising

Display Advertising

The Open University, Milton Keynes via Futurelearn

8 Weeks Online
Beginner
Introduction to Marketing

Introduction to Marketing

The University of British Columbia, V... via Edx

6 Weeks Online
Beginner
Free
Online Advertising and Social Media

Online Advertising and Social Media

UMD via Edx

4 Weeks Online
Beginner
Free
Marketing Essentials

Marketing Essentials

IIM Bangalore via Edx

5 Weeks Online
Beginner
Free

More Courses by Udacity

Data Visualization in Tableau

Udacity

3 Weeks Online
Beginner
Free
How to Build a Startup

How to Build a Startup

Udacity

Online
Beginner

Introduction to Python Programming

Udacity

Online
Beginner

Data Analysis and Visualization with Microsoft Pow...

Udacity

57 Months Online
Beginner

Cloud Computing for Business Leaders

Udacity

19 Hours Online
Beginner

Introduction to Descriptive Statistics

Udacity

2 Months Online
Beginner
Free

Digital Freelancer

Udacity

31 Hours Online
Beginner

Introduction to Cybersecurity

Udacity

69 Hours Online
Beginner

Agile Software Development

Udacity

56 Hours Online
Beginner

Robotic Process Automation Developer

Udacity

50 Hours Online
Beginner

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses