Advertising
There is No chance of getting a seat With a CUET PG score of 83 in OBC category in the IIMC Delhi PR & Advertising course through spot admission since the past cutoffs for OBC were much higher.
In Last year, OBC spot round cutoffs near around rank 1077, and
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Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.
Statement 2: Production concept solely relies on aggressive advertising to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does indeed focus on creating and delivering superior customer value. It emphasizes understanding and meeting customer
Question : It encourage the present employees and helps in finding reliable candidates. Which external source of recruitment is highlighted in the given statement?
Option 1: Recommendation of employees
Option 2: Labour contractors
Option 3: Web publishing
Option 4: Advertising on television
Correct Answer: Recommendation of employees
Solution : Under this method existing employees are encourage to recommended suitable persons among their friends and relatives for employment.
Hence, option A is correct.
Question : Case Study 34:
A consumer purchased a set of expensive speakers from a well-known store. After a few days, the speakers stopped functioning. The consumer contacted the store for a replacement, but they refused, stating that electronic items are non-returnable. What action can the consumer take in this situation?
Option 1: File a complaint with the National Consumer Disputes Redressal Commission.
Option 2: Lodge a complaint with the District Consumer Disputes Redressal Forum.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Accept the store's policy and give up on any hope of a replacement.
Correct Answer: Lodge a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (b) Lodging a complaint with the District Consumer Disputes Redressal Forum.
The District Consumer Disputes Redressal Forum is the appropriate authority to address consumer complaints and disputes, including issues with defective products.
Question : Statement 1: Selling concept focuses on building long-term customer loyalty through value creation.
Statement 2: Marketing concept solely relies on aggressive advertising for sales.
Correct Answer: Both statements are incorrect.
Solution : The correct answer is (c) Both statements are incorrect.
Statement 1 is incorrect. The selling concept primarily focuses on short-term sales and transactions rather than building long-term customer loyalty. It often involves aggressive sales tactics to close deals.
Statement 2 is false.
Question : Case Study 33:
A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?
Option 1: District Consumer Disputes Redressal Forum
Option 2: State Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: National Consumer Disputes Redressal Commission
Correct Answer: Advertising Standards Council of India (ASCI)
Solution : The correct answer is (c) Advertising Standards Council of India (ASCI)
The Advertising Standards Council of India (ASCI) is a self-regulatory body that oversees advertising in India. It has a code of conduct that advertisers are expected to follow, and
Question : If the contractor himself decides to leave the organisation all the workers employed through him will follow suit. Which external source of recruitment demerit is highlighted in the given statement?
Option 1: Placement agencies and management consultants
Option 3: Advertising on television
Option 4: Web publishing
Correct Answer: Labour contractors
Solution : Under labour contractors, if the contractor himself decides to leave the organisation all the workers employed through him will follow suit. This is a demerit.
Hence, option B is correct.
The Question containing Inaapropriate or Abusive Words
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The Question is not relevant to User
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