Sales
Question : Case Study 2:
ABC Furniture is a leading furniture manufacturer that faces intense competition in the market. The company wants to implement control systems to ensure the efficiency of its production process and maintain a competitive edge.
Question:
Why is controlling important for ABC Furniture?
Option 1: To increase employee turnover.
Option 2: To maintain a competitive edge.
Option 3: To reduce sales revenue.
Option 4: To avoid the planning process.
Correct Answer: To maintain a competitive edge.
Solution : The correct answer is (b) To maintain a competitive edge.
Controlling is important for ABC Furniture, as it helps the company monitor and manage its operations to ensure that they are running efficiently and effectively. In a highly competitive market, maintaining a competitive edge is crucial for the company's success. By implementing control systems, ABC Furniture can continuously assess its production process, quality standards, costs, and other aspects of its operations. This allows the company to identify areas for improvement, make necessary adjustments, and ensure that it remains efficient and capable of competing effectively against its rivals.
Question : Case Study: XYZ Manufacturing Company
XYZ Manufacturing Company is a well-established firm that produces consumer electronics. They have been facing increased competition and declining sales in recent years. The management is looking for ways to revamp their production processes and regain market share.
What is the first step XYZ Manufacturing Company should take in the planning process to improve their production processes?
Option 1: Setting objectives and goals
Option 2: Identifying potential risks
Option 3: Allocating resources
Option 4: Evaluating alternatives
Correct Answer: Identifying potential risks
Solution : The correct answer is (b) Identifying potential risks
Identifying potential risks is a crucial initial step because it allows the company to understand the challenges and uncertainties associated with revamping production processes. By assessing potential risks, XYZ Manufacturing Company can develop strategies to mitigate these risks and ensure a more successful planning and implementation process.
Question : Sharma, Verma and Goyal are partners in a firm. On 1st April 2012 the balances in their Capital Accounts were as follows: Sharma Rs. 4,00,000; Verma Rs. 4,20,000 and Goyal Rs. 3,70,000. The firm closes its accounts every year on 31st March. Verma died on 30th September 2012. In the event of the death of any partner following are the provisions in the Partnership Deed: (i) Interest on Capital will be calculated at the rate of $10 \%$ p.a. (ii) The deceased partner; 's legal representative will be paid Rs. 35,000 for his share of goodwill. (iii) The firm had a Reserve Fund of Rs. 2,10,000. The deceased partner will be paid his share in the Reserve Fund. (iv) His share of profit till the date of death will be calculated on the basis of sales. It is also specified that the sales during the year 2011-12 were Rs. $15,00,000$. The sales from 1st April 2012 to 30th September 2012 were Rs. 3,00,000. The profit of the firm for the year ending 31st March 2012 was Rs. 3,00,000. Question: Amount of Interest on capital will be
Option 1: Rs 24,000
Option 2: Rs 21,000
Option 3: Rs 20,000
Option 4: None of the above
Correct Answer: Rs 21,000
Solution : Answer = Rs 21,000
$\frac{3,00,000}{15,00,000}$×3,00,000= 60,000$\times \frac{1}{3}$= 20,000. Hence, the correct option is 2.
Question : Assertion: The marketing concept aims to achieve long-term customer loyalty and satisfaction.
Reason: The marketing concept solely focuses on short-term sales targets.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. The marketing concept does indeed aim to achieve long-term customer loyalty and satisfaction. It emphasizes building strong and lasting relationships with customers by understanding and fulfilling their needs and preferences.
The reason is false. The marketing concept does not solely focus on short-term sales targets. While achieving sales is a part of marketing, the primary focus is on long-term customer satisfaction and loyalty. Marketing is about creating sustained customer relationships and meeting customer needs in the long run.
In summary, the assertion is true, but the reason is false. The marketing concept is more concerned with long-term customer relationships and satisfaction rather than just short-term sales targets.
Question : A, B and C were partners sharing profits and losses in the ratio of 2:2: l. C died on 30th June, 2020. Profit and Sales for the year ended 31st March, 2020 were Rs. 1,00,000 And Rs. 10,00,000 respectively. Sales during April to June, 2020 were Rs. 1,50,000. share of profit of C till the date of his death will be__________.
Option 1: Rs 15,000
Option 2: Rs 6,000
Option 3: Rs 3,000
Correct Answer: Rs 3,000
Solution : Answer = Rs 3,000 Profit= 10% of sales= $100\times \frac{1,00,000}{10,00,000}$= 10%. Sale( 1 april to june 2020)= 1,50,000. Profit= 1,50,000×10%= 15,000. C's share=$1,50,000 \times \frac{1}{5}$= 3,000. Hence, the correct option is 3.
Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.
Statement 2: Production concept solely relies on aggressive advertising to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does indeed focus on creating and delivering superior customer value. It emphasizes understanding and meeting customer needs effectively to provide value to customers and achieve long-term customer satisfaction and loyalty.
Statement 2 is false. The production concept does not solely rely on aggressive advertising to drive sales. The production concept focuses on efficient and cost-effective production processes to mass-produce standardized products.
Therefore, statement 1 is correct, and statement 2 is false.
Question : Case Study:
A company believes that aggressive sales and promotion efforts are essential to boost sales. They prioritize short-term sales goals over long-term customer relationships. This philosophy reflects the:
Option 1: Societal Marketing Concept
Option 2: Product Concept
Option 3: Marketing Concept
Option 4: Selling Concept
Correct Answer: Selling Concept
Solution : The correct answer is (d) Selling Concept.
The Selling Concept is a marketing philosophy that emphasizes aggressive sales techniques and promotional efforts to convince customers to buy a company's products or services. It focuses on achieving short-term sales goals and transactions rather than building long-term customer relationships. The primary goal is to sell what the company produces, often with less consideration for long-term customer satisfaction or relationship-building.
Question : Read the passage given below and then answer the questions given below the passage. Some words may be highlighted for your attention. Read carefully.
Billionaire Mukesh Ambani's telecom venture Reliance Jio Infocom is planning to foray into automobile telematics with the launch of a device that will control vehicle's movement and alert owner about fuel and battery through a mobile app. "Reliance Jio is ready with a car connected device that will have multiple features like immobilize car at the time of theft, alert owner about car movement, locate car and also provide wi-fi within car, The owner needs to use Jio sim in the device to avail benefits." an industry source said. The company is in advance talks with automobile companies to launch it very soon. "There are lots of factors that determine price, but price of the car connected device is estimated to be either equal to or less than its Jio's wifi device which costs around Rs 2,000," the source said. With help of Jio's car management device, the owner will get information about the way his driver is driving the car, the movement of vehicle can be restricted within a geography, switch on AC of car from any remote location, get alert of car break etc. "Jio is working on the modalities on its sales model for the existing cars as well" the source said. The device and application has been internally developed by Jio but the hardware device will be initially imported from China. "Jio has asked its device vendor to start making it in India after initial rollout," the source said. Besides this, the company is also scaling up its fibre to the home project for which it is running pilot in some cities including Delhi and Mumbai. "With Fibre to the home, Jio will focus on automatic entire home from entertainment to home surveillance to utility management, the source said. Jio has touched a customer base 7.24 crore and claims to be adding 1 lakh mobile subscribers per day. The company has set target to cross 10 crore customers by March 31, 2017.
Question: Which of the following is ensured mostly through the use of JIO sim?
Option 1: Security
Option 2: Better models
Option 3: More entertainment
Option 4: More comfort
Correct Answer: Security
Solution : The correct answer is option 1.
Explanation
Reading over all the services that Jio may offer via the Jio sim, it can be deduced that everything will be incredibly safe, from a car's position to its immobility when stolen or managing things in a home.
As a result, choice 1 is the right response.
A company believes that a strong sales and promotional effort is necessary to generate sales, even if it means pushing products onto customers. This philosophy reflects the:
Option 1: Marketing Concept
Option 2: Societal Marketing Concept
Option 3: Production Concept
The Selling Concept is a marketing philosophy that emphasizes aggressive selling and promotional efforts to convince customers to purchase a company's products or services. It focuses on sales transactions rather than understanding and addressing customer needs. The belief behind this concept is that customers will not buy enough of the company's offerings unless a significant sales and promotional push is applied to drive sales. The primary goal is to sell what the company produces, often with less consideration for customer needs or value.
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