Question : Case Study:
FreshHome Furnishings offers customers the opportunity to participate in a contest and win a complete room makeover. What sales promotion technique is being used here?
Option 1: Rebates
Option 2: Sweepstakes
Option 3: Trade Shows
Option 4: Price Bundling
Correct Answer: Sweepstakes
Solution : The correct answer is (b) Sweepstakes.
A sweepstakes involves a contest where participants have a chance to win prizes through a random drawing. In this case, customers are given the opportunity to participate in a contest for a chance to win a complete room makeover, making it a sweepstakes promotion. Rebates, trade shows, and price bundling are different sales promotion techniques with distinct strategies and incentives.
ABC Sports Gear launches a contest where customers can win exclusive merchandise by participating in social media challenges. What sales promotion technique is being used here?
Option 1: Coupons
Option 3: Free Samples
Option 4: Point-of-Purchase Displays
ABC Electronics offers special deals and discounts to its distributors who achieve a certain sales target within a specific period. What sales promotion technique is illustrated here?
Option 1: Price Bundling
Option 2: Trade Allowances
Option 3: Referral Programs
Option 4: Coupons
FreshFlowers Florists offers a special discount to its regular customers during festive seasons as a token of appreciation for their loyalty. Which sales promotion technique is being used here?
Option 1: Referral Programs
Option 2: Price Bundling
Option 3: Personal Selling
Option 4: Loyalty Programs
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