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13 Views

Question : Assertion: Sales promotion techniques aim to create brand loyalty and long-term customer relationships.

Reason: Sales promotion techniques focus solely on short-term sales boosts and discounts.

 

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 13th Jan, 2024

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.


Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Sales promotion techniques can indeed aim to create brand loyalty and long-term customer relationships. While they are often used to drive short-term sales, they can also be strategically designed to encourage repeat purchases and foster customer loyalty.

The reason is true, but it does not provide the correct explanation. While sales promotion techniques do often focus on short-term sales boosts and discounts, this does not mean they can't also be used to build brand loyalty and long-term customer relationships. Many sales promotions are structured to reward repeat purchases, engage customers, and establish a positive brand image over time. Therefore, the reason does not correctly explain the assertion.

16 Views

Question : Assertion: Sales promotion does not include discounts, coupons, and contests to attract consumers.

Reason: Sales promotion techniques aim to influence consumer behaviour and increase sales in the short term.

 

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 15th Jan, 2024

Correct Answer: Assertion is false, but the reason is true.


Solution : The correct answer is (d) Assertion is false, but the reason is true.

Sales promotion is a marketing strategy that involves offering incentives to consumers to encourage them to purchase a product or service. This can include discounts, coupons, contests, and other types of promotions.

Sales promotion techniques are designed to influence consumer behavior and increase sales in the short term. They can be used to attract new customers, encourage repeat purchases, and boost sales of slow-moving products.

The assertion in the question is false, but the reason is true. Sales promotion does include discounts, coupons, and contests to attract consumers.

3 Views

Question : Assertion: Marketing management focuses on delivering customer value and satisfaction.

Reason: Marketing management is solely about increasing sales volume.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 6th Jan, 2024

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.


Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does indeed focus on delivering customer value and satisfaction. It involves understanding customer needs and preferences, developing products or services that meet those needs, and delivering value to customers to satisfy them and build long-term relationships.

The reason is not the correct explanation. The reason incorrectly states that marketing management is solely about increasing sales volume. While increasing sales volume is a goal of marketing management, it's not the sole focus. The primary focus is on understanding and meeting customer needs and delivering value, which naturally leads to increased sales volume through customer satisfaction and loyalty.

In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion.

29 Views

Question : Case Study 1:

ABC Ltd. is a well-established manufacturing company that has been operating for several years. Recently, the company faced a decline in sales due to the economic recession in the country.

Q :- Why is understanding the business environment important for ABC Ltd.?
 

 

Option 1: To ensure complete control over external factors

Option 2: To analyze the internal structure of the company

Option 3: To identify potential opportunities and threats in the market

 

Option 4: To determine the pricing strategy for existing products

Team Careers360 19th Jan, 2024

Correct Answer: To identify potential opportunities and threats in the market

 


Solution : The correct answer is (C) To identify potential opportunities and threats in the market

Understanding the business environment is important for ABC Ltd. (and for any business) because it helps in identifying potential opportunities and threats in the market. By being aware of external factors, such as economic conditions, competition, and market trends, ABC Ltd. can make informed decisions and adapt its strategies to capitalize on opportunities and mitigate potential threats. This understanding allows the company to be more responsive and better prepared to navigate the challenges and changes in the market.

8 Views

Question : Revenue from Operations (Sales) Rs. 16,00,000; Average Inventory Rs.2,20,000; Gross Loss Ratio 5%. Inventory turnover ratio will be 

Option 1: 7.63 times 

Option 2: 7 times 

Option 3: 7.4

Option 4: None of the above

Team Careers360 12th Jan, 2024

Correct Answer: 7.63 times 


Solution : Answer = 7.63 times

$\text{Inventory Turnover Ratio}= \frac{\text{Cost of goods sold}}{\text{Average Inventor}}$

= 16,80,000/2,20,000

Cost of goods sold =  Sales + G.loss

                               = 16,00,000 + 80,000

                                = 16,80,000

Hence, the correct option is 1.

16 Views

Hi My name is Abhishek Kumar I am working in sales from 7 yrs at Bihar. I want to do mba certificate from distance education. kindly help me out where and how I can I do

Tanya Gupta 19th Jan, 2024

Hello,

Here are the best options one can do MBA From ( online mode)

Amity University

Online Manipal

LPU Online

Chandigarh University

Birla Institute of Management Technology

ICFAI University Distance Education

Jaipur National University

D.Y. Patil University Online

ICFAI University

Indira Gandhi National Open University

NMIMS

Pondicherry University

S p Jain

UPES

Bharathidasan University

IGNOU

IMT Ghaziabad

ISBR Business School

Management Development Institute

O.P. Jindal University

Parul University

Symbiosis Centre for Distance Learning

Great Lakes Executive

hope this helps you,

Thank you

https://www.careers360.com/courses/online-mba


17 Views

I am working as a MIS sales coordinator.Should I do a data analyst course please suggest?If yes Which institute is best in Delhi?

Tanya Gupta 21st Jan, 2024

Hello,

Yes definitely i will suggest you to become a data analyst, taking a course can definitely be a good idea. In Delhi, there are several institutes that offer data analyst courses. Some popular ones include the Indian Statistical Institute, NIIT, and AnalytixLabs. You can check out their websites to get more information about the courses they offer. This is a very good choice to make.

Hope this helps you,

Thank you

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