2 Courses and Certifications

List of Online Courses and Certifications

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Customer Experience Innovation

Offered by

Medill School of Journalism, Media, Integrated Marketing Communications, Evanston via GetSmarter
Certificate

Customer Experience Innovation

According to a Gartner report, 75% of organizations can demonstrate that customer happiness enhances value proposition and promotes sales growth. Customer Experience Innovation online course is intended to broaden the awareness of what motivates customer engagements, allowing students to investigate why these connections are critical in today's corporate environment and explain how they may be changed through evolutionary success.

In the 6 weeks course, students will get the chance to apply the 5C’s methodology of Northwestern Medill (Context, Content, Calibration, Collaboration and Conversion) under the supervision of professional instructors. The Customer Experience Innovation training assists candidates in developing meaningful and tailored interactions at each stage of the customer experience.

The Customer Experience Innovation syllabus delves into marketing technology (MarTech) and explains how to use it in conjunction with analytics to acquire, keep, and develop customer relationships more effectively and efficiently. After completing this course, applicants will be able to connect a MarTech approach with their organization's strategic management and produce quantifiable business growth using a toolset of customer experience (CX).

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6 Weeks
1,74,528
Skills Covered:
Customer service Risk Management
Product Marketing Research Consumer Behavior and Analytics

Offered by

Medill School of Journalism, Media, Integrated Marketing Communications, Evanston via GetSmarter
Certificate

Product Marketing: Research, Consumer Behavior and Analytics

As the corporate landscape changes, building a customer-centric company becomes increasingly vital for achieving success. The Product Marketing: Research, Consumer Behavior and Analytics online course help in the development of abilities required to comprehend consumer expectations in order to improve organisational decision-making. A Gartner report says that, by 2022, 85% of sales and marketing executives want their company's marketing choices to be based on data analytics of the market.

Companies require individuals with research and analytical abilities to transform the insights gained from the accessible massive amounts of consumer data into operations. Product Marketing: Research, Consumer Behavior and Analytics training teach how to evaluate customer purchasing behaviours and uncover the underlying reasons that impact a brand's interaction with them.

The course teaches students how to utilize exploratory, predictive and descriptive analytics to discover, engage and target consumers in order to build more tailored product and service offers. The Product Marketing: Research, Consumer Behavior and Analytics syllabus covers the skills and strategies needed to extract useful information from market research reports and create a strong marketing strategy that will drive organisational success.

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6 Weeks
1,58,131
Skills Covered:
Strategic Mindset Knowledge of Google analytics

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