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Question : Case Study:

FreshHome Furnishings offers customers the opportunity to participate in a contest and win a complete room makeover. What sales promotion technique is being used here?

 

Option 1: Rebates

Option 2: Sweepstakes

Option 3: Trade Shows

Option 4: Price Bundling


Team Careers360 17th Jan, 2024
Answer (1)
Team Careers360 20th Jan, 2024

Correct Answer: Sweepstakes


Solution : The correct answer is (b) Sweepstakes. 

A sweepstakes involves a contest where participants have a chance to win prizes through a random drawing. In this case, customers are given the opportunity to participate in a contest for a chance to win a complete room makeover, making it a sweepstakes promotion. Rebates, trade shows, and price bundling are different sales promotion techniques with distinct strategies and incentives.

 

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