Correct Answer: Selling Concept

Solution : The correct answer is (c) Selling Concept.

The Selling Concept is a marketing philosophy that emphasizes aggressive sales techniques and promotional efforts to convince customers to buy a company's products or services. The belief underlying this concept is that customers typically won't buy enough on their own, so a company must use various selling and promotional tactics to stimulate demand and close sales. It's a more product-focused approach, and the primary goal is to sell what the company produces rather than understanding and meeting customer needs, which is a central focus of the Marketing Concept.

Correct Answer: Functional structure

Solution : Functional structure describes the organisational structure of Roasted Coffee Corporation. By implementing functional structure, Roasted Coffee Corporation would also gain the following three benefits:
a) Occupational specialisation, when the focus is on particular functions.
b) Within a department, control and coordination are necessary due to the similarity of the duties being carried out.
c) Different tasks would receive the proper attention.
Hence, the correct option is 1.

Correct Answer: ADBC

Solution : The correct order is the third option.

Explanation: 

• Sentence A (The computer company was in a crisis as its sales and profits were falling.): This serves as an introduction, setting the stage by presenting the problem the computer company faced—a crisis due to declining sales and profits.
• Sentence D (The board brought in a new CEO with many years of experience who began managing the crisis.): This follows logically after sentence A, explaining the company's response to the crisis. Hiring an experienced CEO is a strategic move to address the challenges.
• Sentence B (He immediately set to work, chopping jobs and taking other tough decisions.): This fits well as the next step. After introducing the new CEO, the sentence describes the immediate actions taken, such as making tough decisions, including job cuts.
• Sentence C (Soon things started changing, and the company was saved, at least in the short term.): This concludes the sequence by presenting the positive outcome of the CEO's actions. The company's situation improves, signalling a successful short-term resolution.

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.

Statement 1 is correct. The selling concept does aim to increase short-term sales through aggressive promotional strategies and high-pressure sales techniques. Its focus is on achieving immediate sales rather than long-term customer satisfaction.

Statement 2 is false. The marketing concept does not disregard customer preferences; in fact, it emphasizes understanding and fulfilling customer preferences. The marketing concept is customer-oriented and aims to deliver value to customers based on their needs and preferences.

Correct Answer: Selling Concept

Solution : The correct answer is (d) Selling Concept.

The Selling Concept is a marketing philosophy that emphasizes aggressive selling and promotional efforts to convince customers to purchase a company's products or services. It focuses on sales transactions rather than understanding and addressing customer needs. The belief behind this concept is that customers will not buy enough of the company's offerings unless a significant sales and promotional push is applied to drive sales. The primary goal is to sell what the company produces, often with less consideration for customer needs or value.

Correct Answer: Statement 1 is true, and statement 2 is false.
  

Solution : The correct answer is (a) Statement 1 is true, and statement 2 is false.

Statement 1 is true. Financial planning plays a vital role in allocating funds optimally across various activities and departments within a business. It involves budgeting, investment decisions, risk management, and financial resource allocation to achieve organizational goals efficiently.

Statement 2 is false. Financial planning is not solely focused on marketing and sales strategies. While financial planning may encompass aspects related to marketing and sales budgeting, its scope is much broader, covering all financial aspects of a business, including budgeting for operations, investments, expansion, risk management, and more.

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.

Statement 1 is incorrect. The selling concept primarily focuses on short-term sales and transactions rather than building customer loyalty and long-term relationships. It often involves aggressive sales tactics to close deals but may not prioritize long-term relationships.

Statement 2 is false. The marketing concept does not solely focus on achieving short-term sales goals. It emphasizes understanding customer needs and creating value for customers, aiming for long-term relationships and customer satisfaction.

Therefore, statement 1 is correct, and statement 2 is false.

Correct Answer: Rs 1,75,900

Solution : Answer = Rs 1,75,900

Sindhu's Capital A/c

Hence, the correct option is 2.

Correct Answer: Both statements are correct.

Solution : The correct answer is (a) Both statements are correct.

Statement 1 is correct. Sales promotion techniques are designed to stimulate immediate sales and generate consumer interest in the short term through various strategies like discounts, coupons, contests, and limited-time offers.

Statement 2 is correct. Sales promotion techniques do impact consumer purchasing decisions. These promotions often influence consumers to make a purchase by offering incentives, discounts, or attractive deals, affecting their decision-making process.

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (d).Statement 1 is incorrect. 

The marketing concept focuses on building customer relationships and creating value. It assumes that customers are more likely to buy products or services from companies that they perceive as offering value and satisfaction.

Statement 2 is correct. The selling concept emphasizes aggressive promotional activities to drive sales. It assumes that customers are not interested in buying products or services unless they are convinced to do so.