Advertising
Question : Which of the following is an example of a marketing channel?
Option 1: Product design
Option 2: Pricing strategy
Option 3: Advertising campaign
Option 4: Distribution network
Correct Answer: Distribution network
Solution : The correct answer is (d) Distribution network.
A marketing channel refers to the path or route through which products or services move from the producer to the end consumer. It involves the various intermediaries, entities, and activities involved in the distribution and delivery of products or services to the target market.
Among the options provided, a distribution network is an example of a marketing channel. It encompasses the infrastructure, logistics, and entities involved in the movement of products or services from the manufacturer or producer to the end consumer. A distribution network can include wholesalers, retailers, distributors, warehouses, transportation systems, and other intermediaries that facilitate the physical flow of goods.
Question : Case Study 23:
A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?
Option 1: File a complaint with the District Consumer Disputes Redressal Forum.
Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Give up on the cashback offer, as it might be a fraudulent promise.
Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.
In this case, where the seller promised a cashback offer but did not credit it as promised, the consumer can typically file a complaint with the District Consumer Disputes Redressal Forum. These forums handle consumer complaints and disputes, and they can help resolve the issue and ensure the consumer's rights are protected in such cases. It's essential to seek resolution through the appropriate consumer forum rather than giving up on a legitimate claim.
Question : These agencies compile biodata of number of candidates and recommend suitable names to the employers on demand. Which external source of recruitment is highlighted in the given statement?
Option 1: Placement agencies and management consultants
Option 2: Labour contractors
Option 3: Advertising on television
Option 4: Web publishing
Correct Answer: Placement agencies and management consultants
Solution : Under this method services of placement agenesis and management consultants are used to Undertake total functions of recruiting and selecting personal on behalf of various organisation.
Hence, option A is correct.
Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.
Statement 2: Production concept solely relies on aggressive advertising to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does indeed focus on creating and delivering superior customer value. It emphasizes understanding and meeting customer needs effectively to provide value to customers and achieve long-term customer satisfaction and loyalty.
Statement 2 is false. The production concept does not solely rely on aggressive advertising to drive sales. The production concept focuses on efficient and cost-effective production processes to mass-produce standardized products.
Therefore, statement 1 is correct, and statement 2 is false.
Question : Case Study 40:
A consumer purchased a new mobile phone, but the retailer provided a used and damaged one instead. The consumer approached the retailer for a replacement, but they refused to cooperate. What action can the consumer take in this situation?
Option 1: File a complaint with the local police against the retailer.
Option 2: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
Option 3: Contact the Consumer Protection Council for assistance.
Option 4: Contact the Advertising Standards Council of India (ASCI) for assistance.
Correct Answer: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
Solution : The correct answer is (b) Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
The District Consumer Disputes Redressal Forum in India is responsible for addressing consumer complaints and disputes related to the purchase of goods and services. They can help the consumer seek redress and potentially rule in their favor, ensuring that the retailer follows consumer protection laws. This is the most suitable course of action for resolving disputes related to a purchase, such as receiving a used and damaged product instead of a new one.
Question : The contractors keep themselves in touch with the labour and can provide required number of unskilled workers at short notice. Which external source of recruitment is highlighted in the given statement?
Correct Answer: Labour contractors
Solution : Under this method intermediaries is known as agents or label contractors are used for hiring unskilled and semi skilled workers.The contractors keep themselves in touch with the labour and can provide required number of unskilled workers at short notice.
Hence, option B is correct.
Question : Case Study 14:
A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?
Option 1: Consumer Protection Council
Option 2: National Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: District Consumer Disputes Redressal Forum
Correct Answer: District Consumer Disputes Redressal Forum
Solution : The correct answer is (d) District Consumer Disputes Redressal Forum
In this case of deceptive practice by a local dealer, the District Consumer Disputes Redressal Forum would typically be the appropriate authority to take action against the dealer. These forums are established at the district level in India and handle consumer complaints and disputes related to deceptive trade practices and violations of consumer rights. The consumer can file a complaint with the District Consumer Disputes Redressal Forum to seek redress and resolution in such cases.
Question : Case Study:
XYZ Clothing's advertisement claims that their fabric is "indestructible." Some customers find this statement hard to believe and consider it an exaggeration. What objection to advertising is evident here?
Option 1: Lack of Creativity
Option 2: Overexposure
Option 3: Exaggeration and Deception
Option 4: Lack of Credibility
Correct Answer: Exaggeration and Deception
Solution : The correct answer is (c) Exaggeration and Deception.
XYZ Clothing's claim that their fabric is "indestructible" is likely viewed by some customers as an exaggeration or potential deception. Exaggerated claims in advertising can raise concerns about the credibility and truthfulness of the product's features or benefits. If customers find it hard to believe that the fabric is truly "indestructible," it suggests a skepticism about the accuracy and truthfulness of the advertisement, which falls under the objection of exaggeration and potential deception.
Question : Assertion: Marketing is the process of creating, distributing, promoting, and pricing goods and services.
Reason: Marketing only involves advertising and promotion.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true, stating that marketing involves creating, distributing, promoting, and pricing goods and services. Marketing is indeed a multifaceted process that includes these aspects and more.
The reason, however, is not the correct explanation of the assertion. The reason incorrectly simplifies marketing to only advertising and promotion. While advertising and promotion are components of marketing, marketing involves a broader range of activities beyond just advertising, including product development, market research, pricing strategies, distribution channels, customer analysis, branding, and more.
The Question containing Inaapropriate or Abusive Words
Question lacks the basic details making it difficult to answer
Topic Tagged to the Question are not relevant to Question
Question drives traffic to external sites for promotional or commercial purposes
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