Film, Television, Digital Video Production
Question : Statement 1: Marketing concept emphasizes delivering customer value and building customer relationships.
Statement 2: Production concept focuses on generating short-term profits through mass production.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Both statements are correct.
Solution : The correct answer is (a) Both statements are correct.
Statement 1 is correct. The marketing concept indeed emphasizes delivering customer value and building customer relationships. It involves understanding customer needs and preferences, creating products or services that satisfy those needs, and building
Question : Case Study:
XYZ Automobiles focuses on understanding customer needs and preferences to design their marketing strategies. They aim to deliver superior value to their customers. Which feature of marketing does XYZ Automobiles emphasize?
Option 1: Cost Minimization
Option 2: Production Efficiency
Option 3: Mass Marketing
Option 4: Customer Satisfaction
Correct Answer: Customer Satisfaction
Solution : The correct answer is (d) Customer Satisfaction
By focusing on understanding customer needs and preferences and aiming to deliver superior value, XYZ Automobiles is placing a strong emphasis on ensuring that their customers are satisfied. This approach is customer-centric and aligns with the goal
Question : Comprehension: In the following passage, some words have been deleted. Read the passage carefully and select the most appropriate option to fill in each blank.
Music can improve mood, decrease pain and anxiety, and facilitate opportunities for emotional expression. Research (1)______ that music can benefit our physical and mental health in numerous ways. Music can (2)______ the brain’s production of the hormone dopamine. This increased dopamine production helps (3)________ feelings of anxiety and depression. Music is processed directly by the amygdala, which is the part of the brain (4)________ in mood and emotions. By reducing stress levels and providing a strong competing stimulus to the pain (5) ________ that enter the brain, music therapy can assist in pain management.
Question: Select the most appropriate option to fill in the blank 1.
Option 1: interprets
Option 2: suggests
Option 3: dreams
Option 4: focuses
Correct Answer: suggests
Solution : The correct choice is the second option.
In this context, we need a word that indicates findings or conclusions derived from research. The word suggests is appropriate, as it is commonly used to convey the results or findings of research. It fits seamlessly into the
A company believes that products should be widely available and affordable to attract customers. They prioritize production efficiency and distribution effectiveness. This philosophy reflects the:
Option 1: Marketing Concept
Option 2: Societal Marketing Concept
Option 3: Production Concept
Option 4: Product Concept
Correct Answer: Production Concept
Solution : The correct answer is (c) Production Concept.
The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to customers. The primary focus is on production efficiency, streamlining operations, and reducing production costs
Question : Which of the following could be classified under the top level of management?
Option 1: Production manager
Option 2: Foreman
Option 3: Production supervisors
Option 4: CEO (chief executive officer)
Correct Answer: CEO (chief executive officer)
Solution : Top-level management consists of the most senior executives of the organization. For example chief finance officer, chief executive officer, president, vice president, etc.
Hence, Option D is correct.
Question : What is the formula of the Operating ratio choose the correct option: (A)Cost of revenue from operations + Selling Expenses/Net revenue from operations (B) Cost of production + Operating Expenses/Net revenue from operations (C) Cost of revenue from operations + Operating Expenses/Net Revenue from Operations
Option 1: Option A
Option 2: Option B
Option 3: Option C
Option 4: None of them
Correct Answer: Option C
Solution : Operating Ratio =(Cost of revenue from operations + Operating Expenses) / Net Revenue from Operations By comparing a company's total operating expense to net revenues, the operational ratio demonstrates the management effectiveness of that business. Hence option 3 is the correct answer.
A company is committed to meeting customer needs and delivering superior value. They emphasize building strong customer relationships and understanding market trends. This philosophy aligns with the:
Option 1: Product Concept
Option 2: Production Concept
Option 3: Selling Concept
Option 4: Marketing Concept
Correct Answer: Marketing Concept
Solution : The correct answer is (d) Marketing Concept.
The Marketing Concept is a customer-centric approach that focuses on understanding and fulfilling customer needs and wants effectively. It involves delivering superior value to customers to achieve customer satisfaction and build strong, long-term customer relationships. Additionally, understanding
A company believes that consumers are more likely to buy products that are widely available and affordable. They aim to achieve high production efficiency and wide distribution. This philosophy aligns with the:
Option 1: Societal Marketing Concept
Option 2: Product Concept
Option 3: Marketing Concept
Option 4: Production Concept
Solution : The correct answer is (d) Production Concept.
The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs
Question : During the year 1991-92, the industrial production recorded a ___________ growth of __________.
Option 1: negative; 1.1%
Option 2: positive; 0.6%
Option 3: positive; 1.1%
Option 4: negative; 0.9%
Correct Answer: positive; 0.6%
Solution : The correct answer is positive; 0.6%.
During the years 1991–92, industrial production recorded a positive growth of 0.6%. The New Industrial Policy of 1991 was implemented to liberate the industry from the shackles of the licensing system. The aim was to increase the
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