Advertising
Question : What is the best possible explanation for a shift in the market supply curve for a product?
Option 1: Price increases in raw materials
Option 2: Introduction of a government tax on that product.
Option 3: Introduction of a new technique that makes the production of that commodity less expensive.
Option 4: A successful advertising campaign that promotes the product.
Correct Answer: Introduction of a new technique that makes the production of that commodity less expensive.
Solution : A new technique that makes it cheaper to produce the goods best explains a shift to the right in the market supply curve. A shift to the right in the supply curve,
Question : Which of the following is an example of price adjustment as a marketing mix strategy?
Option 1: Developing a new advertising campaign
Option 2: Introducing a loyalty program
Option 3: Changing the product design
Option 4: Implementing seasonal discounts
Correct Answer: Implementing seasonal discounts
Solution : The correct answer is (d) Implementing seasonal discounts.
Implementing seasonal discounts is an example of price adjustment as a marketing mix strategy. Price adjustment involves changing the pricing strategy for a product or service to align with market conditions, customer preferences, or specific
Question : Case Study:
ABC Corporation promotes its energy-efficient home appliances through advertisements that emphasize the long-term cost savings for consumers. What objection to advertising is minimized through this approach?
Option 1: Lack of Credibility
Option 2: Overexposure
Option 3: Irrelevance
Option 4: Exaggeration and Deception
Correct Answer: Irrelevance
Solution : The correct answer is (c) Irrelevance.
By highlighting the long-term cost savings, ABC Corporation makes the advertisement more relevant to consumers who are likely interested in saving money over an extended period. It directly addresses a significant concern for consumers, making the advertisement more pertinent
Question : Case Study 32:
A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?
Option 1: File a complaint with the District Consumer Disputes Redressal Forum.
Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Give up on the cashback offer, as it might be a fraudulent promise.
Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.
When a consumer has an issue with a product or service, such as not receiving a promised cashback offer, they can
Question : Which of the following is an example of a market research method?
Option 1: Product pricing
Option 2: Sales forecasting
Option 3: Customer surveys
Option 4: Advertising campaign development
Correct Answer: Customer surveys
Solution : The correct answer is (c) Customer surveys.
Customer surveys are an example of a market research method. Market research involves collecting and analyzing data to gain insights into markets, customers, competitors, and other relevant factors that impact business decision-making. It helps companies understand customer
Question : Case Study 14:
A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?
Option 1: Consumer Protection Council
Option 2: National Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: District Consumer Disputes Redressal Forum
Correct Answer: District Consumer Disputes Redressal Forum
Solution : The correct answer is (d) District Consumer Disputes Redressal Forum
In this case of deceptive practice by a local dealer, the District Consumer Disputes Redressal Forum would typically be the appropriate authority to take action against the dealer. These forums are
ABC Clothing uses various advertising channels, such as television, social media, and print media, to promote its latest fashion collection. Which advantage of advertising is highlighted here?
Option 1: Direct Sales Conversion
Option 2: Short-Term Sales Boost
Option 3: Enhanced Brand Recall
Option 4: Cost Minimization
Correct Answer: Enhanced Brand Recall
Solution : The correct answer is (c) Enhanced Brand Recall.
ABC Clothing uses various advertising channels like television, social media, and print media to promote its latest fashion collection. By utilizing these channels, ABC Clothing aims to enhance brand recall, making sure that consumers remember
FreshTech Electronics releases an ad showcasing its new smartphone, highlighting its advanced features and design. Some customers, however, feel that the ad lacks innovation and is repetitive. What objection to advertising is presented here?
Option 1: Lack of Appeal
Option 2: Lack of Credibility
Option 3: Lack of Creativity
Correct Answer: Lack of Creativity
Solution : The correct answer is (c) Lack of Creativity.
Customers expressing that the ad lacks innovation and is repetitive are raising concerns about the creativity of the advertisement. Creativity is a key aspect of advertising that involves presenting information in a fresh, unique, and
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