Advertising
Question : Certain websites are specifically designed to provide information about both job seekers and job opening. Which external source of recruitment is highlighted in the given statement?
Option 1: Placement agencies and management consultants
Option 2: Labour contractors
Option 3: Advertising on television
Option 4: Web publishing
Correct Answer: Web publishing
Solution : Certain websites are specifically designed to provide information about both job seekers and job opening.
Hence, option D is correct.
Question : Which of the following is an example of a marketing channel?
Option 1: Product design
Option 2: Pricing strategy
Option 3: Advertising campaign
Option 4: Distribution network
Correct Answer: Distribution network
Solution : The correct answer is (d) Distribution network.
A marketing channel refers to the path or route through which products or services move from the producer to the end consumer. It involves the various intermediaries, entities, and activities involved in the distribution and delivery of
Question : Case Study 23:
A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?
Option 1: File a complaint with the District Consumer Disputes Redressal Forum.
Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Give up on the cashback offer, as it might be a fraudulent promise.
Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.
In this case, where the seller promised a cashback offer but did not credit it as promised, the consumer can typically
Question : These agencies compile biodata of number of candidates and recommend suitable names to the employers on demand. Which external source of recruitment is highlighted in the given statement?
Correct Answer: Placement agencies and management consultants
Solution : Under this method services of placement agenesis and management consultants are used to Undertake total functions of recruiting and selecting personal on behalf of various organisation.
Hence, option A is correct.
Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.
Statement 2: Production concept solely relies on aggressive advertising to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does indeed focus on creating and delivering superior customer value. It emphasizes understanding and meeting customer
Question : Case Study 40:
A consumer purchased a new mobile phone, but the retailer provided a used and damaged one instead. The consumer approached the retailer for a replacement, but they refused to cooperate. What action can the consumer take in this situation?
Option 1: File a complaint with the local police against the retailer.
Option 2: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
Option 3: Contact the Consumer Protection Council for assistance.
Option 4: Contact the Advertising Standards Council of India (ASCI) for assistance.
Correct Answer: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
Solution : The correct answer is (b) Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
The District Consumer Disputes Redressal Forum in India is responsible for addressing consumer complaints and disputes related
Question : The contractors keep themselves in touch with the labour and can provide required number of unskilled workers at short notice. Which external source of recruitment is highlighted in the given statement?
Correct Answer: Labour contractors
Solution : Under this method intermediaries is known as agents or label contractors are used for hiring unskilled and semi skilled workers.The contractors keep themselves in touch with the labour and can provide required number of unskilled workers at short notice.
Hence, option B is correct.
Question : Case Study 14:
A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?
Option 1: Consumer Protection Council
Option 2: National Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: District Consumer Disputes Redressal Forum
Correct Answer: District Consumer Disputes Redressal Forum
Solution : The correct answer is (d) District Consumer Disputes Redressal Forum
In this case of deceptive practice by a local dealer, the District Consumer Disputes Redressal Forum would typically be the appropriate authority to take action against the dealer. These forums are
Question : Case Study:
XYZ Clothing's advertisement claims that their fabric is "indestructible." Some customers find this statement hard to believe and consider it an exaggeration. What objection to advertising is evident here?
Option 1: Lack of Creativity
Option 2: Overexposure
Option 3: Exaggeration and Deception
Option 4: Lack of Credibility
Correct Answer: Exaggeration and Deception
Solution : The correct answer is (c) Exaggeration and Deception.
XYZ Clothing's claim that their fabric is "indestructible" is likely viewed by some customers as an exaggeration or potential deception. Exaggerated claims in advertising can raise concerns about the credibility and truthfulness of the product's
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