Sales
Question : Identify the principle of management in the below case. The head of the sales department asked his subordinate to increase the production due to increased sale of cloth whereas the head of finance department asked not to increase the production of cloth due to risk factor.
Option 1: Unity of direction
Option 2: Unity of command
Option 3: Division of work
Option 4: Scaler chain
Correct Answer: Unity of command
Solution : Unity of command is being violated here. It involves each subordinate should receive orders from only one superior. The subordinate is accountable to his single Boss only. Hence Option B is correct.
Question : Statement 1: Sales promotion techniques aim to increase short-term sales and consumer interest.
Statement 2: Sales promotion techniques have an impact on consumer purchasing decisions.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Both statements are correct.
Solution : The correct answer is (a) Both statements are correct.
Statement 1 is correct. Sales promotion techniques are designed to stimulate immediate sales and generate consumer interest in the short term through various strategies like discounts, coupons, contests, and limited-time offers.
Statement 2
Question : Case Study 20:
IJK Retail is a chain of retail stores. The company aims to maintain consistent customer service standards across all its outlets.
Question:
What would be the first step for IJK Retail in the process of controlling?
Option 1: Setting customer service standards.
Option 2: Measuring customer satisfaction.
Option 3: Comparing sales data with targets.
Option 4: Taking corrective action.
Correct Answer: Setting customer service standards.
Solution : The correct answer is (a) Setting customer service standards.
In the process of control, the first step for IJK Retail would be setting customer service standards. Control begins with establishing clear and specific standards or goals against which performance will be measured.
Question : Identify at what level of management the sales manager is engaged.
Option 1: Top level management
Option 2: Middle level management
Option 3: Operational-level management
Option 4: None of the above
Correct Answer: Middle level management
Solution : Sales managers are included in the middle level of management. The middle level consists of heads of different functional departments like department managers and other executive officers attached to different departments.
Hence, Option B is correct.
Question : Case Study 1:
ABC Ltd. is a well-established manufacturing company that has been operating for several years. Recently, the company faced a decline in sales due to the economic recession in the country.
Q :- Why is understanding the business environment important for ABC Ltd.?
Option 1: To ensure complete control over external factors
Option 2: To analyze the internal structure of the company
Option 3: To identify potential opportunities and threats in the market
Option 4: To determine the pricing strategy for existing products
Correct Answer: To identify potential opportunities and threats in the market
Solution : The correct answer is (C) To identify potential opportunities and threats in the market
Understanding the business environment is important for ABC Ltd. (and for any business) because it helps in identifying potential opportunities and threats in
Question : Statement 1: Selling concept aims to build customer loyalty and long-term relationships.
Statement 2: Marketing concept solely focuses on achieving short-term sales goals.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is incorrect. The selling concept primarily focuses on short-term sales and transactions rather than building customer loyalty and long-term relationships. It
Question : Statement 1: Sales promotion techniques aim to boost short-term sales.
Statement 2: Sales promotion techniques do not impact consumer behavior and loyalty.
Question : Aman, Raman and Suman were partners sharing profits the ratio of 3:2:1 respectively. The profit and sales for the year ended 31 March, 2017 were Rs.3 lakh and Rs.10 lakh respectively. Aman died on 30th November, 2017. Calculate the share of deceased partner in the profits for the period from 1st April, 2017 to 30th November, 2017, if the same is calculated: Q. On the basis of Time.
Option 1: RS 1,20,000
Option 2: Rs 1,40,000
Option 3: Rs 1,00,000
Correct Answer: Rs 1,00,000
Solution : Answer = 1,00,000
On the Basis of Time. Profit = 3,00,000 A's Share = 3,00,000 * 3/6 * 8/12 = 1,00,000. Hence, the correct option is 3.
Question : Which of the following statement is correct? Statement 1: Commercial bill used to finance the cash sales. Statement 2: Commercial bill is a short term instrument generally issued for a period of 90 days.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Statement 1 is false and statement 2 is true.
Solution : Commercial bill is an negotiable instrument which can be easily transferred it is used to finance the credit. The seller draws the bill and the buyer accepts it. The buyer honours the bill on the due date.
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