Question : Which of the following statement is correct?
Statement 1: Labeling is used as an ineffective sales promotional tool.
Statement 2: Labelling is to provide statutory warning required by law.
 

Option 1: Both are true 

Option 2: Both are false

Option 3: Statement 1 is true and statement 2 is false.

Option 4: Statement 1 is false and statement 2 is true.

Question : Statement 1: Selling concept focuses on customer satisfaction through understanding their needs.

Statement 2: Marketing concept solely relies on aggressive promotional tactics to drive sales.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Question : Assertion: The marketing concept aims to achieve long-term customer loyalty and satisfaction.

Reason: The marketing concept solely focuses on short-term sales targets.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : Assertion: Sales promotion techniques aim to boost long-term customer loyalty

Reason: Sales promotion techniques focus solely on short-term sales increases.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : Statement 1: Marketing concept focuses on delivering superior value to customers.

Statement 2: Selling concept solely relies on product features to drive sales.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Question : Case Study:

XYZ Beauty Products offers a limited-time deal where customers receive a free gift with the purchase of specific skincare items. What sales promotion technique is XYZ Beauty Products using?

Option 1: Trade Shows

Option 2: Premiums

Option 3: Rebates

Option 4: Loyalty Programs

Question : Sharma, Verma and Goyal are partners in a firm. On 1st April 2012 the balances in their
Capital Accounts were as follows:
Sharma Rs. 4,00,000; Verma Rs. 4,20,000 and Goyal Rs. 3,70,000. The firm closes its accounts every year on 31st March. Verma died on 30th September 2012. In the event of the death of any partner following are the provisions in the Partnership Deed:
(i) Interest on Capital will be calculated at the rate of $10 \%$ p.a.
(ii) The deceased partner; 's legal representative will be paid Rs. 35,000 for his share of goodwill.
(iii) The firm had a Reserve Fund of Rs. 2,10,000. The deceased partner will be paid his share in the Reserve Fund.
(iv) His share of profit till the date of death will be calculated based on sales. It is also specified that the sales during the year 2011-12 were Rs. $15,00,000$. The sales from 1st April 2012 to 30th September 2012 were Rs. 3,00,000. The profit of the firm for the year ending 31st March 2012 was Rs. 3,00,000.
Question:
Deceased 's partners share of profit will be ____________or profit and loss suspense account will be______________.

Option 1: debited by Rs 20,000

Option 2: credited by Rs 20,000

Option 3: debited by Rs 60,000

Option 4: Credited by Rs 60,000

Question : ___________measures the relationship between Operating Profit and Revenue from Operations, i.e., Net Sales.

Option 1: Operating profit ratio

Option 2: Operating ratio

Option 3: Net profit ratio

Option 4: Gross profit ratio

Question : Which of the following statements are false with respect of Net profit ratio?

Option 1: Net Profit Ratio establishes the relationship between Net Profit and Revenue from Operations, i.e., Net Sales.

Option 2: Net Profit Ratio is an indicator of overall efficiency of the business. Higher the Net Profit Ratio, better the business.

Option 3: An increase in the ratio over the previous period shows improvement in the operational efficiency and decline means otherwise.

Option 4: None of the above.

Question : Case Study 3: Importance of Entrepreneurship Development

XYZ Electronics is a well-established company that has been manufacturing traditional electronic gadgets for decades. With changing consumer preferences, the demand for their products has declined. The management realized the need to innovate and cater to the growing market for smart devices. They invested in research and development to create cutting-edge smart gadgets, resulting in increased sales and market share.

Question:

How did XYZ Electronics respond to the changing market demands?

Option 1: By ignoring the market trends and continuing with traditional gadgets
  

Option 2: By investing in research and development for smart gadgets
 

Option 3: By shutting down the business

Option 4: By reducing the prices of their traditional gadgets