Sales
Question : A sales employee is allowed to give discount of to 12% by the marketing manager, where has finance power to offer discount up to 6%.Which principle of management is being violated her?
Option 1: Unity of direction
Option 2: Unity of command
Option 3: Subordination of individual interest to general interest
Option 4: Remuneration of employees
Correct Answer: Unity of command
Solution : According to this principle each subordinate should receive orders and be accountable to one and only one superior. The principle of unity of command is violated in the given case.
Hence, Option B is correct.
Question : Assertion: Sales promotion techniques aim to create brand loyalty and long-term customer relationships.
Reason: Sales promotion techniques focus solely on short-term sales boosts and discounts.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Sales promotion techniques
Question : Assertion: Sales promotion does not include discounts, coupons, and contests to attract consumers.
Reason: Sales promotion techniques aim to influence consumer behaviour and increase sales in the short term.
Correct Answer: Assertion is false, but the reason is true.
Solution : The correct answer is (d) Assertion is false, but the reason is true.
Sales promotion is a marketing strategy that involves offering incentives to consumers to encourage them to purchase a product or service. This can include discounts,
Question : Assertion: Marketing management focuses on delivering customer value and satisfaction.
Reason: Marketing management is solely about increasing sales volume.
The assertion is true. Marketing management does
Question : Case Study 1:
ABC Ltd. is a well-established manufacturing company that has been operating for several years. Recently, the company faced a decline in sales due to the economic recession in the country.
Q :- Why is understanding the business environment important for ABC Ltd.?
Option 1: To ensure complete control over external factors
Option 2: To analyze the internal structure of the company
Option 3: To identify potential opportunities and threats in the market
Option 4: To determine the pricing strategy for existing products
Correct Answer: To identify potential opportunities and threats in the market
Solution : The correct answer is (C) To identify potential opportunities and threats in the market
Understanding the business environment is important for ABC Ltd. (and for any business) because it helps in identifying potential opportunities and threats in
Question : Revenue from Operations (Sales) Rs. 16,00,000; Average Inventory Rs.2,20,000; Gross Loss Ratio 5%. Inventory turnover ratio will be
Option 1: 7.63 times
Option 2: 7 times
Option 3: 7.4
Option 4: None of the above
Correct Answer: 7.63 times
Solution : Answer = 7.63 times
$\text{Inventory Turnover Ratio}= \frac{\text{Cost of goods sold}}{\text{Average Inventor}}$
= 16,80,000/2,20,000
Cost of goods sold = Sales + G.loss
= 16,00,000 + 80,000
= 16,80,000
Hence, the correct option is 1.
Hello,
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Yes definitely i will suggest you to become a data analyst, taking a course can definitely be a good idea. In Delhi, there are several institutes that offer data analyst courses. Some popular ones include the Indian Statistical Institute, NIIT, and AnalytixLabs. You can check out their websites to
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