Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The marketing concept is a customer-centered approach to marketing that focuses on identifying and satisfying customer needs. It is based on the idea that businesses should create and deliver products and services that customers want and need, rather than simply trying to sell them products and services that the business has to offer.

The reason given for the assertion, that the marketing concept is solely concerned with advertising and promotional activities, is false. Advertising and promotion are important aspects of marketing, but they are not the only ones. The marketing concept also encompasses other activities such as market research, product development, pricing, and distribution.

Correct Answer: Lack of Credibility

Solution : The correct answer is (a) Lack of Credibility.

By providing specific and factual information about their products, including detailed specifications and performance data, ABC Electronics aims to enhance the credibility of their advertisements. This approach ensures that consumers have accurate and transparent information to evaluate the product's features and capabilities, minimizing skepticism about potential exaggerations or deceptions often associated with advertising. Providing factual and detailed data builds trust with the audience and strengthens the credibility of the advertised claims.

Correct Answer: Selling Concept

Solution : The correct answer is (c) Selling Concept.

The Selling Concept is a marketing philosophy that centers on aggressive sales and promotional efforts to convince customers to purchase a company's products or services. The belief behind this concept is that customers won't buy enough unless a significant sales and promotional push is applied to stimulate demand and drive sales. The primary goal is to sell what the company produces, often with less consideration for customer needs or value, hence the emphasis on aggressive selling and promotional efforts.

Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.

Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.

In this case, where the seller promised a cashback offer but did not credit it as promised, the consumer can typically file a complaint with the District Consumer Disputes Redressal Forum. These forums handle consumer complaints and disputes, and they can help resolve the issue and ensure the consumer's rights are protected in such cases. It's essential to seek resolution through the appropriate consumer forum rather than giving up on a legitimate claim.

Correct Answer: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.

Solution : The correct answer is (b) Register a complaint with the District Consumer Disputes Redressal Forum for redressal.

The District Consumer Disputes Redressal Forum in India is responsible for addressing consumer complaints and disputes related to the purchase of goods and services. They can help the consumer seek redress and potentially rule in their favor, ensuring that the retailer follows consumer protection laws. This is the most suitable course of action for resolving disputes related to a purchase, such as receiving a used and damaged product instead of a new one.

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.

Statement 1 is correct. Promotion in marketing indeed encompasses various activities such as advertising, personal selling, and sales promotion, among others, aimed at promoting a product or service.

Statement 2 is false. Promotion is a critical element of the marketing mix and significantly influences consumer awareness, perception, and purchase decisions. Effective promotional strategies can boost consumer awareness, create interest, and encourage consumers to purchase a product or service.

Correct Answer: Selling Concept

Solution : The correct answer is (c) Selling Concept.

The Selling Concept is a marketing philosophy that centers on aggressive sales and promotional efforts to convince customers to purchase a company's products or services. The belief behind this concept is that customers won't buy enough unless a significant sales and promotional push is applied to stimulate demand and drive sales. The primary goal is to sell what the company produces, often with less consideration for customer needs or value, hence the emphasis on aggressive selling and promotional efforts.

Correct Answer: Distribution network

Solution : The correct answer is (d) Distribution network.

A marketing channel refers to the path or route through which products or services move from the producer to the end consumer. It involves the various intermediaries, entities, and activities involved in the distribution and delivery of products or services to the target market.

Among the options provided, a distribution network is an example of a marketing channel. It encompasses the infrastructure, logistics, and entities involved in the movement of products or services from the manufacturer or producer to the end consumer. A distribution network can include wholesalers, retailers, distributors, warehouses, transportation systems, and other intermediaries that facilitate the physical flow of goods.

Correct Answer: Lodge a complaint with the District Consumer Disputes Redressal Forum.

Solution : The correct answer is (b) Lodging a complaint with the District Consumer Disputes Redressal Forum.

The District Consumer Disputes Redressal Forum is the appropriate authority to address consumer complaints and disputes, including issues with defective products. They can help resolve the matter, and in many cases, they may rule in favor of the consumer, ensuring that the store follows consumer protection laws.

Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.

Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.

When a consumer has an issue with a product or service, such as not receiving a promised cashback offer, they can typically file a complaint with the District Consumer Disputes Redressal Forum, which is a consumer dispute resolution mechanism in India. This forum can help resolve disputes between consumers and sellers, including issues related to non-fulfillment of promises or commitments made by the seller. It is a legal recourse available to consumers to seek redressal for such issues.