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Film, Television, Digital Video Production

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7 Views

Question : Case Study:

A company believes that products should be widely available and affordable to attract customers. They prioritize production efficiency and distribution effectiveness. This philosophy reflects the:

 

Option 1: Marketing Concept

Option 2: Societal Marketing Concept

Option 3: Production Concept

Option 4: Product Concept

Team Careers360 19th Jan, 2024

Correct Answer: Production Concept


Solution : The correct answer is (c) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to customers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

12 Views

Question : Which of the following could be classified under the top level of management?
 

Option 1: Production manager

Option 2:  Foreman

 

Option 3: Production supervisors 
 

Option 4: CEO (chief executive officer) 

 

Team Careers360 21st Jan, 2024

Correct Answer: CEO (chief executive officer) 

 


Solution : Top-level management consists of the most senior executives of the organization. For example chief finance officer, chief executive officer, president, vice president, etc.

Hence, Option D is correct.

32 Views

Question : What is the formula of the Operating ratio choose the correct option:
(A)Cost of revenue from operations + Selling Expenses/Net revenue from operations
(B) Cost of production + Operating Expenses/Net revenue from operations
(C) Cost of revenue from operations + Operating Expenses/Net Revenue from Operations 

Option 1: Option A

Option 2: Option B

Option 3: Option C

Option 4: None of them

Team Careers360 19th Jan, 2024

Correct Answer: Option C


Solution : Operating Ratio =(Cost of revenue from operations + Operating Expenses) / Net Revenue from Operations
By comparing a company's total operating expense to net revenues, the operational ratio demonstrates the management effectiveness of that business.
Hence option 3 is the correct answer.

9 Views

Question : Case Study:

A company is committed to meeting customer needs and delivering superior value. They emphasize building strong customer relationships and understanding market trends. This philosophy aligns with the:

 

Option 1: Product Concept

Option 2: Production Concept

Option 3: Selling Concept

Option 4: Marketing Concept

Team Careers360 22nd Jan, 2024

Correct Answer: Marketing Concept


Solution : The correct answer is (d) Marketing Concept.

The Marketing Concept is a customer-centric approach that focuses on understanding and fulfilling customer needs and wants effectively. It involves delivering superior value to customers to achieve customer satisfaction and build strong, long-term customer relationships. Additionally, understanding market trends is a fundamental aspect of the Marketing Concept, allowing companies to adapt and tailor their strategies to changing market dynamics and consumer preferences. The ultimate goal is to meet customer needs and achieve business objectives by creating value and satisfying customers.

13 Views

Question : Case Study:

A company believes that products should be widely available and affordable to attract customers. They prioritize production efficiency and distribution effectiveness. This philosophy reflects the:

 

Option 1: Marketing Concept

Option 2: Societal Marketing Concept

Option 3: Production Concept

Option 4: Product Concept

Team Careers360 21st Jan, 2024

Correct Answer: Production Concept


Solution : The correct answer is (c) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to customers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

9 Views

Question : Case Study:

A company believes that consumers are more likely to buy products that are widely available and affordable. They aim to achieve high production efficiency and wide distribution. This philosophy aligns with the:

 

Option 1: Societal Marketing Concept

Option 2: Product Concept

Option 3: Marketing Concept

Option 4: Production Concept

Team Careers360 19th Jan, 2024

Correct Answer: Production Concept


Solution : The correct answer is (d) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

 

176 Views

Question : During the year 1991-92, the industrial production recorded a ___________ growth of __________.

Option 1: negative; 1.1%

Option 2: positive; 0.6%

Option 3: positive; 1.1%

Option 4: negative; 0.9%

Team Careers360 21st Jan, 2024

Correct Answer: positive; 0.6%


Solution : The correct answer is positive; 0.6%.

During the years 1991–92, industrial production recorded a positive growth of 0.6%. The New Industrial Policy of 1991 was implemented to liberate the industry from the shackles of the licensing system. The aim was to increase the competitive culture among the industries to benefit the public at large. Employment opportunities were increased.

11 Views

Question : It involves deciding the distribution of goods and service from place of production to place of consumption. Which function of marketing is highlighted in the given statement?

Option 1: Customer support service

Option 2: Pricing of product

Option 3: Promotion

Option 4: Physical distribution

 

Team Careers360 15th Jan, 2024

Correct Answer: Physical distribution

 


Solution : This function of marketing involved deciding the distribution of goods and services from place of production to place of consumption. The important decision areas under physical distribution include managing elementary shortage and warehousing and transportion of goods from one place to another.

Hence option D is correct.

16 Views

Question : Case Study:

XYZ Corp. emphasizes understanding customer needs and designing products that satisfy those needs. They believe in continuous product improvement and customer-oriented marketing. This philosophy is aligned with:

 

Option 1: Societal Marketing Concept

Option 2: Selling Concept

Option 3: Product Concept

Option 4: Production Concept

Team Careers360 24th Jan, 2024

Correct Answer: Product Concept


Solution : The correct answer is (c) Product Concept.

The Product Concept is a marketing philosophy that centers on creating high-quality products that meet or exceed customer expectations. It involves understanding customer needs and preferences and designing products that address those needs effectively. Additionally, the Product Concept emphasizes continuous product improvement to enhance customer satisfaction and maintain a competitive edge in the market. This approach places the product at the center of marketing efforts and aims to deliver superior value to customers through a focus on product quality, features, and benefits.

 

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