Correct Answer: All of the above

Solution : Following are the steps of organising process:
1. Identifying and dividing the work into manageable activities,
2. Departmentalisation/Departmentation,
3. Assignment of duties to job positions, and
4. Establishing reporting relationships.
Hence, the correct option is 4.

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b).

Statement 1 is correct. The societal marketing concept is a marketing philosophy that aligns business goals with societal well-being. It recognizes that businesses have a responsibility to society and that they should operate in a sustainable and ethical manner.

Statement 2 is false. Marketing management philosophies have a significant influence on business practices. Businesses that adopt a societal marketing philosophy are more likely to develop products and services that are beneficial to society, to operate in a sustainable manner, and to engage in ethical marketing practices.

Correct Answer: Production Concept

Solution : The correct answer is (d) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

Correct Answer: NABARD (National Agriculture and Rural Development)

Solution : The correct answer is NABARD (National Agriculture and Rural Development).

NABARD has been instrumental in the growth of numerous initiatives in the nation's agricultural and non-agricultural sectors. As a part of the Alliance for Financial Inclusion, NABARD actively develops financial inclusion policies.

Correct Answer: Liberalisation 

Solution : Liberalisation means removal of restriction, licencing, etc. and simplifying prodcedures. Reduction in tariff, tax structure and giving more freedom. In the above case, Government of India is seriously thinking to all oil marketing public sector undertaking to fix their own price for petrol and diesel. This highlight the aspect of liberalisation.
Hence, option 1 is the correct answer.

Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. Marketing management involves the application of various marketing techniques and principles. It encompasses planning, organizing, implementing, and controlling marketing activities to meet organizational goals.

The reason is false. Marketing management is not solely concerned with production processes. It involves a wide range of activities related to marketing strategy, market research, product development, pricing, promotion, distribution, and customer relationship management. Production processes are a part of operations management, which is distinct from marketing management.

In summary, the assertion is true, but the reason provided is false as it inaccurately represents the scope and focus of marketing management.

Correct Answer: Marketing Concept

Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric philosophy that focuses on understanding and meeting customer needs and wants. It involves delivering superior value to customers to achieve customer satisfaction and, in turn, gain long-term customer loyalty. This approach aims to create a strong customer orientation throughout the organization, where the primary goal is to provide products or services that address customer needs and preferences effectively, ultimately leading to business success.

Correct Answer: Physical distribution 

Solution : This physical distribution involved deciding the distribution of goods and services from place of production to place of consumption. The important areas under physical distribution include managing inventory storage and warehousing and transportation of goods from one place to other.

Hence, option A is correct.

Correct Answer: Gathering and analysing market information

Solution : One of the important functions of a market is to collect and analyse market information. This is necessary to identify the needs of the customers and take a various decisions for the successful marketing of the products and services.

Hence, option A is correct.

Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. The marketing concept is a marketing management philosophy that focuses on understanding and satisfying customer needs and wants, rather than simply selling what the company makes. It prioritizes customer satisfaction and long-term relationships.

The reason is false. The reason incorrectly suggests that the marketing concept is primarily about selling what the company makes. In fact, the marketing concept is about identifying and meeting customer needs effectively, aligning products and services accordingly, and creating value for customers.

In summary, the assertion is true, but the reason is not an accurate explanation of the assertion.