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Question : Case Study:

ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. What pricing strategy does this case exemplify?

 

Option 1: Psychological Pricing

Option 2: Penetration Pricing

Option 3: Skimming Pricing

Option 4: Cost-Plus Pricing

Team Careers360 15th Jan, 2024

Correct Answer: Cost-Plus Pricing


Solution : The correct answer is (d) Cost-Plus Pricing. 

ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. Cost-Plus Pricing involves calculating the total cost to produce a product or service and then adding a markup (a certain percentage or amount)

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Question : Case Study:

ABC Electronics focuses on developing strong relationships with its customers. Their sales representatives maintain contact with customers even after a sale to ensure their satisfaction. Which feature of personal selling is highlighted here?

 

Option 1: Limited Interactivity

Option 2: Mass Communication

Option 3: Impersonal Communication

Option 4: Relationship Building

Team Careers360 16th Jan, 2024

Correct Answer: Relationship Building


Solution : The correct answer is (d) Relationship Building.

Relationship Building in personal selling involves the effort to establish and nurture strong, ongoing relationships with customers. In this scenario, ABC Electronics' sales representatives maintain contact with customers even after a sale to ensure their satisfaction, emphasizing

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Question : Case Study: XYZ Electronics Pvt. Ltd.

XYZ Electronics Pvt. Ltd. is a growing company specializing in the manufacturing of electronic gadgets. The management believes in effective directing to ensure smooth operations. Consider the following scenario to answer the questions.

Question: 

What qualities should a supervisor possess at XYZ Electronics?

 

Option 1: Micromanagement and authoritarian behavior
 

Option 2: Lack of communication skills
 

Option 3: Patience and effective communication skills

 

Option 4: Indifference toward employee concerns

Team Careers360 17th Jan, 2024

Correct Answer: Patience and effective communication skills

 


Solution : The correct answer is (c) Patience and effective communication skills.

Patience is crucial for understanding and empathizing with employees, especially in challenging situations. Effective communication skills are essential for conveying expectations, providing feedback, and addressing concerns in a clear and respectful

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Question : Case Study:

ABC Electronics is known for creating products that cater to customers' evolving needs and preferences. They constantly analyze market trends and implement innovative marketing strategies. Which marketing concept does ABC Electronics adhere to?

Option 1: Production Concept

Option 2: Selling Concept

Option 3: Marketing Concept

Option 4: Societal Marketing Concept

Team Careers360 19th Jan, 2024

Correct Answer: Marketing Concept


Solution : The correct answer is  (c) Marketing Concept

The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the

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Question : Case Study:

ABC Electronics focuses on developing strong relationships with its customers. Their sales representatives maintain contact with customers even after a sale to ensure their satisfaction. Which feature of personal selling is highlighted here?

 

Option 1: Limited Interactivity

Option 2: Mass Communication

Option 3: Impersonal Communication

Option 4: Relationship Building

Team Careers360 18th Jan, 2024

Correct Answer: Relationship Building


Solution : The correct answer is (d) Relationship Building.

Relationship Building in personal selling involves the effort to establish and nurture strong, ongoing relationships with customers. In this scenario, ABC Electronics' sales representatives maintain contact with customers even after a sale to ensure their satisfaction, emphasizing

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