All Questions

Marketing Management

Follow
Showing 361 - 370 out of 1433 Questions
61 Views

MAT/CMAT is accepted by nirma for MBA ? MBA in marketing specialization is available or not?If yes then how are the curriculum and academic and placement?

shikha jindal 2nd Aug, 2021

Nirma University does not accept MAT/CMAT.To get admission in Nirma University you have appear for CAT conducted by IIMs to study MBA.Yes Marketing specialization is available,Nirma University MBA at IMNU  offers specialization in Marketing.

Curriculum for Marketing course is as follows:

•Integrated Marketing Communication

•Business to Business Marketing

•Consumer Behaviour

•International Marketing

•Retail Marketing

•Services Marketing

•Customer Relationship Management

•Sales and Distribution Management

•Product and Brand Management

•Strategic Brand and Management.

Placements are an integral and indispensable part of the MBA and IMBA Programmes at IMNU.It plays a pivotal role in giving the careers of the students a thrust and helping them shape their career trajectory,thus making it the most prominent event on campus.More than 85 companies visited for campus placements at the IMNU.The average compensation package is around Rs. 9.00 LPA,Median salary at IMNU is Rs. 8.5 LPA.Companies like UNIDO,JPMorgan,Publicis,Groupe,EXL services,Smart cube,Bigbasket,SBI Life Insurance,Radio Mirchi,Textron,Coca cola,Havmor,jio studios,Nephroplus visit campus for placement.Top 30 Students get the Rs 50000 per annum as the Scholarship in their 1st year of the programme based on their merit,This scholarship will renewed with the same amount in the 2nd year if the student would maintain the merit in the 1st year and maintains the good conduct.


50 Views

MAT/CMAT are accepted by nirma oR not for MVA? MBA in marketing management is ava

Sudeshna Dutta 8th Oct, 2021

Hello Aspirant,

Hope you are doing well.

To be admitted to Nirma University's MBA programme, you must first take the CAT exam, which is administered by the IIMs. NIRMA University, on the other hand, does not recognise CMAT scores. Once you have registered for the CAT, you will need to submit an application to the institution individually. You must have completed a three-year Bachelor's degree or equivalent in any field with a minimum of 50 percent overall marks to be considered. On the basis of their CAT scores, students are shortlisted, and then invited for a personal interview and participation in the Theme Development Program. Consult this page for further information on the entire admissions process: https://management.nrmuni.ac.in/admission-aid/postgraduate/ MBA and MBA HRM.

Yes Nirma university does have MBA in marketing management. Taking advantage of technical improvements, businesses are shifting their marketing efforts away from traditional media and towards internet media. When it comes to increasing marketing effectiveness, digital marketing is critical. Digital marketing provides advantages to businesses in the form of effective targeting, cost, traceability, and timeliness, among other things.

It has given businesses the ability to evaluate all of the characteristics of their clients and make the best strategic decision possible. Customers, as well as the businesses that sell their products and services, benefit greatly from digital marketing strategies..


Due to the increasing number of customers going online, businesses are seeking for new and innovative ways to reach out to them in the ever-changing digital arena. To close the gap between the demand for tech-savvy marketers and the supply of qualified professionals, the digital marketing programme offers courses in various verticals of the Digital Marketing Landscape. These courses serve as a perfect nurturing platform for learners who are interested in exploring and leveraging the power of digital marketing.

Hope you got the answer to your question. Incase of any queries, feel free to question. Have a great day!

24 Views

i have done my graduation in computer science engineering and the my masters in marketing field can i persue jrf in computers

Nikita 2nd Sep, 2021

Hello Aspirant,

Candidates who have secured at least 55% marks (without rounding off) in Masters Degree or equivalent examination from universities/institutions recognised by UGC in Humanities (including languages) and Social Science, Computer Science & Applications, Electronic Science etc. are eligible for this Test.

To appear for the UGC NET exam, the candidates are required to have obtained a master's degree or equivalent with 55% marks. The upper age limit for this exam is 30 years (relaxable up to 5 years for SC/ST/PWD/Female candidates and 3 years for OBC candidates).

So yes, you can give this test.

For further reference, you can visit:

https://competition.careers360.com/articles/ugc-net

All the best!

41 Views

What is Product Marketing and why is important?

Sai Kiran K 24th Jul, 2021

Hi Tejashree,

Let me explain you in simple terms instead of google or any textbook definitions.

Suppose you have a new product which is of unique and has no competitors who have made it before. Product might be anything which can be used on daily basis or household. You will now want to sell you product to your friends and neighbours, There you will explain how the product works. This is the part of product marketing. Where, you are explaining the product to people how it will be useful to them on daily basis. Product marketing comprises four parts

  • You should have a PRODUCT
  • MARKETING Techniques
  • SALES of Product
  • CUSTOMER Feedback.

This is the simple definition of Product marketing. Product Marketing is very much Important for startup companies or existing companies launching a new products. Product Marketer is also main responsible for the company for three things. First deciding the product when to launch. Second is, making sure of users either (B2C) Customers and Salesperson (B2B) understand its value. Third is, how to increase the demand and usage of product.

This are all done by Product Marketing team. I tried my level best to explain it in simple terms. Hope you get it. All the best for you career.


Thanks & Good luck!..

30 Views

I didnt have and CV for showing and i completed my Bcom and now i pursuing Pdgm in finance and marketing So what thing i can do ?

Subhrajit Mukherjee 20th Jul, 2021

Nothing to worry about it. You can make one CV from the achievements you have received till date. You have completed 10,10+2, your graduation, you have some interest in your life, you have some skills, just jot them down and compose a CV. Also mention in your qualification details about your PGDM course and just mention Pursuing (the year from start-end). There are no such rules that you can't do a CV.

Always remember that CV must have some of the characteristics. If you follow this characteristics then I think you will do great:

  • Use formal image in your CV and provide a clear neat and clean signature in it.
  • Choose the font very wisely. Don't take any font abruptly which destroys the official theme.
  • Give your educational details in bullet manner and don't write long sentences about it.
  • Try to mentions the skills you have in your life and what are the area of your interest. You must mention the interest related to the job profile in order to have a better chance.
  • Be careful with spellings and don't do any error related to symbols, vocabularies etc.

This are some of the basic points you must take care of. You can read some of the newsfeeds in google about composing CV and implicate it. For more help we are always here for you.

I hope this answer helps. All the very best for your future endeavors!

97 Views

Do you need math in 10+2 in MA (entertainment, advertising and marketing)?

Shalini Parimal 18th Jul, 2021

Hi Aspirant,

No, one doesn't necessarily need Mathematics in 10+2 to pursue MA in Entertainment, advertising and marketing. Basically for postgraduate degree in Entertainment, advertising and marketing, the eligibility criteria suggests that a candidate must have secured at least 55% or 60% in the previous degree course. They must have completed a bachelor's degree in mass media communications or advertising, or any related subject course. And the admission process is mostly merit-based however some universities may require entrance exams.

Hope this helps.

All the best!!!

55 Views

suggest me courses in which I can learn all of these together (accounting, investing, marketing and law)

BERA ANIK 15th Jul, 2021

Dear Aspirant,

You can go for Bachelor in Business Administration and Bachelor of Legislative Law, a 5 year integrated degree where you will learn about various topics about investing, marketing, accounting, and Law.

You can go for the MBA in Investment Banking course.

There are many B- schools offering the Degrees. Some of them are-

  1. Symbiosis Law School.
  2. Ramaiah College of Law.
  3. New Law College.
  4. K.L.E Society's Law College.
  5. Lovely Professional University.
  6. CMR Law College and Center for Business Studies.
  7. National Law University, Jodhpur.
  8. Amity Law School, etc.

The top MASTER OF BUSINESS ADMINISTRATION IN FINANCE DEPARTMENT colleges are -

  1. Indian Institute of Management, Calcutta
  2. Indian Institute of Management, Ahmedabad
  3. Indian Institute of Management, Bangalore
  4. Indian Institute of Management, Lucknow
  5. Xavier Labour Research Institute, Jamshedpur
  6. Jamnalal Bajaj Institute of Management Studies, Mumbai
  7. P. Jain Institute of Management and Research, Mumbai
  8. Faculty Management Studies, Delhi, etc.

All the best.

51 Views

can someone please guide me for digital marketing as career option..like what is the scope, salary and courses which are mandatory

Karam Vir 15th Jul, 2021

Hey,

The advertisement or promotion of items and services over the internet is known as digital marketing. BBA, MBA, and online certificate courses in this discipline are among the courses available. The BBA in digital marketing is a three-year programme. There are six semesters in this programme. An MBA in digital marketing will help you advance your job possibilities even further. You can even go for certificate courses over platforms like Coursera, Udemy to increase your chances of job.

You must have passed the 10+2 exam in any stream to enrol in the UG programme. You must also pass the admission exam of the relevant institute or any of the national level tests applicable to BBA. You must have completed the BBA course before enrolling in the MBA programme.

As the age is of internet and technology, digital marketing holds a lot more scope. It is not only limited to a particular domain, but includes a lot more domains further. The various job profiles includes of being a SEO Executive/Manager, PPC Expert, Affiliate Marketer and many more options available. Facebook, Amazon, Zomato, Byjus, and others are among the top digital marketing recruiters. A digital marketer might earn anything from Rs.1 lakh to Rs.10 lakh per year. An SEO executive might earn anywhere between Rs.2 lakh and Rs.6 lakh. It vary highly with the experience and job position of a person.

Know in detail about Digital marketing courses, subjects, syllabus, admission process over here: https://www.careers360.com/courses/digital-marketing-course

32 Views

after completing bba in digital marketing, what can I do for higher studies and jobs?

prasanna raghupatruni 15th Jul, 2021

Hello,

BBA is a three year undergraduate degree programme. These days, It has become the most popular for those who aspire to venture into the sector of management because of management principles and fundamentals of business. It gives young graduates many career opportunities, either they can go for a Postgraduate (PG) program in management.

To know the Scope of career in Both higher studies and Jobs,

refer the below links,

https://www.careers360.com/courses/digital-marketing-course

https://bschool.careers360.com/articles/course-after-bba

Hope this will help you.

Good Luck.

The question have been saved in answer later, you can access it from your profile anytime. Access now