Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b).

Statement 1 is correct. The societal marketing concept is a marketing philosophy that aligns business goals with societal well-being. It recognizes that businesses have a responsibility to society and that they should operate in a sustainable and ethical manner.

Statement 2 is false. Marketing management philosophies have a significant influence on business practices. Businesses that adopt a societal marketing philosophy are more likely to develop products and services that are beneficial to society, to operate in a sustainable manner, and to engage in ethical marketing practices.

Correct Answer: Product Concept

Solution : The correct answer is (d) Product Concept.

The Product Concept is a marketing philosophy that centers on creating high-quality products with distinctive features, attributes, and benefits. The primary emphasis is on the product itself, striving to offer features and benefits that differentiate the product from competitors and meet or exceed customer expectations. The goal is to provide a product that customers perceive as exceptional and desirable, positioning it as the best choice in the market.

Correct Answer: Societal Marketing Concept

Solution : The correct answer is (b) Societal Marketing Concept.

The Societal Marketing Concept is a marketing philosophy that extends the principles of the Marketing Concept to include a focus on the long-term well-being of both customers and society as a whole. It emphasizes delivering value to customers while also addressing broader social and environmental concerns. This approach aims to balance the company's objectives with the well-being of the community and environment, seeking to create a positive impact through marketing activities, which aligns with the company's commitment to environmental sustainability and ethical business practices.

Correct Answer: All of the above

Solution : Following are the steps of organising process:
1. Identifying and dividing the work into manageable activities,
2. Departmentalisation/Departmentation,
3. Assignment of duties to job positions, and
4. Establishing reporting relationships.
Hence, the correct option is 4.

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b).

Statement 1 is correct. The societal marketing concept is a marketing philosophy that aligns business goals with societal well-being. It recognizes that businesses have a responsibility to society and that they should operate in a sustainable and ethical manner.

Statement 2 is false. Marketing management philosophies have a significant influence on business practices. Businesses that adopt a societal marketing philosophy are more likely to develop products and services that are beneficial to society, to operate in a sustainable manner, and to engage in ethical marketing practices.

Correct Answer: Production Concept

Solution : The correct answer is (d) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

Correct Answer: NABARD (National Agriculture and Rural Development)

Solution : The correct answer is NABARD (National Agriculture and Rural Development).

NABARD has been instrumental in the growth of numerous initiatives in the nation's agricultural and non-agricultural sectors. As a part of the Alliance for Financial Inclusion, NABARD actively develops financial inclusion policies.

Correct Answer: Liberalisation 

Solution : Liberalisation means removal of restriction, licencing, etc. and simplifying prodcedures. Reduction in tariff, tax structure and giving more freedom. In the above case, Government of India is seriously thinking to all oil marketing public sector undertaking to fix their own price for petrol and diesel. This highlight the aspect of liberalisation.
Hence, option 1 is the correct answer.

Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. Marketing management involves the application of various marketing techniques and principles. It encompasses planning, organizing, implementing, and controlling marketing activities to meet organizational goals.

The reason is false. Marketing management is not solely concerned with production processes. It involves a wide range of activities related to marketing strategy, market research, product development, pricing, promotion, distribution, and customer relationship management. Production processes are a part of operations management, which is distinct from marketing management.

In summary, the assertion is true, but the reason provided is false as it inaccurately represents the scope and focus of marketing management.

Correct Answer: Marketing Concept

Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric philosophy that focuses on understanding and meeting customer needs and wants. It involves delivering superior value to customers to achieve customer satisfaction and, in turn, gain long-term customer loyalty. This approach aims to create a strong customer orientation throughout the organization, where the primary goal is to provide products or services that address customer needs and preferences effectively, ultimately leading to business success.