Question : Which of the following is NOT a positioning strategy?

Option 1: Differentiation

Option 2: Cost leadership

Option 3: Niche marketing

Option 4: Product diversification

Question : Market targeting involves:

Option 1: Developing a marketing mix strategy

Option 2: Positioning the product in the market

Option 3: Identifying potential customers

Option 4: Analyzing market competition

Question : Market targeting involves:

Option 1: Developing a marketing mix strategy

Option 2: Positioning the product in the market

Option 3: Identifying potential customers

Option 4: Analyzing market competition

Question : Which of the following is an example of product modification as a marketing mix strategy?

Option 1: Changing the pricing strategy

Option 2: Expanding distribution channels

Option 3: Adding new product features

Option 4: Increasing promotional activities

Question : Which of the following is an example of product modification as a marketing mix strategy?

Option 1: Changing the pricing strategy

Option 2: Expanding distribution channels

Option 3: Adding new product features

Option 4: Increasing promotional activities