Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.

Statement 1 is correct. The marketing concept is all about understanding customer needs and wants and striving to fulfill them to achieve customer satisfaction.

Statement 2 is incorrect. The production concept emphasizes efficient and large-scale production to reduce costs and, in turn, provide products at lower prices to consumers. However, it doesn't focus solely on short-term profits; rather, it emphasizes efficiency in production processes.

Correct Answer: Gathering and analysing marketing information
 

Solution : One of the most important functions of a marketer is to collect and analyse market information. This is necessary to identify the needs of the customers and take various decision for the successful marketing of the product and services.

Hence, option C is correct.
 

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.

Statement 1 is correct. The marketing concept is all about understanding customer needs and wants and striving to fulfill them to achieve customer satisfaction.

Statement 2 is incorrect. The production concept emphasizes efficient and large-scale production to reduce costs and, in turn, provide products at lower prices to consumers. However, it doesn't focus solely on short-term profits; rather, it emphasizes efficiency in production processes.

Correct Answer: Selling Concept

Solution : The correct answer is (c) Selling Concept.

The Selling Concept is a marketing philosophy that emphasizes aggressive sales techniques and promotional efforts to convince customers to buy a company's products or services. The belief underlying this concept is that customers typically won't buy enough on their own, so a company must use various selling and promotional tactics to stimulate demand and close sales. It's a more product-focused approach, and the primary goal is to sell what the company produces rather than understanding and meeting customer needs, which is a central focus of the Marketing Concept.

Correct Answer: Method analysis

Solution : The correct answer is (c) Method analysis

Method analysis, a technique in scientific management, involves analyzing and simplifying work processes to improve efficiency. It focuses on studying the various steps involved in a task or process to identify unnecessary or time-consuming actions. The aim is to optimize the sequence of steps, eliminate wasteful activities, and streamline the workflow to enhance productivity and efficiency. ABC Pharmaceuticals adopting method analysis aligns with their goal of improving efficiency by analyzing and optimizing their production processes.

Correct Answer: Product Concept

Solution : The correct answer is (c) Product Concept

ABC Appliances focuses on continuous product innovation and improvement, emphasizing the development and enhancement of their products to meet the unique needs and preferences of their customers. The product concept is centered around creating high-quality, innovative, and unique products that consumers will find appealing and valuable. It's about delivering superior products and features to attract and satisfy customers, which aligns with the approach taken by ABC Appliances as described.

Correct Answer: has had

Solution : The second option is correct.

• The sentence is in the present perfect tense, which uses the auxiliary verb has or have and the past participle V3 form of the main verb.
• Structure: Subject + has/have + V3 + Object
• Nigeria is a singular subject, so it needs the singular form of the verb "has".
• The phrase "in place since 2015" indicates a duration of time that started in the past and continues to the present.

Correct Answer: By promoting traditional craftsmanship
   

Solution : The correct answer is (b) By promoting traditional craftsmanship

Mrs. Sharma's business empowers women by promoting traditional craftsmanship and sourcing products from local artisans. This approach provides economic opportunities for women in rural areas, allowing them to showcase their skills and become financially independent. The focus on traditional craftsmanship aligns with the empowerment of women through economic participation and recognition of their talents.

Correct Answer: Functional structure

Solution : Functional structure describes the organisational structure of Roasted Coffee Corporation. By implementing functional structure, Roasted Coffee Corporation would also gain the following three benefits:
a) Occupational specialisation, when the focus is on particular functions.
b) Within a department, control and coordination are necessary due to the similarity of the duties being carried out.
c) Different tasks would receive the proper attention.
Hence, the correct option is 1.

Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Solution : The correct answer is (a) Both assertion and reason are true, and the reason is the correct explanation of the assertion.

The Green Revolution did indeed play a significant role in increasing agricultural productivity in India. The introduction of high-yielding varieties of seeds, modern agricultural techniques, and better irrigation facilities were key components of the Green Revolution and contributed to increased food production.

During the 1960s and 1970s, India faced a severe food shortage and was heavily dependent on food imports. To address this challenge, the Indian government, with the help of agricultural scientists and researchers, implemented the Green Revolution. This initiative focused on developing and disseminating improved seeds, such as dwarf wheat and high-yielding rice varieties, that had higher yields and were more resistant to pests and diseases.

The reason provided in the assertion correctly explains how the introduction of high-yielding varieties of seeds, modern agricultural techniques, and better irrigation facilities contributed to increased agricultural productivity in India during the Green Revolution.