Advertising
Question : They specialised in middle level and top level executive placements. Which external source of recruitment is highlighted in the given statement?
Option 1: Placement agencies and management consultants
Option 2: Labour contractors
Option 3: Advertising on television
Option 4: Web publishing
Correct Answer: Placement agencies and management consultants
Solution : Under this method services of placement agenesis and management consultants are used to undertake total functions of recruiting and selecting personal on behalf of various organisation.They specialised in middle level and top level executive placements.
Hence, option A is correct.
Question : Assertion: Marketing is the process of creating, distributing, promoting, and pricing goods and services.
Reason: Marketing only involves advertising and promotion.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true, stating that marketing
Question : Which of the following is an example of a market research method?
Option 1: Product pricing
Option 2: Sales forecasting
Option 3: Customer surveys
Option 4: Advertising campaign development
Correct Answer: Customer surveys
Solution : The correct answer is (c) Customer surveys.
Customer surveys are an example of a market research method. Market research involves collecting and analyzing data to gain insights into markets, customers, competitors, and other relevant factors that impact business decision-making. It helps companies understand customer
Question : Guerrilla marketing is an unconventional form of promotion that:
Option 1: Focuses on celebrity endorsements
Option 2: Relies on traditional advertising channels
Option 3: Utilizes low-cost and high-impact tactics
Option 4: Targets a broad and diverse audience
Correct Answer: Utilizes low-cost and high-impact tactics
Solution : The correct answer is (c) Utilizes low-cost and high-impact tactics.
Guerrilla marketing is an unconventional form of promotion that involves using innovative and often low-cost marketing tactics to achieve maximum impact and engagement. It is characterized by its creativity, surprise elements,
Question : Assertion: Marketing management aims to create and maintain profitable customer relationships.
Reason: Marketing management is exclusively focused on advertising and promotion.
Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
The assertion is true. Marketing management does aim
Question : Case Study 26:
A consumer purchased a set of expensive speakers from a well-known store. After a few days, the speakers stopped functioning. The consumer contacted the store for a replacement, but they refused, stating that electronic items are non-returnable. What action can the consumer take in this situation?
Option 1: File a complaint with the National Consumer Disputes Redressal Commission.
Option 2: Lodge a complaint with the District Consumer Disputes Redressal Forum.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Accept the store's policy and give up on any hope of a replacement.
Correct Answer: Lodge a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (b) Lodge a complaint with the District Consumer Disputes Redressal Forum.
In this situation, where the consumer purchased a set of expensive speakers that stopped functioning shortly after purchase and the store
Question : They help the organisation to recruit technical professional and managerial personnel. Which external source of recruitment is highlighted in the given statement?
Solution : Under this method services of placement agenesis and management consultants are used to undertake total functions of recruiting and selecting personal on behalf of various organisation. They help the organisations to recruit technical professional and managerial personnel.
Hence, option A is
Dear Aspirant,
BBA in Branding and Advertising is different from BBA in Marketing. Branding and Advertising is one of the many fields that come under Marketing. If you opt for BBA in Branding and Advertising, you would be studying a specialisation under Marketing and your studies will be restricted to
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