Question : Case Study:
FreshFlowers Florists offers a special discount to its regular customers during festive seasons as a token of appreciation for their loyalty. Which sales promotion technique is being used here?
Option 1: Referral Programs
Option 2: Price Bundling
Option 3: Personal Selling
Option 4: Loyalty Programs
Correct Answer: Loyalty Programs
Solution : The correct answer is (d) Loyalty Programs.
A loyalty program rewards regular customers for their continued business and encourages them to make repeat purchases. In this case, providing a special discount to regular customers during festive seasons is a way to appreciate and reward their loyalty, making it a loyalty program. Referral programs, price bundling, and personal selling are different sales promotion techniques with distinct strategies and objectives.
ABC Electronics offers special deals and discounts to its distributors who achieve a certain sales target within a specific period. What sales promotion technique is illustrated here?
Option 1: Price Bundling
Option 2: Trade Allowances
Option 3: Referral Programs
Option 4: Coupons
FreshMart Supermarkets offers discounts, buy-one-get-one-free deals, and loyalty rewards to its customers. Which sales promotion technique is FreshMart using?
Option 1: Advertising
Option 2: Personal Selling
Option 3: Public Relations
Option 4: Sales Promotion
FreshHome Furnishings offers customers the opportunity to participate in a contest and win a complete room makeover. What sales promotion technique is being used here?
Option 1: Rebates
Option 2: Sweepstakes
Option 3: Trade Shows
Option 4: Price Bundling
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