Correct Answer: Production Concept

Solution : The correct answer is (d) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

Correct Answer: Only i and ii

Solution : The correct answer is Only i and ii.

NAFED stands for the National Agriculture Cooperative Marketing Federation of India. It was established in October of 1958. It is registered under the Multi-State Co-operative Societies Act, and it was set up to promote cooperative marketing of agricultural produce to benefit farmers.

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does indeed focus on delivering customer value and satisfaction. It involves understanding customer needs and preferences, developing products or services that meet those needs, and delivering value to customers to satisfy them and build long-term relationships.

The reason is not the correct explanation. The reason incorrectly states that marketing management is solely about increasing sales volume. While increasing sales volume is a goal of marketing management, it's not the sole focus. The primary focus is on understanding and meeting customer needs and delivering value, which naturally leads to increased sales volume through customer satisfaction and loyalty.

In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion.

Correct Answer: Marketing Concept

Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric philosophy that focuses on understanding and meeting customer needs and wants. It involves delivering superior value to customers to achieve customer satisfaction and, in turn, gain long-term customer loyalty. This approach aims to create a strong customer orientation throughout the organization, where the primary goal is to provide products or services that address customer needs and preferences effectively, ultimately leading to business success.

Hi aspirant,

Here is a list of top ten Institutes offering an MBA in Digital Marketing:

1. Indian Institute of Management (IIM), Bangalore

2. Indian Institute of Management (IIC), Calcutta

3. Indian School of Business (ISB)

4. Xavier School of Management (XLRI), Jamshedpur

5. S.P.  Jain Institute of Management and Research (SPJIMR), Mumbai

6. Management Development Institute (MDI), Gurgaon

7. Faculty of Management Studies (

8. Indian Institute of Management (IIL), Lucknow

9. Symbiosis Institute of Business Management (SIBM), Pune

10. Great Lakes Institute of Management

All the best for your career in management!

Correct Answer: Financial planning

Solution : The correct answer is (c) Financial planning

Financial planning entails determining the company's financial goals and objectives and devising strategies to achieve them. Selecting the right sources of funds is a crucial aspect of financial planning, as it involves evaluating and choosing the most suitable options for obtaining the necessary funds to support the business's operations, growth, and expansion. This decision is essential for ensuring the financial health and sustainability of the company.

Correct Answer: Acquiring funds for business operations and expansion
 

Solution : The correct answer is (b) Acquiring funds for business operations and expansion

Business finance involves acquiring the necessary funds and managing financial resources to support a company's day-to-day operations, projects, and future growth. It encompasses activities related to budgeting, financial forecasting, investment decisions, obtaining loans or equity, managing working capital, and overall financial planning to ensure the efficient use of financial resources for achieving the company's objectives.

Correct Answer: Transportation

Solution : Transportation implies physical movement of goods from one place to the other. Transportation fills this gap by carrying goods from place of production to place of consumption. Transportation includes decisions like choice of mode of transportation and other related aspects.

Hence, option D is correct.

Hello aspirant,

Two academic years are required for the MBA in Sales & Marketing programme, which prepares students for entry-level roles in the field. Product and service sales and marketing are the main topics of the MBA in Marketing and Sales course. The MBA in Sales and Marketing is a management programme that emphasises the development of management, leadership, and sales and marketing strategies knowledge and expertise.

For more information you can visit our website by clicking on the link given below.

https://www.careers360.com/courses/mba-in-sales-and-marketing

Thank you

Hope this information helps you.

Correct Answer: Guiding employees toward objectives

Solution : The correct answer is (c) Guiding employees toward objectives.

Leadership, as a function of management, involves providing guidance, direction, and support to employees to help them understand and work towards achieving organizational objectives and goals. The leader at ABC Corporation is responsible for setting a clear direction, motivating employees, aligning their efforts with organizational goals, and ensuring they are on track to meet the objectives.