Correct Answer: Direct channel

Solution : Mail order selling,marketing and internet selling comes under direct channel of distribution.In the Direct channel manufacture sell hi product directly to consumers without using any intermediary.

Hence, option A is correct.

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. The societal marketing concept is not solely focused on maximizing shareholder wealth. It goes beyond profit-making and includes considerations for societal well-being and social responsibility.

The reason is true. The societal marketing concept does indeed integrate social responsibility into the company's business strategy. It emphasizes the importance of considering the broader societal interests and responsibilities alongside the organization's objectives.

In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion. The societal marketing concept is about balancing both societal welfare and organizational goals, not exclusively focusing on maximizing shareholder wealth.

Correct Answer: Physical distribution

Solution : Decisions regarding channels of distribution and decisions regarding physical movements of goods comes under physical distribution. Physical distribution includes activities that are needed to make the goods and services available at the right please so that people can purchase the same.

Hence, option C is correct.

Correct Answer: Call money
 

Solution : The correct answer is (b) Call money

To raise short-term funds for marketing its expanded product range, ABC Ltd. might consider using call money. Call money is a short-term finance option borrowed or lent in the interbank market for very short durations, usually overnight. It's often used for short-term funding needs and would be suitable for supporting marketing initiatives for the newly expanded product offerings.

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. The societal marketing concept is not solely focused on maximizing shareholder wealth. It goes beyond profit-making and includes considerations for societal well-being and social responsibility.

The reason is true. The societal marketing concept does indeed integrate social responsibility into the company's business strategy. It emphasizes the importance of considering the broader societal interests and responsibilities alongside the organization's objectives.

In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion. The societal marketing concept is about balancing both societal welfare and organizational goals, not exclusively focusing on maximizing shareholder wealth.

Correct Answer: Customer support service 

Solution : In the highly competitive world very important function of the marketing management leads to customer support services like after sales services, handling customer complaints, providing credit facilities, maintenance services and technical services.

Hence, option C is correct.

Correct Answer: Diversify its product portfolio
  

Solution : The correct answer is (b) Diversify its product portfolio

Entrepreneurship development involves fostering innovation, creating new products or services, and adapting to changing market demands. XYZ Electronics demonstrated entrepreneurship development by investing in research and development to create cutting-edge smart gadgets, diversifying its product portfolio to meet evolving consumer preferences.

Correct Answer: Physical distribution 

 

Solution : The function of marketing involves deciding the distribution of goods and services from place of production to place of consumption. The important decision areas under physical distribution include managing inventory storage and warehousing and transportation of goods from one place to other.

Hence, option A is correct.

Correct Answer: Commercial paper

Solution : The correct answer is (d) Commercial paper

Commercial paper is a short-term debt instrument issued by corporations, typically with maturities ranging from a few days to a year. It is a common choice for businesses seeking short-term funds to finance various operational needs, including marketing initiatives in international markets. Commercial paper provides a cost-effective and efficient way to raise capital for short-term activities, making it suitable for funding marketing efforts in this context.

Correct Answer: Marketing Concept

Solution : The correct answer is  (c) Marketing Concept

The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the organization's goals and objectives.