Question : Market targeting involves:
Option 1: Developing a marketing mix strategy
Option 2: Positioning the product in the market
Option 3: Identifying potential customers
Option 4: Analyzing market competition
Correct Answer: Identifying potential customers
Solution : The correct answer is (c) Identifying potential customers.
Market targeting involves the process of identifying potential customers or target market segments that a company wants to focus its marketing efforts on. It involves evaluating different market segments and selecting the specific segments that align with the company's marketing objectives and offer the best opportunities for success. By identifying potential customers, companies can then tailor their marketing strategies, messages, and offerings to effectively reach and serve those specific target market segments.
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