Advertising
Question : Case Study:
ABC Electronics aims to overcome objections to advertising by including detailed specifications and performance data in its advertisements. What objection is being addressed through this approach?
Option 1: Lack of Credibility
Option 2: Overexposure
Option 3: Lack of Creativity
Option 4: Exaggeration and Deception
Correct Answer: Lack of Credibility
Solution : The correct answer is (a) Lack of Credibility.
By providing specific and factual information about their products, including detailed specifications and performance data, ABC Electronics aims to enhance the credibility of their advertisements. This approach ensures that consumers have accurate and transparent information
Question : Case Study 33:
A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?
Option 1: District Consumer Disputes Redressal Forum
Option 2: State Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: National Consumer Disputes Redressal Commission
Correct Answer: Advertising Standards Council of India (ASCI)
Solution : The correct answer is (c) Advertising Standards Council of India (ASCI)
The Advertising Standards Council of India (ASCI) is a self-regulatory body that oversees advertising in India. It has a code of conduct that advertisers are expected to follow, and
ABC Corporation promotes its energy-efficient home appliances through advertisements that emphasize the long-term cost savings for consumers. What objection to advertising is minimized through this approach?
Option 3: Irrelevance
Correct Answer: Irrelevance
Solution : The correct answer is (c) Irrelevance.
By highlighting the long-term cost savings, ABC Corporation makes the advertisement more relevant to consumers who are likely interested in saving money over an extended period. It directly addresses a significant concern for consumers, making the advertisement more pertinent
XYZ Electronics invests in advertising campaigns to create awareness about its innovative gadgets and technology. This leads to increased customer interest and positive perceptions. What advantage of advertising is demonstrated in this case?
Option 1: Immediate Sales Generation
Option 2: Improved Supply Chain Efficiency
Option 3: Enhanced Customer Relationships
Option 4: Increased Productivity
Correct Answer: Enhanced Customer Relationships
Solution : The correct answer is (c) Enhanced Customer Relationships.
Advertising can help in establishing a connection with the customers by showcasing the innovative gadgets and technology of XYZ Electronics. By creating awareness and fostering positive perceptions through advertising, XYZ Electronics can enhance its relationship
Question : Which advantage of branding to marketer is highlighted in the given statement? Statement: It has a firm distinguishing its products from other competiting products.
Option 1: Helps in product differentiation
Option 2: Helps in advertising and display programs
Option 3: Differential pricing
Option 4: Ease in introduction of new product
Correct Answer: Helps in product differentiation
Solution : The process of giving the name, sign or symbol to a product is called branding. Branding helps in distinguishing its product from other competing products. It enables the form to secure and control the market for its products.
Hence,option A is correct.
Question : The concept of elasticity is important for businesses to determine:
Option 1: The optimal pricing strategy.
Option 2: The advertising budget.
Option 3: The cost of production.
Option 4: The market share.
Correct Answer: The optimal pricing strategy.
Solution : The correct answer is (a) The optimal pricing strategy.
Elasticity provides crucial information to businesses regarding how responsive consumers are to changes in price. By understanding the price elasticity of demand for their products, businesses can make informed decisions about their pricing
Question : Which advantage of branding to marketers is highlighted in the given statement? Statement: It enables the firm to secure and control the market for its products
Solution : The process of giving the name, sign or symbol to a product is called branding. Branding helps a form in distinguishing its product from other competing products. It enables the form to secure and control the market for its products.
Hence,option A
ABC Clothing uses various advertising channels, such as television, social media, and print media, to promote its latest fashion collection. Which advantage of advertising is highlighted here?
Option 1: Direct Sales Conversion
Option 2: Short-Term Sales Boost
Option 3: Enhanced Brand Recall
Option 4: Cost Minimization
Correct Answer: Enhanced Brand Recall
Solution : The correct answer is (c) Enhanced Brand Recall.
ABC Clothing uses various advertising channels like television, social media, and print media to promote its latest fashion collection. By utilizing these channels, ABC Clothing aims to enhance brand recall, making sure that consumers remember
Question : Case Study 36:
A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?
Option 1: Consumer Protection Council
Option 2: National Consumer Disputes Redressal Commission
Option 4: District Consumer Disputes Redressal Forum
Correct Answer: District Consumer Disputes Redressal Forum
Solution : The correct answer is (d) District Consumer Disputes Redressal Forum
The District Consumer Disputes Redressal Forum in India is responsible for addressing consumer complaints and disputes related to the purchase of goods and services, including cases of deceptive or misleading practices.
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