Advertising
Question : Case Study:
ABC Electronics aims to overcome objections to advertising by including detailed specifications and performance data in its advertisements. What objection is being addressed through this approach?
Option 1: Lack of Credibility
Option 2: Overexposure
Option 3: Lack of Creativity
Option 4: Exaggeration and Deception
Correct Answer: Lack of Credibility
Solution : The correct answer is (a) Lack of Credibility.
By providing specific and factual information about their products, including detailed specifications and performance data, ABC Electronics aims to enhance the credibility of their advertisements. This approach ensures that consumers have accurate and transparent information
A company believes that customers will only buy products that are aggressively promoted and marketed. They focus on creating demand through effective advertising and selling efforts. This philosophy reflects the:
Option 1: Production Concept
Option 2: Marketing Concept
Option 3: Selling Concept
Option 4: Product Concept
Correct Answer: Selling Concept
Solution : The correct answer is (c) Selling Concept.
The Selling Concept is a marketing philosophy that centers on aggressive sales and promotional efforts to convince customers to purchase a company's products or services. The belief behind this concept is that customers won't buy enough unless
Question : Case Study 23:
A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?
Option 1: File a complaint with the District Consumer Disputes Redressal Forum.
Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Give up on the cashback offer, as it might be a fraudulent promise.
Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.
In this case, where the seller promised a cashback offer but did not credit it as promised, the consumer can typically
Question : Case Study 40:
A consumer purchased a new mobile phone, but the retailer provided a used and damaged one instead. The consumer approached the retailer for a replacement, but they refused to cooperate. What action can the consumer take in this situation?
Option 1: File a complaint with the local police against the retailer.
Option 2: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
Option 3: Contact the Consumer Protection Council for assistance.
Option 4: Contact the Advertising Standards Council of India (ASCI) for assistance.
Correct Answer: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
Solution : The correct answer is (b) Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
The District Consumer Disputes Redressal Forum in India is responsible for addressing consumer complaints and disputes related
Question : Statement 1: Promotion includes advertising, personal selling, and sales promotion.
Statement 2: Promotion does not influence consumer awareness and purchase decisions.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. Promotion in marketing indeed encompasses various activities such as advertising, personal selling, and sales promotion, among others, aimed at
Question : Which of the following is an example of a marketing channel?
Option 1: Product design
Option 2: Pricing strategy
Option 3: Advertising campaign
Option 4: Distribution network
Correct Answer: Distribution network
Solution : The correct answer is (d) Distribution network.
A marketing channel refers to the path or route through which products or services move from the producer to the end consumer. It involves the various intermediaries, entities, and activities involved in the distribution and delivery of
Question : Case Study 34:
A consumer purchased a set of expensive speakers from a well-known store. After a few days, the speakers stopped functioning. The consumer contacted the store for a replacement, but they refused, stating that electronic items are non-returnable. What action can the consumer take in this situation?
Option 1: File a complaint with the National Consumer Disputes Redressal Commission.
Option 2: Lodge a complaint with the District Consumer Disputes Redressal Forum.
Option 4: Accept the store's policy and give up on any hope of a replacement.
Correct Answer: Lodge a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (b) Lodging a complaint with the District Consumer Disputes Redressal Forum.
The District Consumer Disputes Redressal Forum is the appropriate authority to address consumer complaints and disputes, including issues with defective products.
Question : Case Study 32:
When a consumer has an issue with a product or service, such as not receiving a promised cashback offer, they can
Question : Which of the following statement is correct for marketing
Option 1: Advertising, Sales Promotion, Publicity and Public Relational activities
Option 2: A new product needs ideas, Developments,concepts and improvements.
Option 3: Sales Planning, Strategy and Implementation
Option 4: A philosophy that stresses customer value and satisfaction.
Correct Answer: A philosophy that stresses customer value and satisfaction.
Solution : A philosophy that stresses customer value and satisfaction. Marketing is a philosophy that stress customer value and satisfaction. Even functions of marketing includes gathering and analysing market information and public interests.
Hence, option D is correct.
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