Question : Case Study:

XYZ Clothing's advertisement claims that their fabric is "indestructible." Some customers find this statement hard to believe and consider it an exaggeration. What objection to advertising is evident here?

Option 1: Lack of Creativity

Option 2: Overexposure

Option 3: Exaggeration and Deception

Option 4: Lack of Credibility

Question : Bearing in mind the assertion that economics is a "positive" and not a "normative" science, with which of the following problems would an economist be concerned?

I. The unfairness of the distribution of wealth
II. The effect on prices due to speculation in raw materials
III. The results of union pressure for increased wages
IV. The rights and wrongs of exaggerated advertising claims

Option 1: I only

Option 2: II, III

Option 3: I, III

Option 4: I, II, III, IV

Question : Statement 1: Promotion includes advertising, personal selling, and sales promotion.

Statement 2: Promotion does not influence consumer awareness and purchase decisions.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is false.

Question : The concept of income elasticity of demand is important for businesses to understand:

Option 1: The impact of inflation on consumer purchasing power.

Option 2: The relationship between advertising expenditure and sales.

Option 3: The responsiveness of demand to changes in consumer income.

Option 4: The optimal pricing strategy for a given income level.

Question : Assertion: Marketing concept is customer-centred and aims to satisfy customer needs.

Reason: Marketing concept is solely concerned with advertising and promotional activities.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : The detailed job requirements and qualities required to do it are publicised along with the profile of the organisation where vacancy exists. Which external source of recruitment is highlighted in the given statement?
 

Option 1: Placement agencies and management consultants
 

Option 2: Labour contractors
 

Option 3: Advertising on television
 

Option 4: Web publishing

Question : They maintain data bank of persons with different qualifications and skills and even advertise the jobs on behalf of their clients to recruit right type of personnel. Which external  source of recruitment is highlighted in the given statement?

 

Option 1: Placement agencies and management consultants
 

Option 2: Labour contractors
 

Option 3: Advertising on television
 

Option 4: Web publishing

Question : Which of the following is an example of price adjustment as a marketing mix strategy?

Option 1: Developing a new advertising campaign

Option 2: Introducing a loyalty program

Option 3: Changing the product design

Option 4: Implementing seasonal discounts

Question : Case Study 33:

A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?

Option 1: District Consumer Disputes Redressal Forum

Option 2: State Consumer Disputes Redressal Commission

Option 3: Advertising Standards Council of India (ASCI)

Option 4: National Consumer Disputes Redressal Commission

Question : Which of the following statement is correct?
Statement 1: Creating productive differentiation is the function of labelling
Statement 2: Branding makes the advertising of the product easy.

Option 1: Both are true 

Option 2: Both are false

Option 3: Statement 1 is true and statement 2 is false.

Option 4: Statement 1 is false and statement 2 is true.