Hello,

BBA in Marketing explores the domain of business management, during the three year duration of the course the first two years cover subjects common to all programs of BBA, it's only in the last year the focus is on delving deep into the sphere of marketing, coming to the eligibility criteria is passed 10+2 from a recognized board securing 45% or above depending upon the norms of the colleges, admission process may be based on academic merit or done through entrance test , some of the top universities offering this course are UPES(Dehradun), NMIMS, Symbiosis International University, Manipal University, ICFAI University, Sharda University to name a few, some of the top recruiters regarding this are Amazon, TCS, Wipro, Deloitte etc in the job profiles of sales manager, marketing executive, advertising executive, market research analyst etc,

Dear,

Event management basically involves creating, coordinating and managing the different parts of an event as managing the people responsible for each task, They walk around the event with a clip board, a walkie-talkie or head set and run around making sure everything is running smoothly. Some parts of event management (which is a very important piece of the puzzle, by the way) may include:

1. Reserving a location/working with venue management

2. Hiring Caterers

3. Negotiating contracts with vendors

4. Creating a timeline/schedule

5. Scheduling/ Managing staff for each function

6. Overseeing the entire event from start to finish

7. Collaborating With Event Planner and Event Marketing Team

Whereas on the other hand, Event Marketing involves branding the event, product or service and creating well-thought-out promotional strategies to tell the brand story and to get the word out about the event. An event can either be online like a webinar or in person like a trade show. Event marketing  also includes the experiential activities that are planned to promote the company, product or service during the event.  Event marketing happens through a variety of inbound and outbound marketing techniques with the end result of generating leads and attendance and converting prospects into new customers. Event marketing strategy is working side by side with you to help you promote your event and generate attendance.

Some parts of event marketing may include:

1. Setting Goals/ Budget For the Event

2. Creating a Marketing Timeline and Calendar

3. Leveraging Event Sponsors and Speakers

4. Planning (or hiring a web master) for ongoing  Website Optimization (Search Engine Optimization (SEO:  increasing the quality and quantity of website traffic by increasing the visibility of a website to users in a search engine like Google)

Hope this helps!

Hey there

It depends on the different colleges and universities. However the average fees of MBA finance or marketing ranges between 12000 to 12 lacs. The most basic eligibility criteria for taking admission in MBA course is 50% in the aggregate of Bachelor's degree examinations.

For more details click on below link:

https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.careers360.com/courses/mba-master-of-business-administration/amp&ved=2ahUKEwiolKum7pvzAhXtzDgGHVpuDzQQFnoECAsQAQ&usg=AOvVaw10iUU0nr-olwuFQbiiN5IS&ampcf=1

Apart from Marketing, I believe specialization minors like Analytics, Business Analytics, Data Science or maybe HR, may be perfect with Majors in Finance, subject to your Career Options and Ambitions. Supply Chain, Operations are other options, maybe if youre interested in working with the Manufacturing, FMCG and Conglomerate Sector in Future.

For more information do follow the link below

https://bschool.careers360.com/articles/list-of-mba-specializations-in-india/amp

Hi Birva. In graduate school of management studies, GTU, Ahmedabad, 2 MBA courses are available . They are MBA in International Business and MBA in innovation , entrepreneurship and venture development. Core and general MBA courses are not available. But you can find many good colleges offering general and core MBA or you can simply go with MBA in specialization.

See not only for BBA but for BTech/MBA/MCA placements also aptitude tests are organized by most of the companies. Most of the process starts with aptitude test followed by a Group discussion and then an interview. So yeah! you should prepare for Aptitude test as most companies will conduct it. In the aptitude test, logical reasoning question are the mostly present as well as there can simple problems of arithmetic. For Logical reasoning you may follow RS AGGARWAL book for Logical reasoning.

I hope this answer helps. All the very best for your future endeavors!

Hello,

You can pursue an MBA from any IIM or other colleges after completing a bachelor's degree in vocational . The basic requirements for admission are that you have a bachelor's degree in any field and be in your final year of graduation, as well as a valid CAT score that meets the cutoffs.

If you have completed a B.Voc from a recognised university with a grade point average of at least 50%, you are eligible to apply for MBA or PGDM admission by taking MBA entrance exams.

Hope it helped

Thank you

Hello Aspirant,

BBA in Marketing is a 3-year professional course that aims at teaching students the basic and the most important marketing skills to promote their product, company, and services.

Job profiles:

• Marketing Executive
• Advertising Executive
• Sales Manager
• Market Research Analyst

Top recruiting companies:

• SBI
• TCS
• Nestle
• Mudra
• Deloitte
• Amazon
• Capgemini
• Wipro Limited
• Deutsche Bank

Check this link for more information:

https://bschool.careers360.com/colleges/list-of-bba-in-marketing-management-colleges-in-india

https://www.careers360.com/courses/marketing-management-course

Hope this helps you!

All the best!

Hello candidate,

Here is a list of some of the best case studies books and informative regarding marketing management of various companies which might be of your help-

1. First of all let's talk about the case study of Amul butter which is a marketing success story The run away success of the brand amul is one of the best case studies about the product, pricing positioning and delivery. Amul as a brand presents a case of effective and smart communication among its customer and helps it to create a wider range of network.

2. Some other case studies include Online Grocery Delivery Strategy in India: Amazon Prime Now is the Transition to Amazon Fresh and how it diversify its network and branches to get into the Indian market and the Indian media expanding its net worth in the South Asian region.

3. Samsung India's Rural Service Push for Venturing into New Avenues is another excellent example of how how a top blue chip company e uses the right set of Information and statistics to lure over a big market space.

Hope you found it informational. If you have any further queries feel free to post it here!!