Film, Television, Digital Video Production
Question : Case Study:
A company believes that consumers will buy products that are readily available and affordable. Their primary focus is on increasing production and distribution efficiency. This philosophy is closely related to the:
Option 1: Marketing Concept
Option 2: Societal Marketing Concept
Option 3: Production Concept
Option 4: Product Concept
Correct Answer: Production Concept
Solution : The correct answer is (c) Production Concept.
The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available. The primary goal is to achieve production efficiency, streamline operations, and reduce production costs to
Question : Statement 1: The Green Revolution led to a significant increase in the production of oilseeds in India.
Statement 2: The Green Revolution focused primarily on the cultivation of cash crops.
Option 1: Both statements are true.
Option 2: Both statements are false.
Option 3: Statement 1 is true, and statement 2 is false.
Option 4: Statement 1 is false, and statement 2 is true.
Correct Answer: Statement 1 is true, and statement 2 is false.
Solution : The answer is (c) Statement 1 is true, and statement 2 is false.
Statement 1 is true. The Green Revolution was a period of agricultural growth in India that began in the 1960s. It led to a
ABC Electronics is known for creating products that cater to customers' evolving needs and preferences. They constantly analyze market trends and implement innovative marketing strategies. Which marketing concept does ABC Electronics adhere to?
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Marketing Concept
Option 4: Societal Marketing Concept
Correct Answer: Marketing Concept
Solution : The correct answer is (c) Marketing Concept
The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the
Question :
Early identification of opportunities helps an enterprise to be the first one to exploit it.
Option 1: 1- D, 2-C, 3-B, 4-A
Option 2: 1-B, 2-C, 3-A, 4-D
Option 3: 1-C, 2-D, 3-B, 4-A
Option 4: 1-A, 2-B, 3-C, 4-D
Correct Answer: 1-C, 2-D, 3-B, 4-A
Solution : 1. First mover advantage - Maximum benefit or profit by grabbing the opportunity at the earliest. 2. Helps in tapping resources - Collecting right type of resources as per present requirement of business by foreseeing the requirement due scan of business environment.
Question : Case Study 7:
ABC Corp. is a manufacturing company that is heavily reliant on fossil fuels for its production processes. Due to increasing concerns about environmental sustainability, the company is facing pressure to adopt eco-friendly practices.
Q:- How can understanding the natural environment benefit ABC Corp. in adopting eco-friendly practices?
Option 1: By reducing its production volume
Option 2: By increasing product prices
Option 3: By adopting renewable energy sources
Option 4: By diversifying into unrelated businesses
Correct Answer: By adopting renewable energy sources
Solution : The correct answer is (C) By adopting renewable energy sources
Understanding the natural environment can benefit ABC Corp. in adopting eco-friendly practices, primarily by helping the company make informed decisions about adopting renewable energy sources. By recognizing the importance of environmental
Question : Comprehension: In the following passage, some of the words have been deleted. Read the passage carefully and select the correct answer for the given blank out of the four alternatives. As an industrial solvent, pyridine is used in a (1) _______range of manufacturing processes. It is also a by-product of coking coal, a crucial (2)____ for steel production. The Tees area was home to both steel and chemical (3)______ and the discharge of contaminated effluent (4)_______ the river and surrounding wetlands has been (5)_______ practice, often with minimal or no treatment.
Question: Select the most appropriate option to fill in the blank number 1.
Option 1: wide
Option 2: wider
Option 3: widest
Option 4: widely
Correct Answer: wide
Solution : The first option is correct.
The word wide fits well in the context, as it indicates that pyridine is used in a broad range of manufacturing processes.
The sentence conveys that pyridine has a diverse set of applications in various manufacturing activities.
Therefore, the correct
Question : Which feature of marketing is highlighted in the given statement? Statement: It aims to identify unsatisfied needs of the target customers and developed production services that satisfy such needs.
Option 1: Marketing
Option 2: Customer value
Option 3: Creating a market offering
Option 4: Exchange mechanism
Correct Answer: Marketing
Solution : The focus of the marketing process is on satisfaction of the needs and bones of individuals and organisation. Marketing aims to identify unsatisfied needs of the target customers and developed production services that satisfy such needs.
Hence, option A is correct.
Question : Comprehension: In the following passage, some words have been deleted. Read the passage carefully and select the most appropriate option to fill in each blank.
Music can improve mood, decrease pain and anxiety, and facilitate opportunities for emotional expression. Research (1)______ that music can benefit our physical and mental health in numerous ways. Music can (2)______ the brain’s production of the hormone dopamine. This increased dopamine production helps (3)________ feelings of anxiety and depression. Music is processed directly by the amygdala, which is the part of the brain (4)________ in mood and emotions. By reducing stress levels and providing a strong competing stimulus to the pain (5) ________ that enter the brain, music therapy can assist in pain management.
Question: Select the most appropriate option to fill in the blank 3.
Option 1: intensify
Option 2: amend
Option 3: enhance
Option 4: relieve
Correct Answer: relieve
Solution : The correct choice is the fourth option.
Upon reconsideration, the context of the sentence suggests a focus on alleviating or lessening feelings of anxiety and depression. The word relieve fits this context, indicating a reduction or mitigation of these negative emotions.
Question : Which of the following is an example of promotion as a marketing mix strategy?
Option 1: Modifying the product features
Option 2: Increasing the production capacity
Option 3: Hiring additional salespeople
Option 4: Launching a social media campaign
Correct Answer: Launching a social media campaign
Solution : The correct answer is (d) Launching a social media campaign.
Launching a social media campaign is an example of promotion as a marketing mix strategy. Promotion strategy involves the various marketing communication activities and techniques used to raise awareness, generate interest,
Question : Assertion: Marketing management aims to enhance customer satisfaction and loyalty.
Reason: Marketing management is solely about increasing the production of goods.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Marketing management involves
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