Advertising
Question : Case Study:
ABC Clothing uses various advertising channels, such as television, social media, and print media, to promote its latest fashion collection. Which advantage of advertising is highlighted here?
Option 1: Direct Sales Conversion
Option 2: Short-Term Sales Boost
Option 3: Enhanced Brand Recall
Option 4: Cost Minimization
Correct Answer: Enhanced Brand Recall
Solution : The correct answer is (c) Enhanced Brand Recall.
ABC Clothing uses various advertising channels like television, social media, and print media to promote its latest fashion collection. By utilizing these channels, ABC Clothing aims to enhance brand recall, making sure that consumers remember
Question : Case Study 18:
A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?
Option 1: District Consumer Disputes Redressal Forum
Option 2: State Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: National Consumer Disputes Redressal Commission
Correct Answer: National Consumer Disputes Redressal Commission
Solution : The correct answer is (d) National Consumer Disputes Redressal Commission
In the case where a consumer has purchased a laptop and found that the technical specifications were misrepresented in the advertisement, the consumer can typically approach the National Consumer Disputes Redressal
Question : Case Study 36:
A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?
Option 1: Consumer Protection Council
Option 2: National Consumer Disputes Redressal Commission
Option 4: District Consumer Disputes Redressal Forum
Correct Answer: District Consumer Disputes Redressal Forum
Solution : The correct answer is (d) District Consumer Disputes Redressal Forum
The District Consumer Disputes Redressal Forum in India is responsible for addressing consumer complaints and disputes related to the purchase of goods and services, including cases of deceptive or misleading practices.
Question : Assertion: Marketing is the process of creating, distributing, promoting, and pricing goods and services.
Reason: Marketing only involves advertising and promotion.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true, stating that marketing
Question : Statement 1: Promotion includes advertising, personal selling, and sales promotion.
Statement 2: Promotion does not influence consumer awareness and purchase decisions.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. Promotion in marketing indeed encompasses various activities such as advertising, personal selling, and sales promotion, among others, aimed at
FreshTech Electronics releases an ad showcasing its new smartphone, highlighting its advanced features and design. Some customers, however, feel that the ad lacks innovation and is repetitive. What objection to advertising is presented here?
Option 1: Lack of Appeal
Option 2: Lack of Credibility
Option 3: Lack of Creativity
Option 4: Exaggeration and Deception
Correct Answer: Lack of Creativity
Solution : The correct answer is (c) Lack of Creativity.
Customers expressing that the ad lacks innovation and is repetitive are raising concerns about the creativity of the advertisement. Creativity is a key aspect of advertising that involves presenting information in a fresh, unique, and
Question : Statement 1: Selling concept focuses on building long-term customer loyalty through value creation.
Statement 2: Marketing concept solely relies on aggressive advertising for sales.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Both statements are incorrect.
Solution : The correct answer is (c) Both statements are incorrect.
Statement 1 is incorrect. The selling concept primarily focuses on short-term sales and transactions rather than building long-term customer loyalty. It often involves aggressive sales tactics to close deals.
Statement 2 is false.
Question : Case Study 14:
In this case of deceptive practice by a local dealer, the District Consumer Disputes Redressal Forum would typically be the appropriate authority to take action against the dealer. These forums are
Question : Certain websites are specifically designed to provide information about both job seekers and job opening. Which external source of recruitment is highlighted in the given statement?
Option 1: Placement agencies and management consultants
Option 2: Labour contractors
Option 3: Advertising on television
Option 4: Web publishing
Correct Answer: Web publishing
Solution : Certain websites are specifically designed to provide information about both job seekers and job opening.
Hence, option D is correct.
Question : Which of the following is an example of a marketing channel?
Option 1: Product design
Option 2: Pricing strategy
Option 3: Advertising campaign
Option 4: Distribution network
Correct Answer: Distribution network
Solution : The correct answer is (d) Distribution network.
A marketing channel refers to the path or route through which products or services move from the producer to the end consumer. It involves the various intermediaries, entities, and activities involved in the distribution and delivery of
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