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Question : Assertion: Under the marketing concept, businesses focus on understanding and satisfying customer needs.
Reason: The marketing concept disregards customer preferences and focuses on mass production.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. Under the marketing concept, businesses do indeed focus on understanding and satisfying customer needs. It's a customer-centric approach where businesses strive
Question : Which of the following about the impact of economic reforms of the businesses is incorrect?
Option 1: Firms used to follow production oriented approach.
Option 2: PSU have realised that they need to improve their performance otherwise it would leads to disinvestment.
Option 3: The market forces have become trubulent and enterprises have to continuously modified their operations and policies.
Option 4: All of the above are correct.
Correct Answer: Firms used to follow production oriented approach.
Solution : With the increasing competition the firm has shifted to market oriented approach, i.e., study and analyse the need of the market first and then produce goods and services to satisfied the needs of the customers. Hence Option A is
Question : Case Study: XYZ Ltd. - Raising Finance for Expansion
XYZ Ltd. is a growing company that manufactures electronic gadgets. The company has been successful in the market and is planning to expand its operations. To finance this expansion, XYZ Ltd. is considering various sources of business finance.
Questions : Meaning and Need for Business Finance
Which financial decision involves selecting the appropriate sources of funds for a business?
Option 1: Production planning
Option 2: Marketing strategy
Option 3: Financial planning
Option 4: Human resource management
Correct Answer: Financial planning
Solution : The correct answer is (c) Financial planning
Financial planning entails determining the company's financial goals and objectives and devising strategies to achieve them. Selecting the right sources of funds is a crucial aspect of financial planning, as it involves evaluating and choosing the most
Question : Statement 1: The societal marketing concept integrates ethical and social considerations into marketing decisions.
Statement 2: The production concept focuses on producing goods without considering customer preferences.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Both statements are correct.
Solution : The correct answer is (a) Both statements are correct.
Statement 1 is correct. The societal marketing concept indeed integrates ethical and social considerations into marketing decisions. It emphasizes not only meeting customer needs but also considering broader social and ethical concerns in
Question : Case Study:
FreshFoods Inc. believes in delivering customer value and satisfaction through its products and services. Which feature of marketing is highlighted in this case?
Option 1: Profit Maximization
Option 2: Customer Orientation
Option 3: Production Efficiency
Option 4: Financial Analysis
Correct Answer: Customer Orientation
Solution : The correct answer is (b) Customer Orientation
FreshFoods Inc. believes in delivering customer value and satisfaction through its products and services, indicating a focus on meeting the needs and preferences of their customers. Customer orientation is a fundamental aspect of marketing, where businesses prioritize
Why does XYZ Ltd. need business finance for its expansion?
Option 1: To increase employee satisfaction
Option 2: To reduce production costs
Option 3: To explore new markets
Option 4: To fund its expansion plans and meet capital requirements
Correct Answer: To fund its expansion plans and meet capital requirements
Solution : The correct answer is (d) To fund its expansion plans and meet capital requirements
Expanding operations in a business often requires substantial capital investment for various purposes, such as acquiring new assets, increasing production capacity, entering new
XYZ Electronics invests in building a strong brand for their products, leading to increased customer loyalty and higher perceived value. Which advantage of branding is demonstrated in this case?
Option 1: Increased Production Efficiency
Option 2: Enhanced Consumer Trust
Option 3: Lower Product Costs
Option 4: Reduced Marketing Expenses
Correct Answer: Enhanced Consumer Trust
Solution : The correct answer is (b) Enhanced Consumer Trust.
By investing in building a strong brand for their products, XYZ Electronics has created a positive image and reputation in the minds of consumers. This leads to enhanced consumer trust, as consumers are more likely
Question : Statement 1: The marketing concept emphasizes understanding and fulfilling customer needs.
Statement 2: Production concept solely focuses on maximizing short-term profits.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept is all about understanding customer needs and wants and striving to fulfill them to achieve customer
Question : It is necessary to identify the needs of the customers and take various decisions for the successful marketing of the production services. Which function of marketing is highlighted in the given statement?
Option 1: Marketing planning
Option 2: Customer support services
Option 3: Gathering and analysing marketing information
Option 4: Storage
Correct Answer: Gathering and analysing marketing information
Solution : One of the most important functions of a marketer is to collect and analyse market information. This is necessary to identify the needs of the customers and take various decision for the successful marketing of the product and services.
Hence, option
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