Marketing Management
Question : Case Study: XYZ Ltd. - Raising Finance for Expansion
XYZ Ltd. is a growing company that manufactures electronic gadgets. The company has been successful in the market and is planning to expand its operations. To finance this expansion, XYZ Ltd. is considering various sources of business finance.
Questions : Meaning and Need for Business Finance
What is the meaning of business finance?
Option 1: Managing human resources in a business
Option 2: Acquiring funds for business operations and expansion
Option 3: Developing marketing strategies for business growth
Option 4: Implementing technology solutions in a business
Correct Answer: Acquiring funds for business operations and expansion
Solution : The correct answer is (b) Acquiring funds for business operations and expansion
Business finance involves acquiring the necessary funds and managing financial resources to support a company's day-to-day operations, projects, and future growth. It encompasses activities related to budgeting,
Question : A good design can improve performance of a product and also give it a competitive advantage in the market. Which function of marketing is highlighted in the given statement?
Option 1: Marketing planning
Option 2: Customer support services
Option 3: Product designing and development
Option 4: Storage
Correct Answer: Product designing and development
Solution : Design of a product makes the product attractive to the target customers. A good design can improve performance of a product and also give it a competitive advantage in the market.
Hence, option C is correct.
Question : Case Study:
ABC Electronics is known for creating products that cater to customers' evolving needs and preferences. They constantly analyze market trends and implement innovative marketing strategies. Which marketing concept does ABC Electronics adhere to?
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Marketing Concept
Option 4: Societal Marketing Concept
Correct Answer: Marketing Concept
Solution : The correct answer is (c) Marketing Concept
The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the
Question : Case Study 25:
MNO Enterprises is a leading company in the consumer goods sector planning to expand its operations globally.
Question :
To raise short-term funds for marketing its products in international markets, which money market instrument might MNO Enterprises use?
Option 1: Corporate bond
Option 2: Call money
Option 3: Treasury bill
Option 4: Commercial paper
Correct Answer: Commercial paper
Solution : The correct answer is (d) Commercial paper
Commercial paper is a short-term debt instrument issued by corporations, typically with maturities ranging from a few days to a year. It is a common choice for businesses seeking short-term funds to finance various operational needs, including
A company is focused on delivering superior customer value and building strong customer relationships. They aim to understand and meet customer needs effectively. This philosophy aligns with the:
Option 1: Selling Concept
Option 2: Production Concept
Option 4: Product Concept
Solution : The correct answer is (c) Marketing Concept.
The Marketing Concept is a customer-centric approach that centers on understanding and fulfilling customer needs and wants effectively. It involves delivering superior value to customers to achieve customer satisfaction and build strong, long-term customer relationships. The ultimate
Question : The National Agricultural Cooperative Marketing Federation of India (NAFED) is involved in the marketing of:
Option 1: Agricultural machinery and equipment
Option 2: Fertilizers and pesticides
Option 3: Seeds and planting material
Option 4: Agricultural produce and commodities
Correct Answer: Agricultural produce and commodities
Solution : The correct answer is (d) Agricultural produce and commodities.
NAFED is a cooperative organization established with the objective of promoting agricultural marketing and cooperative processing of agricultural produce. It plays a crucial role in the procurement, marketing, and distribution of various agricultural
Question : Which function of marketing is highlighted in the given statement? Statement: It is important to analyse available opportunities and threats as well as strength and weakness of the organisation.
Option 1: Gathering and analysing market information
Option 2: Product designing and development
Option 3: Packaging and labelling
Option 4: Branding
Correct Answer: Gathering and analysing market information
Solution : One of the important functions of marketer is to collect and analyse market information. It is important to analyse available opportunities and threats as well as strength and weaknesses of the organisation. It helps in deciding what opportunities can be pursued
Question : Identify the principle of management violated in the below case. The marketing manager has asked his subordinate to grant 15% discount to its regular customer where as the finance minister asked not to give more than 10% discount to any customer.
Option 1: Unity of direction
Option 2: Unity of command
Option 3: Division of work
Option 4: Scaler chain
Correct Answer: Unity of command
Solution : Unity of command is being violated here. It involves each subordinate should receive orders from only one superior. The subordinate is accountable to his single Boss only. Hence Option B is correct.
Question : Case Study 14:
ABC Ltd. is a startup in the e-commerce industry looking to expand its product offerings.
To raise short-term funds for marketing its expanded product range, which money market instrument might ABC Ltd. use?
Option 1: Debenture
Option 3: Corporate bond
Option 4: Equity share
Correct Answer: Call money
Solution : The correct answer is (b) Call money
To raise short-term funds for marketing its expanded product range, ABC Ltd. might consider using call money. Call money is a short-term finance option borrowed or lent in the interbank market for very short durations, usually overnight.
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First of all, no need to worry. It's common to not know what you want to do. However, It's great you have interest in marketing which opens up an option for you pursue something in your interested field.
PGDM is a management course that covers various aspects of business,
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