Marketing Management
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Two academic years are required for the MBA in Sales & Marketing programme, which prepares students for entry-level roles in the field. Product and service sales and marketing are the main topics of the MBA in Marketing and Sales course. The MBA in Sales and Marketing is a
Question : Case Study 2: Leadership Qualities at ABC Corporation
ABC Corporation believes in effective leadership to ensure its success in a competitive market. Consider the following scenario to answer the questions.
Question :
What role does the leadership function play in directing at ABC Corporation?
Option 1: Allocating resources
Option 2: Monitoring financial targets
Option 3: Guiding employees toward objectives
Option 4: Implementing marketing strategies
Correct Answer: Guiding employees toward objectives
Solution : The correct answer is (c) Guiding employees toward objectives.
Leadership, as a function of management, involves providing guidance, direction, and support to employees to help them understand and work towards achieving organizational objectives and goals. The leader at ABC Corporation is responsible
Question : As the marketing manager of Z.ltd focuses on quick sales to hit the objective, the manufacturing manager of Z.ltd advises the salesperson to go slowly when selling the product. Which principle of management is being violated here?
Option 1: Unity of command
Option 2: Unity of direction
Option 3: Order
Option 4: Authority and responsibility
Correct Answer: Unity of command
Solution : According to the principal is the subordinate should receive orders and be accountable to one and only one superior. If a subordinate receives orders from more than one superior he will find it extremely difficult to decide as to whom he has to
Question : Case Study:
A company is dedicated to delivering value to customers while also considering the well-being of society. They prioritize environmental sustainability and ethical business practices. This philosophy aligns with the:
Option 1: Selling Concept
Option 2: Societal Marketing Concept
Option 3: Product Concept
Option 4: Marketing Concept
Correct Answer: Societal Marketing Concept
Solution : The correct answer is (b) Societal Marketing Concept.
The Societal Marketing Concept is a marketing philosophy that extends the principles of the Marketing Concept to include a focus on the long-term well-being of both customers and society as a whole. It emphasizes delivering
A company is focused on delivering superior customer value and building strong customer relationships. They aim to understand and meet customer needs effectively. This philosophy aligns with the:
Option 2: Production Concept
Option 3: Marketing Concept
Option 4: Product Concept
Correct Answer: Marketing Concept
Solution : The correct answer is (c) Marketing Concept.
The Marketing Concept is a customer-centric approach that centers on understanding and fulfilling customer needs and wants effectively. It involves delivering superior value to customers to achieve customer satisfaction and build strong, long-term customer relationships. The ultimate
Question : Delhi-based Zamato Ltd. produces electronics products. It deals in both laptops and mobile phones in addition to products like books, musical instruments, videotapes, etc. The business was organised functionally, with separate divisions for production, marketing, and finance. The products were being looked after by all the functional heads, while occasionally their tasks crossed over. Conflicts between departments and issues with cooperation resulted from this. Ramesh, the CEO of the company, chose to categorise laptops and mobile phones under "consumer electronics" and books, musical instruments, and videotapes under "Media" to facilitate specialisation. Ramesh has completed a step in the process of one of the managerial function while doing this. Identify the step.
Option 1: Identifying and dividing the work
Option 2: Departmentalisation
Option 3: Assignment of duties to job positions
Option 4: Estabilisation reporting relationships
Correct Answer: Departmentalisation
Solution : Departmentalization: Departmentalisation means a grouping of activities similar in nature a department. Hence, the correct option is 2.
Question : Which function of marketing is highlighted in the given statement? Statement: Today companies are using interactive sites on the Internet to gather customer views and opinions before taking important business decisions.
Option 1: Gathering and analysing market information
Option 2: Product designing and development
Option 3: Packaging and labelling
Option 4: Branding
Correct Answer: Gathering and analysing market information
Solution : One of the important functions of marketer is to collect and analyse market information. With the growth of the computers a new trend as emerged in the collection of market information. More and more companies are using interactive sides on the
Question : Which function of marketing is highlighted in the given statement? Statement: The need for it rises because there is a time gap between production and consumption of goods.
Option 1: Physical distribution
Option 3: Transportation
Option 4: Storage or warehousing
Correct Answer: Storage or warehousing
Solution : The need for storage and warehousing rises because there is a time gap between production and consumption of goods.This time gap maybe either due to irregular demand or due to irregular supply. The function of storage is performed by different agencies a chese
Question : Modern computerised accounting system is based on the concept of database which is implemented using -
Option 1: Management Information System
Option 2: Database Management System
Option 3: Marketing Information System
Option 4: Accounting Information System
Correct Answer: Database Management System
Solution : The idea of a database is the foundation of contemporary computerised accounting systems. A database management system, which is defined by a collection of computer programmes (or software) that properly manage and organise data and give access to the stored data to application
XYZ Automobiles focuses on understanding customer needs and preferences to design their marketing strategies. They aim to deliver superior value to their customers. Which feature of marketing does XYZ Automobiles emphasize?
Option 1: Cost Minimization
Option 2: Production Efficiency
Option 3: Mass Marketing
Option 4: Customer Satisfaction
Correct Answer: Customer Satisfaction
Solution : The correct answer is (d) Customer Satisfaction
By focusing on understanding customer needs and preferences and aiming to deliver superior value, XYZ Automobiles is placing a strong emphasis on ensuring that their customers are satisfied. This approach is customer-centric and aligns with the goal
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