Question : Case Study 33:

A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?

Option 1: District Consumer Disputes Redressal Forum

Option 2: State Consumer Disputes Redressal Commission

Option 3: Advertising Standards Council of India (ASCI)

Option 4: National Consumer Disputes Redressal Commission

Question : If the contractor himself decides to leave the organisation all the workers employed through him will follow suit. Which external source of recruitment demerit is highlighted in the given statement?
 

Option 1: Placement agencies and management consultants
 

Option 2: Labour contractors
 

Option 3: Advertising on television
 

Option 4: Web publishing

Question : What is the best possible explanation for a shift in the market supply curve for a product?

Option 1: Price increases in raw materials

Option 2: Introduction of a government tax on that product.

Option 3: Introduction of a new technique that makes the production of that commodity less expensive.

Option 4: A successful advertising campaign that promotes the product.

Question : Which of the following is an example of price adjustment as a marketing mix strategy?

Option 1: Developing a new advertising campaign

Option 2: Introducing a loyalty program

Option 3: Changing the product design

Option 4: Implementing seasonal discounts

Question : Case Study:

ABC Corporation promotes its energy-efficient home appliances through advertisements that emphasize the long-term cost savings for consumers. What objection to advertising is minimized through this approach?

Option 1: Lack of Credibility

Option 2: Overexposure

Option 3: Irrelevance

Option 4: Exaggeration and Deception

Question : Case Study 32:

A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?

Option 1: File a complaint with the District Consumer Disputes Redressal Forum.

Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.

Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.

Option 4: Give up on the cashback offer, as it might be a fraudulent promise.

Question : Which of the following is an example of a market research method?

Option 1: Product pricing

Option 2: Sales forecasting

Option 3: Customer surveys

Option 4: Advertising campaign development

Question : Sentences of a paragraph are given below. While the first and the last sentences (S1 and S6) are in the correct order, the sentences in between are jumbled up and named P,Q,R,S. Arrange the sentences in the correct order to form a meaningful and coherent paragraph.

(S1) The poster ranks high as a medium of publicity.
(P) Advertisement can be displayed before a much larger number of persons for a longer time by means of a poster than by the expenditure of the same amount of money in the Press, and it is, therefore, often found to be the better means of keeping them in the public eye.
(Q) Nor must it be forgotten that a newspaper is bought by the reader, and on that account enjoys an enhanced value; and further, that the purchaser usually takes the paper home where it is perused by the whole household.
(R) It has, by reason of its size and the facilities which it affords for the use of colour, a very powerful effect on the public mind.
(S) It must, however, be remembered that the attention received by a newspaper is much closer and more intimate than that accorded to a poster.
(S6) If more is desired than the instantaneous impact on the mind, the advertising value of the poster falls sharply.

Option 1: QSPR

Option 2: PQRS

Option 3: RPSQ

Option 4: RPQS

Question : Case Study 32:

A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?

Option 1: File a complaint with the District Consumer Disputes Redressal Forum.

Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.

Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.

Option 4: Give up on the cashback offer, as it might be a fraudulent promise.

Question : Case Study 14:

A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?

Option 1: Consumer Protection Council

Option 2: National Consumer Disputes Redressal Commission

Option 3: Advertising Standards Council of India (ASCI)

Option 4: District Consumer Disputes Redressal Forum