Question : Case Study 23:

A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?

Option 1: File a complaint with the District Consumer Disputes Redressal Forum.

Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.

Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.

Option 4: Give up on the cashback offer, as it might be a fraudulent promise.

Question : These agencies compile biodata of number of candidates and recommend suitable names to the employers on demand. Which external source of recruitment is highlighted in the given statement?
 

Option 1: Placement agencies and management consultants
 

Option 2: Labour contractors
 

Option 3: Advertising on television
 

Option 4: Web publishing

Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.

Statement 2: Production concept solely relies on aggressive advertising to drive sales.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.

Statement 2: Production concept solely relies on aggressive advertising to drive sales.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Question : Case Study 40:

A consumer purchased a new mobile phone, but the retailer provided a used and damaged one instead. The consumer approached the retailer for a replacement, but they refused to cooperate. What action can the consumer take in this situation?

Option 1: File a complaint with the local police against the retailer.

Option 2: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.

Option 3: Contact the Consumer Protection Council for assistance.

Option 4: Contact the Advertising Standards Council of India (ASCI) for assistance.

Question : The contractors keep themselves in touch with the labour and can provide required number of unskilled workers at short notice. Which external source of recruitment is highlighted in the given statement?
 

Option 1: Placement agencies and management consultants
 

Option 2: Labour contractors
 

Option 3: Advertising on television
 

Option 4: Web publishing

Question : Case Study 14:

A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?

Option 1: Consumer Protection Council

Option 2: National Consumer Disputes Redressal Commission

Option 3: Advertising Standards Council of India (ASCI)

Option 4: District Consumer Disputes Redressal Forum

Question : Case Study:

XYZ Clothing's advertisement claims that their fabric is "indestructible." Some customers find this statement hard to believe and consider it an exaggeration. What objection to advertising is evident here?

Option 1: Lack of Creativity

Option 2: Overexposure

Option 3: Exaggeration and Deception

Option 4: Lack of Credibility

Question : Assertion: Marketing is the process of creating, distributing, promoting, and pricing goods and services.

Reason: Marketing only involves advertising and promotion.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : Case Study 18:

A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?

Option 1: District Consumer Disputes Redressal Forum

Option 2: State Consumer Disputes Redressal Commission

Option 3: Advertising Standards Council of India (ASCI)

Option 4: National Consumer Disputes Redressal Commission