Correct Answer: Allocating resources
   

Solution : The correct answer is ( b). Allocating resources

Once the goals are established, XYZ Manufacturing Company needs to allocate resources such as finances, manpower, technology, and time to support the initiatives outlined in the plan. Proper resource allocation is crucial for implementing the strategies and ensuring the successful introduction of the smart home appliances.

In summary, while all the options mentioned are important aspects of the planning process, allocating resources is the immediate and practical step that follows setting objectives and goals. It ensures that the necessary means are available to implement the plan effectively.

Correct Answer: Maharashtra

Solution : The correct answer is Maharashtra.

The Electronics Manufacturing Clusters will be developed in the Ranjangaon area of Maharashtra. The cost of the project is Rs 500 crores. It is expected to generate thousands of jobs in the coming years and will attract an investment of over Rs 2000 crores.

Correct Answer: Lack of Creativity

Solution : The correct answer is (c) Lack of Creativity.

Customers expressing that the ad lacks innovation and is repetitive are raising concerns about the creativity of the advertisement. Creativity is a key aspect of advertising that involves presenting information in a fresh, unique, and engaging way. If customers find the ad to be repetitive or lacking in creativity, it implies that the advertisement might not be effectively capturing their attention or providing new and exciting perspectives about the product. This objection emphasizes the need for creativity to make advertisements more appealing and interesting to the target audience.

Correct Answer: Vision and goals of the organization
 

Solution : The correct answer is (b) Vision and goals of the organization.

Supervisors are responsible for guiding and overseeing the work of their team to ensure that it aligns with the broader vision and goals of the organization. This involves setting clear expectations, communicating organizational objectives, and ensuring that employees' efforts contribute to the achievement of those objectives. The supervisor's primary responsibility is to align and integrate employees' activities with the organization's vision and objectives.

Correct Answer: Event Marketing

Solution : The correct answer is (b) Event Marketing. 

By sponsoring a local charity event and having its logo featured on promotional materials, ABC Electronics is engaging in event marketing. Event marketing involves promoting a brand or product through participation or sponsorship of events, which can enhance brand visibility, create positive associations, and connect with the target audience present at the event. Trade shows, samples, and loyalty programs are different forms of sales promotion with distinct strategies and goals.

Correct Answer: Enhanced Consumer Trust

Solution : The correct answer is (b) Enhanced Consumer Trust. 

By investing in building a strong brand for their products, XYZ Electronics has created a positive image and reputation in the minds of consumers. This leads to enhanced consumer trust, as consumers are more likely to trust and be loyal to a brand they recognize and perceive as valuable. A strong brand also signifies consistent quality and reliability, further contributing to consumer trust and loyalty. Increased production efficiency, lower product costs, and reduced marketing expenses are potential benefits of effective branding but are not explicitly demonstrated in this case.

Correct Answer: Vision and goals

Solution : The correct answer is (c) Vision and goals.

The directing process involves guiding and leading employees to work in a way that aligns with the organization's overall vision, goals, and objectives. This ensures that employees understand the organization's purpose and are focused on contributing to its success in a coordinated manner.

Correct Answer: Trade Allowances

Solution : The correct answer is (b) Trade Allowances. 

Trade allowances involve offering discounts or special deals to distributors or retailers based on achieving specific sales targets within a given period. In this case, ABC Electronics is providing special deals and discounts to its distributors who meet a particular sales target, which aligns with the concept of trade allowances. Price bundling, referral programs, and coupons are distinct sales promotion techniques with different incentives and strategies.

Correct Answer: Enhanced Customer Relationships

Solution : The correct answer is (c) Enhanced Customer Relationships. 

Advertising can help in establishing a connection with the customers by showcasing the innovative gadgets and technology of XYZ Electronics. By creating awareness and fostering positive perceptions through advertising, XYZ Electronics can enhance its relationship with customers. Effective advertising can build trust, credibility, and engagement with the audience, ultimately leading to stronger and more positive customer relationships.

Correct Answer: Decisions should be based on data and scientific analysis.

Solution : The correct answer is (b) Decisions should be based on data and scientific analysis.

Decisions should be based on data and scientific analysis, This statement directly aligns with the principle of "Science, not the rule of thumb," which advocates for decisions grounded in data, analysis, and scientific methods rather than arbitrary or subjective approaches.

In summary, the principle of "Science, not the rule of thumb" suggests that decisions within ABC Electronics should be made based on data and scientific analysis, promoting a logical and evidence-based approach to decision-making.