Question : Case Study 40:

A consumer purchased a new mobile phone, but the retailer provided a used and damaged one instead. The consumer approached the retailer for a replacement, but they refused to cooperate. What action can the consumer take in this situation?

Option 1: File a complaint with the local police against the retailer.

Option 2: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.

Option 3: Contact the Consumer Protection Council for assistance.

Option 4: Contact the Advertising Standards Council of India (ASCI) for assistance.

Question : Case Study 18:

A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?

Option 1: District Consumer Disputes Redressal Forum

Option 2: State Consumer Disputes Redressal Commission

Option 3: Advertising Standards Council of India (ASCI)

Option 4: National Consumer Disputes Redressal Commission

Question : Case Study:

XYZ Clothing's advertisement claims that their fabric is "indestructible." Some customers find this statement hard to believe and consider it an exaggeration. What objection to advertising is evident here?

Option 1: Lack of Creativity

Option 2: Overexposure

Option 3: Exaggeration and Deception

Option 4: Lack of Credibility

Question : Case Study 36:

A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?

Option 1: Consumer Protection Council

Option 2: National Consumer Disputes Redressal Commission

Option 3: Advertising Standards Council of India (ASCI)

Option 4: District Consumer Disputes Redressal Forum

Question : Case Study 26:

A consumer purchased a set of expensive speakers from a well-known store. After a few days, the speakers stopped functioning. The consumer contacted the store for a replacement, but they refused, stating that electronic items are non-returnable. What action can the consumer take in this situation?

Option 1: File a complaint with the National Consumer Disputes Redressal Commission.

Option 2: Lodge a complaint with the District Consumer Disputes Redressal Forum.

Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.

Option 4: Accept the store's policy and give up on any hope of a replacement.

Question : Assertion: Marketing management aims to create and maintain profitable customer relationships.

Reason: Marketing management is exclusively focused on advertising and promotion.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : Assertion: Marketing management aims to create and maintain profitable customer relationships.

Reason: Marketing management is exclusively focused on advertising and promotion.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : Case Study 23:

A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?

Option 1: File a complaint with the District Consumer Disputes Redressal Forum.

Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.

Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.

Option 4: Give up on the cashback offer, as it might be a fraudulent promise.

Question : Guerrilla marketing is an unconventional form of promotion that:

Option 1: Focuses on celebrity endorsements

Option 2: Relies on traditional advertising channels

Option 3: Utilizes low-cost and high-impact tactics

Option 4: Targets a broad and diverse audience

Question : Case Study:

FreshTech Electronics releases an ad showcasing its new smartphone, highlighting its advanced features and design. Some customers, however, feel that the ad lacks innovation and is repetitive. What objection to advertising is presented here?

Option 1: Lack of Appeal

Option 2: Lack of Credibility

Option 3: Lack of Creativity

Option 4: Exaggeration and Deception