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MBA DIGITAL MARKETING COLLEGES

Rajeswari Dey 22nd Mar, 2025

Hi aspirant,

Here is a list of top ten Institutes offering an MBA in Digital Marketing:

1. Indian Institute of Management (IIM), Bangalore

2. Indian Institute of Management (IIC), Calcutta

3. Indian School of Business (ISB)

4. Xavier School of Management (XLRI), Jamshedpur

5. S.P.  Jain Institute of Management and Research (SPJIMR), Mumbai

6. Management Development Institute (MDI), Gurgaon

7. Faculty of Management Studies (

8. Indian Institute of Management (IIL), Lucknow

9. Symbiosis Institute of Business Management (SIBM), Pune

10. Great Lakes Institute of Management

All the best for your career in management!

16 Views

Question : Case Study: XYZ Ltd. - Raising Finance for Expansion

XYZ Ltd. is a growing company that manufactures electronic gadgets. The company has been successful in the market and is planning to expand its operations. To finance this expansion, XYZ Ltd. is considering various sources of business finance.

Questions : Meaning and Need for Business Finance

Which financial decision involves selecting the appropriate sources of funds for a business?

Option 1: Production planning
 

Option 2: Marketing strategy
 

Option 3: Financial planning

   

Option 4: Human resource management

Team Careers360 25th Jan, 2024

Correct Answer: Financial planning

   


Solution : The correct answer is (c) Financial planning

Financial planning entails determining the company's financial goals and objectives and devising strategies to achieve them. Selecting the right sources of funds is a crucial aspect of financial planning, as it involves evaluating and choosing the most suitable options for obtaining the necessary funds to support the business's operations, growth, and expansion. This decision is essential for ensuring the financial health and sustainability of the company.

14 Views

Question : Case Study: XYZ Ltd. - Raising Finance for Expansion

XYZ Ltd. is a growing company that manufactures electronic gadgets. The company has been successful in the market and is planning to expand its operations. To finance this expansion, XYZ Ltd. is considering various sources of business finance.

Questions : Meaning and Need for Business Finance

What is the meaning of business finance?

Option 1: Managing human resources in a business
 

Option 2: Acquiring funds for business operations and expansion
 

Option 3: Developing marketing strategies for business growth

 

 

Option 4: Implementing technology solutions in a business

Team Careers360 22nd Jan, 2024

Correct Answer: Acquiring funds for business operations and expansion
 


Solution : The correct answer is (b) Acquiring funds for business operations and expansion

Business finance involves acquiring the necessary funds and managing financial resources to support a company's day-to-day operations, projects, and future growth. It encompasses activities related to budgeting, financial forecasting, investment decisions, obtaining loans or equity, managing working capital, and overall financial planning to ensure the efficient use of financial resources for achieving the company's objectives.

12 Views

Question : Which function of marketing is highlighted in the given statement?
Statement: It fills this place by carrying good from place of production to place of consumption.
 

Option 1: Gathering and analysing market information
 

Option 2: Product designing and development
 

Option 3: Packaging and labelling
 

Option 4: Transportation

Team Careers360 23rd Jan, 2024

Correct Answer: Transportation


Solution : Transportation implies physical movement of goods from one place to the other. Transportation fills this gap by carrying goods from place of production to place of consumption. Transportation includes decisions like choice of mode of transportation and other related aspects.

Hence, option D is correct.

14 Views

which MBA provide best and robust curriculum and academics for sales and marketing course

Sajal Trivedi 20th Jan, 2024

Hello aspirant,

Two academic years are required for the MBA in Sales & Marketing programme, which prepares students for entry-level roles in the field. Product and service sales and marketing are the main topics of the MBA in Marketing and Sales course. The MBA in Sales and Marketing is a management programme that emphasises the development of management, leadership, and sales and marketing strategies knowledge and expertise.

For more information you can visit our website by clicking on the link given below.

https://www.careers360.com/courses/mba-in-sales-and-marketing

Thank you

Hope this information helps you.

13 Views

Question : Case Study 2: Leadership Qualities at ABC Corporation

ABC Corporation believes in effective leadership to ensure its success in a competitive market. Consider the following scenario to answer the questions.

Question :

What role does the leadership function play in directing at ABC Corporation?

Option 1: Allocating resources
 

Option 2: Monitoring financial targets
 

Option 3: Guiding employees toward objectives

 

Option 4: Implementing marketing strategies

Team Careers360 22nd Jan, 2024

Correct Answer: Guiding employees toward objectives

 


Solution : The correct answer is (c) Guiding employees toward objectives.

Leadership, as a function of management, involves providing guidance, direction, and support to employees to help them understand and work towards achieving organizational objectives and goals. The leader at ABC Corporation is responsible for setting a clear direction, motivating employees, aligning their efforts with organizational goals, and ensuring they are on track to meet the objectives.

16 Views

Question : As the marketing manager of Z.ltd focuses on quick sales to hit the objective, the manufacturing manager of Z.ltd advises the salesperson to go slowly when selling the product. Which principle of management is being violated here?
 

Option 1: Unity of command

Option 2: Unity of direction

Option 3: Order

Option 4: Authority and responsibility


 

Team Careers360 20th Jan, 2024

Correct Answer: Unity of command


Solution : According to the principal is the subordinate should receive orders and be accountable to one and only one superior. If a subordinate receives orders from more than one superior he will find it extremely difficult to decide as to whom he has to obey first.

Hence, option A is correct.

9 Views

Question : Case Study:

A company is dedicated to delivering value to customers while also considering the well-being of society. They prioritize environmental sustainability and ethical business practices. This philosophy aligns with the:

 

Option 1: Selling Concept

Option 2: Societal Marketing Concept

Option 3: Product Concept

Option 4: Marketing Concept

Team Careers360 24th Jan, 2024

Correct Answer: Societal Marketing Concept


Solution : The correct answer is (b) Societal Marketing Concept.

The Societal Marketing Concept is a marketing philosophy that extends the principles of the Marketing Concept to include a focus on the long-term well-being of both customers and society as a whole. It emphasizes delivering value to customers while also addressing broader social and environmental concerns. This approach aims to balance the company's objectives with the well-being of the community and environment, seeking to create a positive impact through marketing activities, which aligns with the company's commitment to environmental sustainability and ethical business practices.

 

17 Views

Question : Case Study:

A company is focused on delivering superior customer value and building strong customer relationships. They aim to understand and meet customer needs effectively. This philosophy aligns with the:

 

Option 1: Selling Concept

Option 2: Production Concept

Option 3: Marketing Concept

Option 4: Product Concept

Team Careers360 24th Jan, 2024

Correct Answer: Marketing Concept


Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric approach that centers on understanding and fulfilling customer needs and wants effectively. It involves delivering superior value to customers to achieve customer satisfaction and build strong, long-term customer relationships. The ultimate goal is to meet customer needs and achieve business objectives by creating value and satisfying customers through a customer-oriented approach. This philosophy emphasizes understanding customers and delivering value to them as the key to success.

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