Electronics
Question : Case Study:
ABC Electronics sponsors a local charity event and gets its logo featured on promotional materials. Which form of sales promotion is demonstrated here?
Option 1: Trade Shows
Option 2: Event Marketing
Option 3: Samples
Option 4: Loyalty Programs
Correct Answer: Event Marketing
Solution : The correct answer is (b) Event Marketing.
By sponsoring a local charity event and having its logo featured on promotional materials, ABC Electronics is engaging in event marketing. Event marketing involves promoting a brand or product through participation or sponsorship of events, which can
ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. What pricing strategy does this case exemplify?
Option 1: Psychological Pricing
Option 2: Penetration Pricing
Option 3: Skimming Pricing
Option 4: Cost-Plus Pricing
Correct Answer: Cost-Plus Pricing
Solution : The correct answer is (d) Cost-Plus Pricing.
ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. Cost-Plus Pricing involves calculating the total cost to produce a product or service and then adding a markup (a certain percentage or amount)
ABC Electronics is known for creating products that cater to customers' evolving needs and preferences. They constantly analyze market trends and implement innovative marketing strategies. Which marketing concept does ABC Electronics adhere to?
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Marketing Concept
Option 4: Societal Marketing Concept
Correct Answer: Marketing Concept
Solution : The correct answer is (c) Marketing Concept
The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the
Question : Case Study: XYZ Manufacturing Company
XYZ Manufacturing Company is a well-established firm that produces consumer electronics. They have been facing increased competition and declining sales in recent years. The management is looking for ways to revamp their production processes and regain market share.
What is the first step XYZ Manufacturing Company should take in the planning process to improve their production processes?
Option 1: Setting objectives and goals
Option 2: Identifying potential risks
Option 3: Allocating resources
Option 4: Evaluating alternatives
Correct Answer: Setting objectives and goals
Solution : The correct answer is (a) Setting objectives and goals
Setting objectives and goals is typically the initial phase in the planning process. This step involves clearly defining what the company aims to achieve and outlining the desired outcomes. By establishing specific objectives,
Question : Case Study 3:
A customer purchased a television from a reputed electronics store. Within a few days of purchase, the television developed a major defect. The customer wants to approach the consumer court to seek compensation. Can he directly approach the National Consumer Disputes Redressal Commission?
Option 1: Yes, he can directly approach the National Commission in such cases.
Option 2: No, he must first approach the District Forum for cases involving products.
Option 3: Yes, he can approach the National Commission only if the defect is not repairable.
Option 4: No, the National Commission can only handle cases involving services.
Correct Answer: No, he must first approach the District Forum for cases involving products.
Solution : The correct answer is (b) No, he must first approach the District Forum for cases involving products.
In cases involving the purchase of a product like a television, the consumer should first approach the
FreshTech Electronics releases an ad showcasing its new smartphone, highlighting its advanced features and design. Some customers, however, feel that the ad lacks innovation and is repetitive. What objection to advertising is presented here?
Option 1: Lack of Appeal
Option 2: Lack of Credibility
Option 3: Lack of Creativity
Option 4: Exaggeration and Deception
Correct Answer: Lack of Creativity
Solution : The correct answer is (c) Lack of Creativity.
Customers expressing that the ad lacks innovation and is repetitive are raising concerns about the creativity of the advertisement. Creativity is a key aspect of advertising that involves presenting information in a fresh, unique, and
Question : Directions: Read the given statements and conclusions carefully. Assuming that the information given in the statements is true, even if it appears to be at variance with commonly known facts, decide which of the given conclusions logically follow(s) from the statements. Statement I: All mobiles are electronics. Statement II: All laptops are electronics. Conclusion I: Some mobiles are laptops. Conclusion II: All mobiles are laptops.
Option 1: Either conclusion I or II follows
Option 2: Only conclusion II follows
Option 3: Neither conclusion I nor II follows
Option 4: Only conclusion I follows
Correct Answer: Neither conclusion I nor II follows
Solution : The possible Venn diagram, according to the given statements is as follows –
Let's analyze the conclusions – Conclusion (I): Some mobiles are laptops – From the Venn diagram, it is evident that there is no definite relation between mobiles
ABC Electronics offers special deals and discounts to its distributors who achieve a certain sales target within a specific period. What sales promotion technique is illustrated here?
Option 1: Price Bundling
Option 2: Trade Allowances
Option 3: Referral Programs
Option 4: Coupons
Correct Answer: Trade Allowances
Solution : The correct answer is (b) Trade Allowances.
Trade allowances involve offering discounts or special deals to distributors or retailers based on achieving specific sales targets within a given period. In this case, ABC Electronics is providing special deals and discounts to its distributors who
XYZ Electronics invests in building a strong brand for their products, leading to increased customer loyalty and higher perceived value. Which advantage of branding is demonstrated in this case?
Option 1: Increased Production Efficiency
Option 2: Enhanced Consumer Trust
Option 3: Lower Product Costs
Option 4: Reduced Marketing Expenses
Correct Answer: Enhanced Consumer Trust
Solution : The correct answer is (b) Enhanced Consumer Trust.
By investing in building a strong brand for their products, XYZ Electronics has created a positive image and reputation in the minds of consumers. This leads to enhanced consumer trust, as consumers are more likely
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