Film, Television, Digital Video Production
Question : Case Study:
A company aims to create products that are of high quality and provide unique features. They focus on continuous innovation and strive to deliver superior customer value. This philosophy aligns with the:
Option 1: Marketing Concept
Option 2: Production Concept
Option 3: Selling Concept
Option 4: Product Concept
Correct Answer: Product Concept
Solution : The correct answer is (d) Product Concept.
The Product Concept is a marketing philosophy that centers on creating high-quality products with unique features and attributes. The main emphasis is on the product itself, striving to offer features and benefits that stand out and meet or exceed customer expectations. Companies following this concept are driven by a commitment to continuous innovation and improvement to maintain a competitive advantage and deliver superior value to their customers. The primary goal is to develop and market products that customers perceive as exceptional and desirable.
Question : India produces two commodities: X and Y. Its production possibilities are shown in the following table:
Calculate MRT for the possibility C.
Option 1: 5:1
Option 2: 4:1
Option 3: 6:1
Option 4: 2:1
Correct Answer: 5:1
Solution :
MRT for possibility C = 5:1. Hence, the correct option is 1. (MRT) = MCx / MCy It is a ratio of the total cost of producing one extra unit of goods for marketing firm X, as indicated by the formula MCx, and the rate of production raised by slowing down the production of goods for another company Y, indicated by the formula MCy.
Question : The Green Revolution in India led to a significant increase in the production of:
Option 1: Pulses
Option 2: Oilseeds
Option 3: Wheat and rice
Option 4: Cotton
Correct Answer: Wheat and rice
Solution : The Green Revolution in India primarily focused on increasing the production of wheat and rice through the use of high-yielding varieties, irrigation, and fertilizers, leading to a significant boost in food grain production.
ABC Appliances offers a range of home appliances with unique features and benefits. They believe in continuous product innovation and improvement. Which marketing concept is reflected in this case?
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Product Concept
Option 4: Marketing Concept
Solution : The correct answer is (c) Product Concept
ABC Appliances focuses on continuous product innovation and improvement, emphasizing the development and enhancement of their products to meet the unique needs and preferences of their customers. The product concept is centered around creating high-quality, innovative, and unique products that consumers will find appealing and valuable. It's about delivering superior products and features to attract and satisfy customers, which aligns with the approach taken by ABC Appliances as described.
Question : The White Revolution in India is associated with the production and development of:
Option 1: Wheat
Option 2: Milk and dairy products
Option 3: Pulses
Option 4: Horticultural crops
Correct Answer: Milk and dairy products
Solution : The correct answer is (b) Milk and dairy products.
The White Revolution, also known as Operation Flood, was a dairy development program initiated in India in the 1970s. The program aimed to increase milk production and make India self-sufficient in milk and dairy products.
Under the White Revolution, various strategies were implemented to enhance milk production and improve the dairy industry. These included promoting dairy cooperatives, introducing modern dairy farming practices, improving cattle breeds through artificial insemination, establishing milk processing and distribution infrastructure, and encouraging farmers to participate in dairy activities.
The program brought about significant improvements in milk production and dairy processing in India. It led to the formation of cooperative societies like Amul, which played a crucial role in organizing and empowering dairy farmers. The White Revolution revolutionized the dairy sector, making India one of the largest producers of milk and dairy products in the world.
Question : Statement 1: Marketing concept focuses on creating value and building customer loyalty.
Statement 2: Production concept emphasizes understanding customer preferences and needs.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does indeed focus on creating value for customers and building customer loyalty. It involves understanding customer needs and preferences, designing products or services that fulfill those needs, and delivering value to customers to establish and maintain long-term relationships.
Statement 2 is false. The production concept does not emphasize understanding customer preferences and needs. It centers on efficient and cost-effective production processes to mass-produce standardized products.
Question : Rahul, a worker is given target of assembling two computer per day. Due to his habit of doing things differently, an idea stuck him which would not only reduce the assembling time of computers but would also reduce the cost of production of computer. Rahul's supervisor instead of appreciating him, ordered him to complete the work as per the method and technique decided earlier as nothing could be change at this stage. The above para describes one of the limitation of planning function of management. Name that limitation?
Option 1: Planning reduces creativity
Option 2: Planning may not work in a dynamic environment
Option 3: Planning leads to rigidity
Option 4: Planning is a time consuming process
Correct Answer: Planning reduces creativity
Solution : With the planning, the organization's managers begin to work rigidly and become the plan's only blind follower. The manager takes no initiative to make changes to the plan in response to changes in the business environment. In the above case, Rahul's supervisor instead of appreciating him, ordered him to complete the work as per the method and technique decided earlier as nothing could be change at this stage. It will shows planning reduce creativity. Hence, option 1 is the correct answer.
A company believes that a strong sales and promotional effort is necessary to generate sales, even if it means pushing products onto customers. This philosophy reflects the:
Option 2: Societal Marketing Concept
Option 3: Production Concept
Option 4: Selling Concept
Correct Answer: Selling Concept
Solution : The correct answer is (d) Selling Concept.
The Selling Concept is a marketing philosophy that emphasizes aggressive selling and promotional efforts to convince customers to purchase a company's products or services. It focuses on sales transactions rather than understanding and addressing customer needs. The belief behind this concept is that customers will not buy enough of the company's offerings unless a significant sales and promotional push is applied to drive sales. The primary goal is to sell what the company produces, often with less consideration for customer needs or value.
Question : Case Study 5:
EFG Manufacturing is a company that produces consumer goods. The management team at EFG wants to implement a robust control system to improve productivity and optimize resource utilization.
Question:
How can EFG Manufacturing benefit from an effective control system?
Option 1: By increasing employee turnover.
Option 2: By raising production costs.
Option 3: By optimizing resource utilization.
Option 4: By reducing market competition.
Correct Answer: By optimizing resource utilization.
Solution : The correct answer is (c) By optimizing resource utilization.
An effective control system can benefit EFG Manufacturing by optimizing resource utilization. Control systems help monitor and regulate the company's processes, activities, and operations to ensure they are aligned with established goals and standards. By implementing a robust control system, EFG Manufacturing can identify areas where resources might be underutilized or misallocated. This enables the company to make informed decisions to improve the efficiency of its resource utilization, leading to increased productivity, reduced waste, and ultimately better financial performance. The goal is to ensure that resources such as labor, materials, and equipment are used effectively to maximize output while minimizing costs.
Question : Comprehension: In the following passage, some words have been deleted. Read the passage carefully and select the most appropriate option to fill in each blank.
Music can improve mood, decrease pain and anxiety, and facilitate opportunities for emotional expression. Research (1)______ that music can benefit our physical and mental health in numerous ways. Music can (2)______ the brain’s production of the hormone dopamine. This increased dopamine production helps (3)________ feelings of anxiety and depression. Music is processed directly by the amygdala, which is the part of the brain (4)________ in mood and emotions. By reducing stress levels and providing a strong competing stimulus to the pain (5) ________ that enter the brain, music therapy can assist in pain management.
Question: Select the most appropriate option to fill in the blank 4.
Option 1: involved
Option 2: concerned
Option 3: obsessed
Option 4: accompanied
Correct Answer: involved
Solution : The correct choice is the first option.
The phrase "processed directly by the amygdala" suggests that the amygdala is actively engaged in the processing of music. The word that best conveys this sense of active participation or engagement is involved. Therefore, the correct choice is "involved" in the context of the brain being actively engaged in processing music.
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