Sales
Question : Case Study: XYZ Manufacturing Company
XYZ Manufacturing Company is a well-established firm that produces consumer electronics. They have been facing increased competition and declining sales in recent years. The management is looking for ways to revamp their production processes and regain market share.
Question: One of the characteristics of effective planning that XYZ Manufacturing Company should focus on is:
Option 1: Lack of flexibility
Option 2: Ambiguous objectives
Option 3: Measurable and specific goals
Option 4: Ignoring external opportunities
Correct Answer: Measurable and specific goals
Solution : The correct answer is (c) Measurable and specific goals
Effective planning involves setting clear, measurable, and specific goals. Measurable and specific goals provide a clear direction for the organization, facilitate decision-making, and allow for objective assessment of progress. In the context of
Question : Statement 1: Selling concept aims to increase short-term sales by aggressive promotional strategies.
Statement 2: Marketing concept disregards customer preferences and solely focuses on sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The selling concept does aim to increase short-term sales through aggressive promotional strategies and high-pressure sales techniques. Its focus
Question : Assertion: The marketing concept aims to achieve long-term customer loyalty and satisfaction.
Reason: The marketing concept solely focuses on short-term sales targets.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. The marketing concept does indeed aim to achieve long-term customer loyalty and satisfaction.
Question : Distress sales conducted by farmers mean:
Option 1: Sales of spoiled produce
Option 2: Selling the harvest through commission-based salespeople
Option 3: Selling the produce at the government-set MSP
Option 4: Sale of the crop at a very poor price
Correct Answer: Sale of the crop at a very poor price
Solution : Distress sales: For fear of spoiling or settling a looming debt, farmers are frequently forced to sell their produce at low prices due to a lack of agricultural marketing infrastructure. Hence option d is the correct answer.
Question : Shivam, the manager of ABC Ltd does not allow the salesman working under him to freely express their creative ideas regarding the sales target fulfilment. Identify the organisational behaviour expressed here.
Option 1: Status
Option 2: Regulation
Option 3: Organisational policy
Option 4: Organisational facilities.
Correct Answer: Status
Solution : Status relationship creates psychological distance between superior and his subordinates. Hence, Option A is correct.
Question : A, B and C were partners sharing profits and losses in the ratio of 2:2: l. C died on 30th June, 2020. Profit and Sales for the year ended 31st March, 2020 were Rs. 1,00,000 And Rs. 10,00,000 respectively. Sales during April to June, 2020 were Rs. 1,50,000. share of profit of C till the date of his death will be__________.
Option 1: Rs 15,000
Option 2: Rs 6,000
Option 3: Rs 3,000
Option 4: None of the above
Question : Case Study:
ABC Bookstore provides a discount to university students who show their student IDs when purchasing books. What sales promotion technique is used here?
Option 1: Trade Shows
Option 2: Premiums
Option 3: Trade Allowances
Option 4: Discounts
Correct Answer: Discounts
Solution : The correct answer is (d) Discounts.
Providing a discount to university students who show their student IDs is a common way to stimulate sales and attract a specific target market—students in this case. Discounts involve reducing the regular price of a product or service, encouraging
Question : Assertion: Sales promotion does not include discounts, coupons, and contests to attract consumers.
Reason: Sales promotion techniques aim to influence consumer behaviour and increase sales in the short term.
Correct Answer: Assertion is false, but the reason is true.
Solution : The correct answer is (d) Assertion is false, but the reason is true.
Sales promotion is a marketing strategy that involves offering incentives to consumers to encourage them to purchase a product or service. This can include discounts,
Question : Opening Inventory Rs.28,000
Closing Inventory Rs.52,000
Revenue from Operations (Sales) Rs.6,00,000
Gross Profit 25% on the cost of revenue from operations
The inventory turnover ratio will be ………
Option 1: 8 times
Option 2: 2.4 times
Option 3: 1.2 times
Option 4: 12 times
Correct Answer: 12 times
Solution : Answer = 12 times
Inventory Turnover Ratio = Cost of goods sold/Average Inventory
$\begin{gathered}\Rightarrow \quad 4,80,000 /40,000 \\ =12 \text { times }\end{gathered}$
Cost of goods sold = Sales - G.P
$x=6,00,000-\frac{x}{4}$
$\begin{aligned} 5 x & =6,00,000 \times 4 \\ x & =4,80,000\end{aligned}$
Cost
Question : A, B and C are sharing profits in the ratio of 4:3:2. A dies on 31st December 2017. Accounts are closed on 31st March every year. Sales for the year ending 31st March 2017 amounted to Rs.4,00,000. Sales of Rs.3,30,000 amounted between the period from 1st April 2017 to 31st December 2017. The profit for the year ending 31st March 2017 amounted to Rs.60,000.
The deceased partner’s share in the current year’s profits of the firm will be
Option 1: Rs 24,000
Option 2: Rs 18,000
Option 3: Rs 10,000
Option 4: Rs 22,000
Correct Answer: Rs 22,000
Solution : Answer = Rs 22,000
A's Share of Profit = $\frac{60,000}{4,00,000}\times 3,30,000 = 49500\times\frac{4}{9}$ = $22000$ Hence, the correct option is 4.
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