Advertising
Question : Case Study 33:
A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?
Option 1: District Consumer Disputes Redressal Forum
Option 2: State Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: National Consumer Disputes Redressal Commission
Correct Answer: Advertising Standards Council of India (ASCI)
Solution : The correct answer is (c) Advertising Standards Council of India (ASCI)
The Advertising Standards Council of India (ASCI) is a self-regulatory body that oversees advertising in India. It has a code of conduct that advertisers are expected to follow, and
Question : Which of the following statement is correct? Statement 1: Creating productive differentiation is the function of labelling Statement 2: Branding makes the advertising of the product easy.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Statement 1 is false and statement 2 is true.
Solution : The first function of branding is creating differentiation in similar products of different companies. Creating product differentiation is the function of branding. Branding makes the advertising of the product easy. A sales manager can give general information
Question : They specialised in middle level and top level executive placements. Which external source of recruitment is highlighted in the given statement?
Option 1: Placement agencies and management consultants
Option 2: Labour contractors
Option 3: Advertising on television
Option 4: Web publishing
Correct Answer: Placement agencies and management consultants
Solution : Under this method services of placement agenesis and management consultants are used to undertake total functions of recruiting and selecting personal on behalf of various organisation.They specialised in middle level and top level executive placements.
Hence, option A is correct.
Question : Assertion: Marketing is the process of creating, distributing, promoting, and pricing goods and services.
Reason: Marketing only involves advertising and promotion.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true, stating that marketing
Question : Which of the following is an example of a market research method?
Option 1: Product pricing
Option 2: Sales forecasting
Option 3: Customer surveys
Option 4: Advertising campaign development
Correct Answer: Customer surveys
Solution : The correct answer is (c) Customer surveys.
Customer surveys are an example of a market research method. Market research involves collecting and analyzing data to gain insights into markets, customers, competitors, and other relevant factors that impact business decision-making. It helps companies understand customer
Question : Guerrilla marketing is an unconventional form of promotion that:
Option 1: Focuses on celebrity endorsements
Option 2: Relies on traditional advertising channels
Option 3: Utilizes low-cost and high-impact tactics
Option 4: Targets a broad and diverse audience
Correct Answer: Utilizes low-cost and high-impact tactics
Solution : The correct answer is (c) Utilizes low-cost and high-impact tactics.
Guerrilla marketing is an unconventional form of promotion that involves using innovative and often low-cost marketing tactics to achieve maximum impact and engagement. It is characterized by its creativity, surprise elements,
Question : Assertion: Marketing management aims to create and maintain profitable customer relationships.
Reason: Marketing management is exclusively focused on advertising and promotion.
Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
The assertion is true. Marketing management does aim
Question : Case Study 26:
A consumer purchased a set of expensive speakers from a well-known store. After a few days, the speakers stopped functioning. The consumer contacted the store for a replacement, but they refused, stating that electronic items are non-returnable. What action can the consumer take in this situation?
Option 1: File a complaint with the National Consumer Disputes Redressal Commission.
Option 2: Lodge a complaint with the District Consumer Disputes Redressal Forum.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Accept the store's policy and give up on any hope of a replacement.
Correct Answer: Lodge a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (b) Lodge a complaint with the District Consumer Disputes Redressal Forum.
In this situation, where the consumer purchased a set of expensive speakers that stopped functioning shortly after purchase and the store
Question : They help the organisation to recruit technical professional and managerial personnel. Which external source of recruitment is highlighted in the given statement?
Solution : Under this method services of placement agenesis and management consultants are used to undertake total functions of recruiting and selecting personal on behalf of various organisation. They help the organisations to recruit technical professional and managerial personnel.
Hence, option A is
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