Question : Case Study 32:

A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?

Option 1: File a complaint with the District Consumer Disputes Redressal Forum.

Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.

Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.

Option 4: Give up on the cashback offer, as it might be a fraudulent promise.

Question : Which of the following statement is correct for marketing

Option 1: Advertising, Sales Promotion, Publicity and Public Relational activities

Option 2: A new product needs ideas, Developments,concepts and improvements.

Option 3: Sales Planning, Strategy and Implementation

Option 4: A philosophy that stresses customer value and satisfaction.

Question : Case Study:

XYZ Clothing's advertisement claims that their fabric is "indestructible." Some customers find this statement hard to believe and consider it an exaggeration. What objection to advertising is evident here?

Option 1: Lack of Creativity

Option 2: Overexposure

Option 3: Exaggeration and Deception

Option 4: Lack of Credibility

Question : Bearing in mind the assertion that economics is a "positive" and not a "normative" science, with which of the following problems would an economist be concerned?

I. The unfairness of the distribution of wealth
II. The effect on prices due to speculation in raw materials
III. The results of union pressure for increased wages
IV. The rights and wrongs of exaggerated advertising claims

Option 1: I only

Option 2: II, III

Option 3: I, III

Option 4: I, II, III, IV

Question : Statement 1: Promotion includes advertising, personal selling, and sales promotion.

Statement 2: Promotion does not influence consumer awareness and purchase decisions.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is false.

Question : The concept of income elasticity of demand is important for businesses to understand:

Option 1: The impact of inflation on consumer purchasing power.

Option 2: The relationship between advertising expenditure and sales.

Option 3: The responsiveness of demand to changes in consumer income.

Option 4: The optimal pricing strategy for a given income level.

Question : Assertion: Marketing concept is customer-centred and aims to satisfy customer needs.

Reason: Marketing concept is solely concerned with advertising and promotional activities.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : The detailed job requirements and qualities required to do it are publicised along with the profile of the organisation where vacancy exists. Which external source of recruitment is highlighted in the given statement?
 

Option 1: Placement agencies and management consultants
 

Option 2: Labour contractors
 

Option 3: Advertising on television
 

Option 4: Web publishing

Question : They maintain data bank of persons with different qualifications and skills and even advertise the jobs on behalf of their clients to recruit right type of personnel. Which external  source of recruitment is highlighted in the given statement?

 

Option 1: Placement agencies and management consultants
 

Option 2: Labour contractors
 

Option 3: Advertising on television
 

Option 4: Web publishing

Question : Which of the following is an example of price adjustment as a marketing mix strategy?

Option 1: Developing a new advertising campaign

Option 2: Introducing a loyalty program

Option 3: Changing the product design

Option 4: Implementing seasonal discounts