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Marketing Management is a course revolving around various concepts of marketing strategies, practices and new techniques which vary with the demands and needs of the consumers. Marketing management is generally offered as a specialisation within a management programme which may be undergraduate, postgraduate or diploma such as Master of Business Administration (MBA), M.Com, B.Com, Post Graduate Diploma in Management (PGDM) . Students can also understand the role of marketing in other areas of an organization such as production, sales & distribution, operations through a course in Marketing Management

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