Marketing Management
Question : Which institution is responsible for the promotion and development of agricultural marketing cooperatives in India?
Option 1: Small Farmers Agribusiness Consortium (SFAC)
Option 2: National Cooperative Development Corporation (NCDC)
Option 3: National Bank for Agriculture and Rural Development (NABARD)
Option 4: National Horticulture Board (NHB)
Correct Answer: National Cooperative Development Corporation (NCDC)
Solution : The correct answer is (b) National Cooperative Development Corporation (NCDC).
The National Cooperative Development Corporation (NCDC) is responsible for the promotion and development of agricultural marketing cooperatives in India. It provides financial assistance and support to various cooperatives, including agricultural marketing cooperatives, to enhance their capabilities and promote their growth.
NCDC offers financial resources, technical assistance, training, and other support services to cooperatives involved in agricultural marketing activities. It aims to strengthen the cooperative movement in India and contribute to the overall development of the agricultural sector.
Question : Which function of marketing is highlighted in the given statement? Statement: It is an important feature of the product as labels provide detailed information about the product its contents method of use,etc
Option 1: Gathering and analysing market information
Option 2: Product designing and development
Option 3: Packaging and labelling
Option 4: Branding
Correct Answer: Packaging and labelling
Solution : Packaging refers to designing and developing the package for the products. Labelling refers to designing and developing the label to be put on the package. Labelling is an important feature of a blood has labels provide detail information of the product its contents method of use etc.
Hence, option C is correct.
Question : Case Study:
XYZ Automobiles focuses on understanding customer needs and preferences to design their marketing strategies. They aim to deliver superior value to their customers. Which feature of marketing does XYZ Automobiles emphasize?
Option 1: Cost Minimization
Option 2: Production Efficiency
Option 3: Mass Marketing
Option 4: Customer Satisfaction
Correct Answer: Customer Satisfaction
Solution : The correct answer is (d) Customer Satisfaction
By focusing on understanding customer needs and preferences and aiming to deliver superior value, XYZ Automobiles is placing a strong emphasis on ensuring that their customers are satisfied. This approach is customer-centric and aligns with the goal of providing products and services that meet or exceed customer expectations, ultimately leading to high levels of customer satisfaction. Cost minimization, production efficiency, and mass marketing may also be important considerations, but in this scenario, customer satisfaction is the highlighted feature.
Question : Assertion: Marketing management focuses on delivering customer value and satisfaction.
Reason: Marketing management is solely about increasing sales volume.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Marketing management does indeed focus on delivering customer value and satisfaction. It involves understanding customer needs and preferences, developing products or services that meet those needs, and delivering value to customers to satisfy them and build long-term relationships.
The reason is not the correct explanation. The reason incorrectly states that marketing management is solely about increasing sales volume. While increasing sales volume is a goal of marketing management, it's not the sole focus. The primary focus is on understanding and meeting customer needs and delivering value, which naturally leads to increased sales volume through customer satisfaction and loyalty.
In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion.
Question : Assertion: The societal marketing concept is solely focused on maximizing shareholder wealth.
Reason: The societal marketing concept integrates social responsibility into the company's business strategy.
The assertion is true. The societal marketing concept is not solely focused on maximizing shareholder wealth. It goes beyond profit-making and includes considerations for societal well-being and social responsibility.
The reason is true. The societal marketing concept does indeed integrate social responsibility into the company's business strategy. It emphasizes the importance of considering the broader societal interests and responsibilities alongside the organization's objectives.
In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion. The societal marketing concept is about balancing both societal welfare and organizational goals, not exclusively focusing on maximizing shareholder wealth.
Question : Assertion: Marketing management aims to create and maintain profitable customer relationships.
Reason: Marketing management is exclusively focused on advertising and promotion.
Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
The assertion is true. Marketing management does aim to create and maintain profitable customer relationships. It involves various activities like market research, product development, pricing strategies, distribution, advertising, promotion, and more, all with the goal of building and sustaining relationships with customers to drive profitability.
The reason is not the correct explanation. The reason incorrectly states that marketing management is exclusively focused on advertising and promotion. While advertising and promotion are important components of marketing management, they are not the exclusive focus. Marketing management involves a broader spectrum of activities beyond advertising and promotion to create and maintain customer relationships.
In summary, both the assertion and reason are true, but the reason does not correctly explain the assertion.
A company believes that consumers are more likely to buy products that are widely available and affordable. They aim to achieve high production efficiency and wide distribution. This philosophy aligns with the:
Option 1: Societal Marketing Concept
Option 2: Product Concept
Option 3: Marketing Concept
Option 4: Production Concept
Correct Answer: Production Concept
Solution : The correct answer is (d) Production Concept.
The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.
Question : Assertion: Marketing management is the application of various marketing techniques and principles.
Reason: Marketing management is solely concerned with production processes.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. Marketing management involves the application of various marketing techniques and principles. It encompasses planning, organizing, implementing, and controlling marketing activities to meet organizational goals.
The reason is false. Marketing management is not solely concerned with production processes. It involves a wide range of activities related to marketing strategy, market research, product development, pricing, promotion, distribution, and customer relationship management. Production processes are a part of operations management, which is distinct from marketing management.
In summary, the assertion is true, but the reason provided is false as it inaccurately represents the scope and focus of marketing management.
Question : It reduces the need for inspection testing and evaluation of the product. Which function of marketing is highlighted in the given statement?
Option 1: Marketing planning
Option 2: Customer support services
Option 4: Standardization and grading
Correct Answer: Standardization and grading
Solution : Standardization provides the assurance about quality,price and packaging of the product and reduces the need for inspection,testing and evaluation.
Hence, option D is correct.
The Question containing Inaapropriate or Abusive Words
Question lacks the basic details making it difficult to answer
Topic Tagged to the Question are not relevant to Question
Question drives traffic to external sites for promotional or commercial purposes
The Question is not relevant to User
Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile