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Question : Statement 1: Sales promotion techniques aim to increase short-term sales and consumer interest.

Statement 2: Sales promotion techniques have an impact on consumer purchasing decisions.

 

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is false.

Team Careers360 15th Jan, 2024

Correct Answer: Both statements are correct.


Solution : The correct answer is (a) Both statements are correct.

Statement 1 is correct. Sales promotion techniques are designed to stimulate immediate sales and generate consumer interest in the short term through various strategies like discounts, coupons, contests, and limited-time offers.

Statement 2 is correct. Sales promotion techniques do impact consumer purchasing decisions. These promotions often influence consumers to make a purchase by offering incentives, discounts, or attractive deals, affecting their decision-making process.

2 Views

Question : Statement 1: The marketing concept does not focuses on building customer relationships and creating value.

Statement 2: Selling concept emphasizes aggressive promotional activities to drive sales.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Team Careers360 13th Jan, 2024

Correct Answer: Statement 1 is correct, and statement 2 is false.


Solution : The correct answer is (d).Statement 1 is incorrect. 

The marketing concept focuses on building customer relationships and creating value. It assumes that customers are more likely to buy products or services from companies that they perceive as offering value and satisfaction.

Statement 2 is correct. The selling concept emphasizes aggressive promotional activities to drive sales. It assumes that customers are not interested in buying products or services unless they are convinced to do so.

1 View

Question : Assertion: Sales promotion techniques aim to boost long-term customer loyalty

Reason: Sales promotion techniques focus solely on short-term sales increases.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 20th Jan, 2024

Correct Answer: Assertion is true, but the reason is false.


Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. Sales promotion techniques do aim to boost customer loyalty, but they also aim to achieve short-term sales increases. While the immediate goal of sales promotions is often to increase sales in the short term, a well-designed sales promotion strategy can also contribute to long-term customer loyalty. For example, promotions can attract new customers who may become loyal in the long run through positive experiences with the brand.

The reason provided is false. Sales promotion techniques are not solely focused on short-term sales increases. While they do often have an immediate impact on sales, they can also be designed and implemented strategically to enhance customer loyalty over the long term.

24 Views

Question : Case Study: XYZ Manufacturing Company

XYZ Manufacturing Company is a well-established firm that produces consumer electronics. They have been facing increased competition and declining sales in recent years. The management is looking for ways to revamp their production processes and regain market share.

One of the characteristics of effective planning that XYZ Manufacturing Company should focus on is:

Option 1: Lack of flexibility
   

Option 2: Ambiguous objectives
   

Option 3: Measurable and specific goals

 

Option 4: Ignoring external opportunities

Team Careers360 17th Jan, 2024

Correct Answer: Measurable and specific goals

 


Solution : The correct answer is (c) Measurable and specific goals

Having measurable and specific goals is crucial for effective planning. Clear objectives provide a basis for making decisions, allocating resources, and evaluating progress. Measurable and specific goals allow the company to track performance and determine whether they are moving in the right direction. This clarity helps in focusing efforts, facilitating communication, and ensuring that everyone in the organization understands what needs to be achieved. 

 

6 Views

Question : Statement 1: Societal marketing concept integrates social responsibility into business strategies.

Statement 2: Selling concept solely focuses on generating short-term sales.

 

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Team Careers360 23rd Jan, 2024

Correct Answer: Both statements are correct.


Solution : The correct answer is (a) Both statements are correct.

Statement 1 is correct. The societal marketing concept does indeed integrate social responsibility into business strategies. It emphasizes not only satisfying customer needs but also considering broader societal concerns and ethical considerations in business decisions.

Statement 2 is correct. The selling concept does primarily focus on generating short-term sales and transactions. It often involves aggressive sales tactics to maximize short-term sales rather than building long-term customer relationships.

Therefore, both statements are correct.

7 Views

Question : Statement 1: Societal marketing concept integrates social responsibility into business strategies.

Statement 2: Selling concept solely focuses on generating short-term sales.

 

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Team Careers360 20th Jan, 2024

Correct Answer: Both statements are correct.


Solution : The correct answer is (a) Both statements are correct.

Statement 1 is correct. The societal marketing concept does indeed integrate social responsibility into business strategies. It emphasizes not only satisfying customer needs but also considering broader societal concerns and ethical considerations in business decisions.

Statement 2 is correct. The selling concept does primarily focus on generating short-term sales and transactions. It often involves aggressive sales tactics to maximize short-term sales rather than building long-term customer relationships.

Therefore, both statements are correct.

4 Views

Question : Which of the following is an example of an appropriation in a government budget?

Option 1: Income tax revenue

 

Option 2: Sales tax revenue

Option 3: Military spending

 

Option 4: Social security benefits

Team Careers360 17th Jan, 2024

Correct Answer: Military spending

 


Solution : The correct answer is (c) Military spending

Military spending is an example of an appropriation because it represents a specific allocation of funds for defense and military-related purposes. It includes the budgetary provisions for maintaining armed forces, acquiring weapons and equipment, supporting military operations, and other defense-related activities.





 

13 Views

Question : Statement 1: Marketing concept focuses on delivering superior value to customers.

Statement 2: Selling concept solely relies on product features to drive sales.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Team Careers360 14th Jan, 2024

Correct Answer: Statement 1 is correct, and statement 2 is false.


Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.

Statement 1 is correct. The marketing concept indeed focuses on delivering superior value to customers. It emphasizes understanding and meeting customer needs and wants by offering products or services that provide value and benefits to the customers.

Statement 2 is false. The selling concept does not solely rely on product features to drive sales. While product features may be a part of the selling approach, the selling concept emphasizes aggressive promotional tactics and sales techniques to maximize short-term sales.

Therefore, statement 1 is correct, and statement 2 is false.

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