Online Marketing Management Courses & Certifications

The Performance Marketing Bootcamp - Google Ads certification course is an 8-week intensive online programme designed to equip beginners with the essential skills and knowledge in performance marketing using Google Ads. The course is led by industry experts and offers more than 40 hours of live learning sessions. The course also includes case study discussions, and personalized feedback to ensure a comprehensive understanding of Google Ads.

In Performance Marketing Bootcamp - Google Ads certification by upGrad, participants will learn about paid advertising, ad auctions, campaign setup, budgeting, and effective ad writing. The curriculum also covers keyword research, ad extensions, and conversion tracking. Furthermore, participants will explore the Google Display Network and YouTube video campaigns.

This Performance Marketing Bootcamp - Google Ads training is ideal for individuals interested in pursuing a career in digital marketing or performance marketing. Upon completion, learners will receive a recognized completion certificate and gain access to upGrad's extensive alumni community, enhancing their networking opportunities in the industry.

Over the years, marketing strategies and techniques have evolved drastically. In today’s date, marketing has revolutionised the way you sell and market your products and services. Get Swayam's Certified Course in Introduction to Marketing Essentials to grasp essential industry knowledge.

The Introduction to Marketing Essentials training programme by Swayam is a core subject course on a postgraduate level. This management studies training is spread over six weeks. The course covers all the fundamental topics and their application in practical job experiences. The marketing expertise you attain from this course will set you apart from your competitors.

The online Introduction to Marketing Essentials programme will take you through a basic overview of marketing. Students will learn about segmentation, targeting, differentiation, positioning, and pricing strategies in marketing. The training is an excellent opportunity to strengthen your base in the field of marketing. Dr Ashis Mishra teaches this tutor-led course. He is part of Indian Institute of Management Bangalore (IIM-B) as a faculty member in the Marketing Area.

Swayam’s Quantitative Marketing Research course helps learners answer crucial questions related to marketing with the help of data. Marketing research is important for marketing managers, and this course allows candidates to study the design, interpretation, and implementation of quantitative market research projects.

Quantitative Marketing Research training has a comprehensive curriculum spread over six weeks, where the students are introduced to the idea of willingness-to-pay and value, and the use of auctions to estimate the same. The course discusses conjoint analysis, where the concept of value is a function of different attributes. 

Furthermore, the Quantitative Marketing Research online course covers cluster analysis which discusses market segmentation based on various value propositions desired by different customers. Learners will also get to discuss ethical issues pertaining to marketing research to go beyond technical aspects and enter real-life scenarios. Prithwiraj Mukherjee, from IIM B, who is an expert in marketing management and marketing research, is your training instructor. You will receive English video lectures for learning.

The Account-Based Marketing course by ISB is an executive programme offered through the online mode of learning. It helps candidates align sales and marketing functions to drive target acquisitions. The ABM model is seen to secure multi-fold growth in contract values and marketing investments for enterprises. 

Spread across five weeks of learning, ISB’s Account-Based Marketing course takes you through an interactive and first-hand experience of ABM tools. Other learning methods such as live examples, case studies, simulations, and projects are also employed to facilitate understanding in this vast subject of ABM study. Candidates are granted a certificate of completion issued by the Executive Education Centre of ISB- a leading B-School.

ISB’s Account-Based Marketing programme is taught by Professors DVR Seshadri and Piyush Kumar. Prof. DVR Seshadri is a Clinical full-time professor of Marketing and the Director of the Centre for Business Markets at ISB. Prof. Piyush Kumar is an Associate Professor of Marketing at the Terry College of Business and is the President of Statistics Inc.

The Quantitative Marketing Research online course is an introductory level program that can be attended by all the users who think that this course will benefit them. The syllabus includes- the concept of value, auctions, marketing research process, and cluster analysis are covered in depth by the tutors from IIMBx in this Quantitative Marketing Research certification. Assignments and activities will make the students learn thoroughly.

The certificate which is given at the end of the Quantitative Marketing Research training consists of the logo of the Indian Institute of Management Bangalore and the signature of the instructor from the same institution. The edX provides a verified certificate to all the candidates who belong to the verified track. 

This certificate given is also shareable by the participants to their portfolio or resume. It can highlight your profiles on various platforms like LinkedIn. The participants will also receive concessions and discounts on the Quantitative Marketing Research certification fees by applying for coupons, scholarships, and financial assistance.

There are two pathways in which enrolling in this course of edX is possible. One is the verified track, and the other is the audit track. During the audit mode, the candidates shall have limited time access to the course, but access becomes unlimited during the verified track.

Conversations with clients and stakeholders both inside and outside of a business can be initiated with the help of content strategy, which offers thought leadership. Conversations allow individuals to construct narratives that promote knowledge and use mental images while also being a natural approach for people to think about complex subjects. Content Strategy for Professionals: Engaging Audiences certification course is created by Northwestern University and is taught by John Lavine - Founder, Professor, Director, & Media Management Center, Candy Lee - Professor, and Randy Hlavac  - CEO of Marketing Synergy, Inc which is delivered by Coursera.

Content Strategy for Professionals: Engaging Audiences online course is intended for practitioners at all organizational levels who wish to effectively apply their significant, strategic tales and information while utilizing tried-and-true tools and approaches to improve an audience's experiences and interests. Content Strategy for Professionals: Engaging Audiences online classes involve 6 hours of learning resources that cover subjects including brand management, content marketing, user experience, persona, media engagement, content strategies, and more.

The Professional Certificate in Branding and Pricing in Global Tourism and Hospitality in India Live Course is a 100% online course that discusses the strategies of branding and pricing in the global tourism and hospitality sector. The advanced level course will discuss various factors involved in shaping pricing strategy.

After completing the Professional Certificate in Branding and Pricing in Global Tourism and Hospitality in India Online Course, all learners will receive a UK continuous professional development (CPD) certificate. The course has a comparatively low fee structure and can be completed within 2 weeks.

The Professional Certificate in Improving International Marketing Communications in India Training is a 100% online programme that discusses learners with the core concepts of designing marketing communications campaigns for the international market. The advanced level course will cover different methods and promotional strategies to ensure effective communication.

After completing the course in the online mode, all learners will be receiving a Professional Certificate in Improving International Marketing Communications in India by the Metropolitan School of Business and Management UK. The certificate course is available at feasible rates and can be availed through the online platform.

The ‘Professional Certificate in Marketing Communication for International Consumers in India’ online course is offered for the students to develop their expertise with the techniques and styles used in marketing communication involving international consumers. This professional certificate course is provided by the Metropolitan School of Business and Management and will take a period of two weeks to complete the course.

This marketing communication course enables students to manage communications for transactions in an international context thereby building business management techniques. The advanced-level program helps the candidates understand the behavioral aspect of the consumers for effective marketing management. This short online course is a self-paced program wherein the students can learn on their own after registration through the recorded lectures and other online resources. The ‘Professional Certificate in Marketing Communication for International Consumers in India’ online training ensures a course certificate for the candidates after completion of the course study. 

The ‘Professional Certificate in International Market Entry Strategy in India’ course is a study about the nuances and details of marketing concepts such as market penetration which includes distribution and partnering. This short online training is provided by the Metropolitan School of Business and Management UK and will take two weeks to complete the program. This advanced-level certification course enables students to gain skills and knowledge of marketing strategies with affordable fees. 

The course curriculum consists of concepts and theories summed up in the lectures recorded for unlimited access for the candidates of the program during the course study. This international marketing course is a certified independent course conforming to the guidelines of Continous Professional Development (CPD). This independent learning program ensures students with experiential learning of the theoretical concepts and practical knowledge of the techniques associated with international market entry. The ‘Professional Certificate in International Market Entry Strategy in India’ training program issues a course certificate after completion of the study.

The “Professional Certificate in International Market Research in India” is a two-week short-term course meant for budding professionals in the field of market research offered by the Metropolitan School of Business and Management or MSBM that makes the British educational programmes accessible to the students and professionals around the globe at a cheap cost. 

The “Professional Certificate in International Market Research in India professional course” enables the participants to gather expertise in carrying out international market research. Additionally,  the “Professional Certificate in International Market Research in India Syllabus” introduces the candidates to various aspects of the international market research such as preparing a well-made questionnaire, methods of sampling, features of international research, etc. 

The “Professional Certificate in International Market Research in India classes” provides guidance on factors to consider at the time of choosing the tools for the data collection and formulating a sampling plan for international research. 

The “Certificate in Cultural Perspective in International Marketing in India”  is an online certificate course designed and administered by the Metropolitan School of Business and Management or MSBM, the private educational venture which functions as a channel to bring the outstanding British academic programmes to the learners and professional around the globe at a cheap cost.

The “Certificate in Cultural Perspective in International Marketing in India Classes“ facilitates the learners to enhance their skills in identifying the motivational factors of consumers in the different geographical areas and planning measures for expanding business aims to more consumers. 

  The “Certificate in Cultural Perspective in International Marketing in India Syllabus” helps the candidates to make a broader awareness of basic factors of cultural forms and cultural impact on the decision-making process in the business sector.

Professional Certificate in Buyer Behavior and Target Marketing in India course is designed by the Metropolitan School of Business & Management or MSBM, U.K. Professional Certificate in Buyer Behavior and Target Marketing in India online course a self-paced, short stretch course in which candidates could easily access to study through pre-recorded lectures.

Professional Certificate in Buyer Behavior and Target Marketing in India syllabus is designed to help students understand important components in consumer profiling and segmentation so that they can be targeted with personalised offers. The learner will be able to recognise the various characteristics that define a group of consumers.

The online Professional Certificate in Buyer Behavior and Target Marketing in India training includes advanced-level content to help you progress in your career by enhancing your knowledge and understanding of healthcare policy.

The Professional Certificate in Key Issues in International Marketing in India is by the Institute of Metropolitan School of Business and Management UK. The course is curated to provide professional development and is 100% online. The minimum devotion time for the students is just 3 hours so anyone who is working in an organisation may easily opt for the course.

The Professional Certificate in Key Issues in International Marketing in India training will be highlighting certain key issues that actually act as challenges for today’s marketers which will help the learners to be prepared mentally to plan, and then overcome the challenges smartly. This professional course is independently certified based on the standards of CPD which is Continuous Professional Development, and even assures one certificate of achievement after the course gets completed.

The Professional Certificate in Marketing for International Consumer in India Training Course is a 100% online course that explores the vital aspects of marketing strategies apt for international customers. The course can be opted for at comparatively low fees and have no strict entry requirements.

After completing the course online and fulfilling all steps, learners will be rewarded with a Professional Certificate in Marketing for International Consumer in India by the Metropolitan School of Business and Management UK. The 2-week long course offers unlimited access to pre-recorded lectures.

The B2B Marketing (Online) certification is an exclusive development of the Indian Institute of Management, Ahmedabad. The nature of B2B transactions is very complicated, so managers have to possess an understanding, learning, and adaptation, for fighting off the challenges that are faced by businesses today. So managers need to learn everything that they require to combat the above situations.

B2B Marketing (Online) certification syllabus encompasses several topics like understanding organisational needs, leveraging marketing channels segmenting and targeting markets, and targeting sales performance, focusing on efficiency and effectiveness, and more.

B2B Marketing (Online) training is a Manager centric approach that offers marketing concepts, tools, and techniques for resolving business problems. Also, the participants can have a look at the contemporary marketing issues in business like downturns, social network management, and also addressing change. The certificate can be achieved by those candidates who have completed attending a minimum of 80% of the sessions held virtually.

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Marketing Certification Courses

Many companies are shifting their attention to digital marketing to cut costs and increase their reach due to the deadly coronavirus pandemic. Marketing in the Digital World programme by IIT Kharagpur will help you survive in the digital world by utilising the correct tools and technologies available in the market. 

With the help of this course, you can create a robust online presence and make more connections. 

Besides, Marketing in the Digital World course explores the marketing of products and services using digital technologies, to build sustainable customer interactions and promote businesses. Several small businesses and entrepreneurs can use this advanced form of marketing to increase their visibility. 

This course highlights digital marketing as a smart sales and marketing strategy for accelerating growth and revenue.

Vinod Gupta School of Management, along with IIT Kharagpur, offers a Marketing in the Digital World course aimed at professionals, MSMEs, and budding entrepreneurs. 

The online programme will help them build digital resilience by teaching them how to adopt new marketing concepts and tools seamlessly. Take this course to learn and implement appropriate marketing strategies for your company.

The Marketing Tools for Digital Media and Platforms (Online) Certification Course is a specialized course that discusses the modern tools used for digital media platforms and social media marketing campaigns. The live online programme is suitable for young entrepreneurs who wish to excel in the field of digital marketing.

The Marketing Tools for Digital Media and Platforms (Online) Training Course is designed and developed by the expert faculty of the Indian Institute of Management Ahmedabad. The course will be delivered primarily through case studies along with exercises, presentations, data analysis, and interpretation.

After completing the 5 day long course through expert pedagogical tools, all learners will be rewarded with a Marketing Tools for Digital Media and Platforms (Online) Certification by IIMA.

The Online Research for Marketing Decisions is a 3 days programme which is launched by the Indian Institute of Shillong via their online learning platform. The 3 days of this course covers topics on the behaviour of consumers, the process for carrying out marketing decisions based on online research, and finally about making a strategy related to the online consumers.

The process of digital transformation is ongoing and helps businesses understand the threats and opportunities for people taking important marketing decisions. Hence the Online Research for Marketing Decisions training will update, train, and ultimately make the students upskilled for researching online to make informed business decisions. The director of this particular programme is the faculty professor Raj Dash of IIM Shillong who has taken the charge of provisioning learnings to the interested participants.

The Neuroscience in Marketing Training Course is a 3-day long programme that focuses on the applications of consumer neuroscience in marketing. The certificate course designed for professionals aims to cover topics including the advanced scope and limitations of neuroscience methods employed in marketing.

Through the Neuroscience in Marketing Certification Course, learners will be introduced to various neuromarketing tools and their implications in the marketing sphere. The course is designed and delivered by the experts at the Indian Institute of Management Ahmedabad.

After completion of the Neuroscience in Marketing Live Course, learners will receive a certificate of completion. The course will be delivered through expert lectures, interactive discussions, case studies and simulation games.

The course on ‘Marketing your business online is offered by the Indian Institute of Management Shillong as a part of the Management Development Programme which trains the attendees on the effective online marketing strategies and problems and challenges faced in marketing. This short-term online course is scheduled for two days. 

The Marketing your business Online certification programme deals with the ideas and concepts that instruct executives and professionals to streamline their marketing tactics and ideologies in the right space and direction in order to establish their business online. It is about the focused study of the problems encountered by the sales and marketing executives in the industry. It teaches the professionals the best ways possible to control the restricted amounts of resources available for marketing. 

The course of instruction is regarding the chance and availability for marketing online and the critical outlook of the same. It helps one develop the communication techniques necessary for selling the content, product, or service. The course ensures a detailed analysis of the tools and strategies used to frame the online marketing ideals that constitute business management. 

The Essentials of Marketing Strategy certification course is structured around the concept of ‘Market Orientation’. The programme aims to help you devise a methodical technique to make marketing decisions. You will explore how marketing orientation is essential for customer satisfaction, firm value, long-term sustainability, innovation, employee satisfaction, and customer loyalty.

The Essentials of Marketing Strategy online programme is developed by the Indian Institute of Management (IIM), Bangalore. It involves three days of virtual training, where classes will take place live on the Zoom platform. The course follows a hands-on approach and encourages active participation via exercises, presentations, case discussions, and breakouts.

During the Essentials of Marketing Strategy online course by IIM Bangalore, you will also work on a live problem/project to enhance learning. You will explore various concepts such as brand value, competitive advantage, changes in customer buying behaviour due to COVID-19, and more. Upon completion, you will also get a certification of participation.  

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Executive Program in Marketing Strategy
Competitive Marketing Strategy (Live Online Programme)

The Neuromarketing For Practitioners online course is a study about the concepts of marketing and the scope of neuroscience techniques for sales and marketing. This online program is provided by the Indian Institute of Management Ranchi for the practitioners to formulate marketing strategies for improved marketing management.

The program is conducted for two days and the program coordinators are Prof. Tanusree Dutta & Prof. Soumya Sarkar. The students of this course on neuromarketing are engaged with theoretical and practical learning methodologies to use the techniques of brain waves and patterns to understand customer behaviour and preference for sales and marketing management. The class discussions, case studies, and interactive exercises with the course instructors will provide experiential learning of the concepts and principles of marketing. 

Due to the development of marketing in the business industry, people can be attracted and turned into permanent clients. The marketing strategy used by professional managers is highly skilled and cannot be doubted because of their qualifications. The mission of any business can be achieved instantly when supreme marketing strategies are used by professional managers. 

The right audience is targeted by the marketing strategy which improves the sales of the business and improves its reputation in the market.

The inbound marketing professional certification by Vskills has gained a lot of popularity among the people who are planning on establishing a career in the marketing field of the business. Various elements play a major role in creating a marketing strategy. With the help of this course, every element is given enough attention to make it clear to the professionals. This opens a lot of doors for professional candidates in different companies and markets.

The inbound activity is a significant component for a business to run efficiently. Candidates who have the zeal to find places associated with marketing as their plans can take advantage of this course. The improvement in their resume due to this course can positively affect their reputation.

The Certified Services Marketing Manager course Vskills imparts skills and knowledge to all its participants in various areas like Market research, MIS, Market Segmentation, Pricing, Customer protection law, Marketing Management, CRM, Service strategy, International marketing service failure, and recovery. This course provides knowledge to the candidate on various jobs that are available in the market and improves the job opportunity by upgrading the candidate’s skills and potential.

This course covers several traditional concepts in Marketing like external marketing, internal marketing, and International marketing. 

This course describes various case studies in banking, hospital, tourism, transport, and educational services. It also speaks about various acts like the Consumer protection act and the RTI act. This course is for professionals and graduates who are striving to excel in the marketing field. It also suits the need of the already employed workers who are looking for further progression in their careers. This certification provides career opportunities for its candidate in India and the Overseas market.

Master the fundamental concepts and strategies of marketing management with the Vskills Certified Marketing Manager course. Students will learn how to develop marketing plans, capture marketing insights, and assess the opportunities in the market. The training curriculum with 13 modules is structured to enable candidates to manage and oversee the marketing functions of an organisation.

The Certified Marketing Manager training by Vskills is a comprehensive marketing 101 suitable for entrepreneurs, business owners, and B2B and B2C marketers. As a marketing manager, you will find high-income employment in marketing agencies and the marketing departments of banks, MNCs, private and public organisations. Leading companies, including Titan, Cipla Ltd, Zuari Cement, Adecco India, Kirloskar, and more, regularly hire marketing managers.

The course is in tune with the latest developments in the industry and extensively covers e-commerce marketing practices and customer targeting in the digital age. To assist candidates with the Certified Marketing Manager exam, Vskills offers mock tests, free sample papers, and supplementary learning content. Students also get a hard copy of the subject matter.