Question : Directions: Select the correct mirror image of the given figure when the mirror is held at the right side.

Option 1:

Option 2:

Option 3:

Option 4:

Question : Case Study: ABC Corporation - Financing Growth Strategies

ABC Corporation, a leading manufacturing company, is looking to finance its growth strategies. The company is exploring various sources of business finance to achieve its expansion goals.

Questions : Business Finance and Expansion

Which financial decision involves choosing the appropriate sources of funds for business activities?

Option 1: Marketing strategy
 

Option 2: Inventory management
  

Option 3: Financial planning

Option 4: Human resource allocation

Question : Mail order selling,marketing and internet selling comes under which channel of distribution?

Option 1: Direct channel

Option 2: Indirect channel

Option 3: Both a and b 

Option 4: None of the above

Question : Assertion: The societal marketing concept is solely focused on maximizing shareholder wealth.

Reason: The societal marketing concept integrates social responsibility into the company's business strategy.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : Channels of distribution and physical movement of goods comes under which concept of marketing?

Option 1: Place 

Option 2: Price

Option 3: Physical distribution

Option 4: Promotion

Question : Case Study 14:

ABC Ltd. is a startup in the e-commerce industry looking to expand its product offerings.

Question : 

To raise short-term funds for marketing its expanded product range, which money market instrument might ABC Ltd. use?

Option 1: Debenture
 

Option 2: Call money
 

Option 3: Corporate bond

Option 4: Equity share

Question : Assertion: The societal marketing concept is solely focused on maximizing shareholder wealth.

Reason: The societal marketing concept integrates social responsibility into the company's business strategy.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : Which function of marketing is highlighted in the given statement?
Statement: It involves services like after sale services,handling customer complaints, providing credit facilities,maintenance services and technical services.

Option 1: Gathering and analysing market information

Option 2: Product designing and development

Option 3: Customer support service 

Option 4: Branding

Question : Case Study 3: Importance of Entrepreneurship Development

XYZ Electronics is a well-established company that has been manufacturing traditional electronic gadgets for decades. With changing consumer preferences, the demand for their products has declined. The management realized the need to innovate and cater to the growing market for smart devices. They invested in research and development to create cutting-edge smart gadgets, resulting in increased sales and market share.

Question:

The importance of entrepreneurship development is evident from XYZ Electronics' decision to:

Option 1: Lay off workers
  

Option 2: Diversify its product portfolio
  

Option 3: Outsource manufacturing to other countries

Option 4: Reduce marketing efforts

Question : Which function of marketing is highlighted in the given statement?
Statement:It include managing inventory storage and warehousing and transportation a good from one place to the other.
 

Option 1: Physical distribution 

 

Option 2: Product designing and development
 

Option 3: Packaging and labelling
 

Option 4: Branding