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Analysis for Strategic Marketing Decisions

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Analysis for Strategic Marketing Decisions

The Analysis for Strategic Marketing Decisions online course is developed for the students to gain an understanding of the analytical skills required for planning and execution of marketing strategies for improved marketing management. This online program is provided by the Indian Institute of Management Ranchi for individuals who are interested in learning about strategic marketing techniques.

The course curriculum engages the learners with the theoretical and practical aspects of strategic marketing, framing, and implementation of segment-based position strategy. The candidates of this course are made to learn through a simulated dynamic environment by reflection and experience. The course seeks to develop the skills for strategic formulation, and enhance the execution techniques, and transform them into functional programs and ventures. The program director for this program is Prof. Mayank Jyotsna Soni. 

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Skills Covered:
Marketing skills Business Management Analytical skills Digital marketing skills Decision making skills

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