Marketing Management
Question : Case Study:
A company is dedicated to delivering value to customers while also considering the well-being of society. They prioritize environmental sustainability and ethical business practices. This philosophy aligns with the:
Option 1: Selling Concept
Option 2: Societal Marketing Concept
Option 3: Product Concept
Option 4: Marketing Concept
Correct Answer: Societal Marketing Concept
Solution : The correct answer is (b) Societal Marketing Concept.
The Societal Marketing Concept is a marketing philosophy that extends the principles of the Marketing Concept to include a focus on the long-term well-being of both customers and society as a whole. It emphasizes delivering value to customers while also addressing broader social and environmental concerns. This approach aims to balance the company's objectives with the well-being of the community and environment, seeking to create a positive impact through marketing activities, which aligns with the company's commitment to environmental sustainability and ethical business practices.
A company is focused on delivering superior customer value and building strong customer relationships. They aim to understand and meet customer needs effectively. This philosophy aligns with the:
Option 2: Production Concept
Option 3: Marketing Concept
Option 4: Product Concept
Correct Answer: Marketing Concept
Solution : The correct answer is (c) Marketing Concept.
The Marketing Concept is a customer-centric approach that centers on understanding and fulfilling customer needs and wants effectively. It involves delivering superior value to customers to achieve customer satisfaction and build strong, long-term customer relationships. The ultimate goal is to meet customer needs and achieve business objectives by creating value and satisfying customers through a customer-oriented approach. This philosophy emphasizes understanding customers and delivering value to them as the key to success.
Question : Delhi-based Zamato Ltd. produces electronics products. It deals in both laptops and mobile phones in addition to products like books, musical instruments, videotapes, etc. The business was organised functionally, with separate divisions for production, marketing, and finance. The products were being looked after by all the functional heads, while occasionally their tasks crossed over. Conflicts between departments and issues with cooperation resulted from this. Ramesh, the CEO of the company, chose to categorise laptops and mobile phones under "consumer electronics" and books, musical instruments, and videotapes under "Media" to facilitate specialisation. Ramesh has completed a step in the process of one of the managerial function while doing this. Identify the step.
Option 1: Identifying and dividing the work
Option 2: Departmentalisation
Option 3: Assignment of duties to job positions
Option 4: Estabilisation reporting relationships
Correct Answer: Departmentalisation
Solution : Departmentalization: Departmentalisation means a grouping of activities similar in nature a department. Hence, the correct option is 2.
Question : Which function of marketing is highlighted in the given statement? Statement: Today companies are using interactive sites on the Internet to gather customer views and opinions before taking important business decisions.
Option 1: Gathering and analysing market information
Option 2: Product designing and development
Option 3: Packaging and labelling
Option 4: Branding
Correct Answer: Gathering and analysing market information
Solution : One of the important functions of marketer is to collect and analyse market information. With the growth of the computers a new trend as emerged in the collection of market information. More and more companies are using interactive sides on the Internet to gather customer views and opinions before taking important business decisions.
Hence, option A is correct.
Question : Which function of marketing is highlighted in the given statement? Statement: The need for it rises because there is a time gap between production and consumption of goods.
Option 1: Physical distribution
Option 3: Transportation
Option 4: Storage or warehousing
Correct Answer: Storage or warehousing
Solution : The need for storage and warehousing rises because there is a time gap between production and consumption of goods.This time gap maybe either due to irregular demand or due to irregular supply. The function of storage is performed by different agencies a chese manufacturers, wholesalers and retailers.
Hence, option D is correct.
Question : Modern computerised accounting system is based on the concept of database which is implemented using -
Option 1: Management Information System
Option 2: Database Management System
Option 3: Marketing Information System
Option 4: Accounting Information System
Correct Answer: Database Management System
Solution : The idea of a database is the foundation of contemporary computerised accounting systems. A database management system, which is defined by a collection of computer programmes (or software) that properly manage and organise data and give access to the stored data to application programmes, is used to implement databases.
Hence the Correct answer is option 2.
XYZ Automobiles focuses on understanding customer needs and preferences to design their marketing strategies. They aim to deliver superior value to their customers. Which feature of marketing does XYZ Automobiles emphasize?
Option 1: Cost Minimization
Option 2: Production Efficiency
Option 3: Mass Marketing
Option 4: Customer Satisfaction
Correct Answer: Customer Satisfaction
Solution : The correct answer is (d) Customer Satisfaction
By focusing on understanding customer needs and preferences and aiming to deliver superior value, XYZ Automobiles is placing a strong emphasis on ensuring that their customers are satisfied. This approach is customer-centric and aligns with the goal of providing products and services that meet or exceed customer expectations, ultimately leading to high levels of customer satisfaction. Cost minimization, production efficiency, and mass marketing may also be important considerations, but in this scenario, customer satisfaction is the highlighted feature.
Question : Pune-based Zomato Ltd. is a maker of electronics products. It deals in both laptops and mobile phones in addition to products like books, musical instruments, videotapes, etc. The business was organised functionally, with separate divisions for production, marketing, and finance. The products were being looked after by all the functional heads, while occasionally their tasks crossed over. Conflicts between departments and issues with cooperation resulted from this. Rahul, the CEO of the company, chose to categorise computers and mobile phones under "consumer electronics" and books, musical instruments, videotapes, and other items under "Media" to facilitate specialisation. Rahul has completed a task related to one of the management functions in the process. Determine the action.
Option 1: Identification and division of work
Option 3: Assignment of duties
Option 4: Establishing authority and reporting relationships
Solution : Grouping similar and related jobs into larger units called departments, divisions or sections and placing them under a department head. It facilitates specialization. – The departments are linked together and are interdependent. Hence, the correct option is 2.
Question : Which function of marketing is highlighted in the given statement? Statement: It involves decisions like choice of mode of transportation in other related aspects.
Correct Answer: Transportation
Solution : Transportation fills the place gap by carrying goods from one place of production to the place of consumption. Marking forms analysis its transportation needs of self considering factors like nature of the product, cost, location of the product,etc. Transportation include decisions like choice of mode of transportation and other related aspects.
Hence option C is correct.
Question : Which function of marketing is highlighted in the given statement? Statement: It refers to giving a special name to the product.
Correct Answer: Branding
Solution : Branding refers to giving a special name to the product. Brand name distinguish the product from competitors product and helps in building customers loyalty and promoting sales.
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