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Marketing Management

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4 Views

Question : Which function of marketing is highlighted in the given statement?
Statement: It involves deciding the distribution of goods and services from place of production to place of consumption.

Option 1: Physical distribution 

Option 2: Product designing and development

Option 3: Transportation 

Option 4: Branding

 

Team Careers360 8th Jan, 2024

Correct Answer: Physical distribution 


Solution : This physical distribution involved deciding the distribution of goods and services from place of production to place of consumption. The important areas under physical distribution include managing inventory storage and warehousing and transportation of goods from one place to other.

Hence, option A is correct.

12 Views

Question : Which function of marketing is highlighted in the given statement?
Statement: It is necessary to collect and analyse market information.

Option 1: Gathering and analysing market information

Option 2: Product designing and development

Option 3: Packaging and labelling

Option 4: Branding

 

Team Careers360 9th Jan, 2024

Correct Answer: Gathering and analysing market information


Solution : One of the important functions of a market is to collect and analyse market information. This is necessary to identify the needs of the customers and take a various decisions for the successful marketing of the products and services.

Hence, option A is correct.

16 Views

Question : Assertion: The marketing management philosophy that focuses on selling what the company makes is the marketing concept.

Reason: The marketing concept is customer-oriented and emphasizes satisfying customer needs.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 17th Jan, 2024

Correct Answer: Assertion is true, but the reason is false.


Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. The marketing concept is a marketing management philosophy that focuses on understanding and satisfying customer needs and wants, rather than simply selling what the company makes. It prioritizes customer satisfaction and long-term relationships.

The reason is false. The reason incorrectly suggests that the marketing concept is primarily about selling what the company makes. In fact, the marketing concept is about identifying and meeting customer needs effectively, aligning products and services accordingly, and creating value for customers.

In summary, the assertion is true, but the reason is not an accurate explanation of the assertion.

13 Views

Question : Assertion: The marketing management philosophy that focuses on selling what the company makes is the marketing concept.

Reason: The marketing concept is customer-oriented and emphasizes satisfying customer needs.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 12th Jan, 2024

Correct Answer: Assertion is true, but the reason is false.


Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. The marketing concept is a marketing management philosophy that focuses on understanding and satisfying customer needs and wants, rather than simply selling what the company makes. It prioritizes customer satisfaction and long-term relationships.

The reason is false. The reason incorrectly suggests that the marketing concept is primarily about selling what the company makes. In fact, the marketing concept is about identifying and meeting customer needs effectively, aligning products and services accordingly, and creating value for customers.

In summary, the assertion is true, but the reason is not an accurate explanation of the assertion.

7 Views

Question : Assertion: Marketing management aims to enhance customer satisfaction and loyalty.

Reason: Marketing management is solely about increasing the production of goods.

 

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 22nd Jan, 2024

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.


Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management involves various strategies and activities aimed at understanding customer needs, promoting products or services that meet those needs, and building strong relationships with customers to enhance satisfaction and loyalty.

The reason is not the correct explanation of the assertion. While production of goods is a part of marketing management, it is not the sole focus. Marketing management encompasses a broader range of activities, including market research, product development, pricing strategies, distribution, and promotion, all of which are aimed at understanding and satisfying customer needs to enhance satisfaction and build loyalty.

2 Views

Question : Case Study:

A company focuses on creating products that have unique features and benefits. They aim to provide products that stand out from competitors. This philosophy aligns with the:

 

Option 1: Marketing Concept

Option 2: Production Concept

Option 3: Selling Concept

Option 4: Product Concept

Team Careers360 17th Jan, 2024

Correct Answer: Product Concept


Solution : The correct answer is (d) Product Concept.

The Product Concept is a marketing philosophy that centers on creating high-quality products with distinctive features, attributes, and benefits. The primary emphasis is on the product itself, striving to offer features and benefits that differentiate the product from competitors and meet or exceed customer expectations. The goal is to provide a product that customers perceive as exceptional and desirable, positioning it as the best choice in the market.

 

5 Views

Question : Case Study:

ABC Electronics is known for creating products that cater to customers' evolving needs and preferences. They constantly analyze market trends and implement innovative marketing strategies. Which marketing concept does ABC Electronics adhere to?

Option 1: Production Concept

Option 2: Selling Concept

Option 3: Marketing Concept

Option 4: Societal Marketing Concept

Team Careers360 6th Jan, 2024

Correct Answer: Marketing Concept


Solution : The correct answer is  (c) Marketing Concept

The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the organization's goals and objectives.

16 Views

Question : Case Study: ABC Corporation - Financing Growth Strategies

ABC Corporation, a leading manufacturing company, is looking to finance its growth strategies. The company is exploring various sources of business finance to achieve its expansion goals.

Questions : Business Finance and Expansion

Which financial decision involves choosing the appropriate sources of funds for business activities?

Option 1: Marketing strategy
 

Option 2: Inventory management
  

Option 3: Financial planning

    

Option 4: Human resource allocation

Team Careers360 19th Jan, 2024

Correct Answer: Financial planning

    


Solution : The correct answer is (c) Financial planning

Financial planning is the process of determining the company's financial goals and objectives and developing strategies to achieve them. It includes decisions related to choosing the right sources of funds to support business activities, manage operational costs, fund expansions, invest in new projects, and achieve sustainable growth. It's about efficiently managing financial resources to align with the company's strategic goals and ensure financial stability and success. Marketing strategy, inventory management, and human resource allocation are important aspects of business operations but are not specifically focused on selecting funding sources.

10 Views

Question : Assertion: Marketing management aims to enhance customer satisfaction and loyalty.

Reason: Marketing management is solely about increasing the production of goods.

 

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 5th Jan, 2024

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.


Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management involves various strategies and activities aimed at understanding customer needs, promoting products or services that meet those needs, and building strong relationships with customers to enhance satisfaction and loyalty.

The reason is not the correct explanation of the assertion. While production of goods is a part of marketing management, it is not the sole focus. Marketing management encompasses a broader range of activities, including market research, product development, pricing strategies, distribution, and promotion, all of which are aimed at understanding and satisfying customer needs to enhance satisfaction and build loyalty.

3 Views

Question : It contributes to making the product attractive to the target customers. Which function of marketing is highlighted in the given statement?

Option 1: Marketing planning

Option 2: Customer support services

Option 3: Storage

Option 4: Product designing and development

 

Team Careers360 4th Jan, 2024

Correct Answer: Product designing and development

 


Solution : It involves taking decisions regarding features, design,shape,size about the product. Design of of a product makes the product attractive to the target customers.

Hence, option D is correct.

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