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Marketing Management

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10 Views

Question : Which function of marketing is highlighted in the given statement?
Statement: It involves decisions like choice of mode of transportation in other related aspects.

Option 1: Physical distribution 

Option 2: Product designing and development

Option 3: Transportation 

Option 4: Branding

 

Team Careers360 22nd Jan, 2024

Correct Answer: Transportation 


Solution : Transportation fills the place gap by carrying goods from one place of production to the place of consumption. Marking forms analysis its transportation needs of self considering factors like nature of the product, cost, location of the product,etc. Transportation include decisions like choice of mode of transportation and other related aspects.

Hence option C is correct.

17 Views

Question : Which function of marketing is highlighted in the given statement?
Statement: It refers to giving a special name to the product.

Option 1: Gathering and analysing market information

Option 2: Product designing and development

Option 3: Packaging and labelling

Option 4: Branding

 

Team Careers360 17th Jan, 2024

Correct Answer: Branding

 


Solution : Branding refers to giving a special name to the product. Brand name distinguish the product from competitors product and helps in building customers loyalty and promoting sales.

Hence, option D is correct.

15 Views

Question : Case Study: ABC Corporation - Financing Growth Strategies

ABC Corporation, a leading manufacturing company, is looking to finance its growth strategies. The company is exploring various sources of business finance to achieve its expansion goals.

Questions : Business Finance and Expansion

Which financial decision involves choosing the appropriate sources of funds for business activities?

Option 1: Marketing strategy
 

Option 2: Inventory management
  

Option 3: Financial planning

    

Option 4: Human resource allocation

Team Careers360 23rd Jan, 2024

Correct Answer: Financial planning

    


Solution : The correct answer is (c) Financial planning

Financial planning is the process of determining the company's financial goals and objectives and developing strategies to achieve them. It includes decisions related to choosing the right sources of funds to support business activities, manage operational costs, fund expansions, invest in new projects, and achieve sustainable growth. It's about efficiently managing financial resources to align with the company's strategic goals and ensure financial stability and success. Marketing strategy, inventory management, and human resource allocation are important aspects of business operations but are not specifically focused on selecting funding sources.

9 Views

Question : Which organization is responsible for the marketing and export of agricultural products from India?

Option 1: Food Corporation of India (FCI)
  

Option 2: Spices Board of India
   

Option 3: Agricultural and Processed Food Products Export Development Authority (APEDA)

   

Option 4: Indian Council of Agricultural Research (ICAR)

Team Careers360 23rd Jan, 2024

Correct Answer: Agricultural and Processed Food Products Export Development Authority (APEDA)

   


Solution : The correct answer is (c) Agricultural and Processed Food Products Export Development Authority (APEDA).

APEDA is an apex government body under the Ministry of Commerce and Industry, Government of India. It is responsible for the promotion and development of export-oriented agricultural and processed food products. APEDA plays a crucial role in enhancing the competitiveness of Indian agricultural products in the global market.

Some of the key functions of APEDA include:

1. Registration and regulation of exporters of agricultural and processed food products.

2. Promotion and development of export-oriented production and processing of agricultural commodities.

3. Quality control and certification of agricultural products for export.

4. Market research and analysis to identify export potential and opportunities.

5. Facilitating market access and trade promotion for agricultural products.

6. Providing financial assistance and incentives to exporters.

APEDA works closely with various stakeholders, including farmers, growers, processors, exporters, and industry associations, to facilitate the marketing and export of agricultural products from India. It aims to boost the export of agricultural commodities and enhance India's presence in the global market.

12 Views

Question : Which institution is responsible for the promotion and development of agricultural marketing cooperatives in India?

Option 1: Small Farmers Agribusiness Consortium (SFAC)
  

Option 2: National Cooperative Development Corporation (NCDC)
   

Option 3: National Bank for Agriculture and Rural Development (NABARD)

    

Option 4: National Horticulture Board (NHB)

Team Careers360 20th Jan, 2024

Correct Answer: National Cooperative Development Corporation (NCDC)
   


Solution : The correct answer is (b) National Cooperative Development Corporation (NCDC).

The National Cooperative Development Corporation (NCDC) is responsible for the promotion and development of agricultural marketing cooperatives in India. It provides financial assistance and support to various cooperatives, including agricultural marketing cooperatives, to enhance their capabilities and promote their growth.

NCDC offers financial resources, technical assistance, training, and other support services to cooperatives involved in agricultural marketing activities. It aims to strengthen the cooperative movement in India and contribute to the overall development of the agricultural sector.

12 Views

Question : Which function of marketing is highlighted in the given statement?
Statement: It is an important feature of the product as labels provide detailed information about the product its contents method of use,etc
 

Option 1: Gathering and analysing market information
 

Option 2: Product designing and development
 

Option 3: Packaging and labelling
 

Option 4: Branding

Team Careers360 18th Jan, 2024

Correct Answer: Packaging and labelling
 


Solution : Packaging refers to designing and developing the package for the products. Labelling refers to designing and developing the label to be put on the package. Labelling is an important feature of a blood has labels provide detail information of the product its contents method of use etc.

Hence, option C is correct.

15 Views

Question : Case Study:

XYZ Automobiles focuses on understanding customer needs and preferences to design their marketing strategies. They aim to deliver superior value to their customers. Which feature of marketing does XYZ Automobiles emphasize?

 

Option 1: Cost Minimization

 

Option 2: Production Efficiency

Option 3: Mass Marketing

Option 4: Customer Satisfaction

Team Careers360 18th Jan, 2024

Correct Answer: Customer Satisfaction


Solution : The correct answer is  (d) Customer Satisfaction

By focusing on understanding customer needs and preferences and aiming to deliver superior value, XYZ Automobiles is placing a strong emphasis on ensuring that their customers are satisfied. This approach is customer-centric and aligns with the goal of providing products and services that meet or exceed customer expectations, ultimately leading to high levels of customer satisfaction. Cost minimization, production efficiency, and mass marketing may also be important considerations, but in this scenario, customer satisfaction is the highlighted feature.

15 Views

Question : Assertion: Marketing management focuses on delivering customer value and satisfaction.

Reason: Marketing management is solely about increasing sales volume.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 25th Jan, 2024

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.


Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does indeed focus on delivering customer value and satisfaction. It involves understanding customer needs and preferences, developing products or services that meet those needs, and delivering value to customers to satisfy them and build long-term relationships.

The reason is not the correct explanation. The reason incorrectly states that marketing management is solely about increasing sales volume. While increasing sales volume is a goal of marketing management, it's not the sole focus. The primary focus is on understanding and meeting customer needs and delivering value, which naturally leads to increased sales volume through customer satisfaction and loyalty.

In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion.

7 Views

Question : Assertion: The societal marketing concept is solely focused on maximizing shareholder wealth.

Reason: The societal marketing concept integrates social responsibility into the company's business strategy.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 19th Jan, 2024

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.


Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. The societal marketing concept is not solely focused on maximizing shareholder wealth. It goes beyond profit-making and includes considerations for societal well-being and social responsibility.

The reason is true. The societal marketing concept does indeed integrate social responsibility into the company's business strategy. It emphasizes the importance of considering the broader societal interests and responsibilities alongside the organization's objectives.

In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion. The societal marketing concept is about balancing both societal welfare and organizational goals, not exclusively focusing on maximizing shareholder wealth.

7 Views

Question : Assertion: Marketing management aims to create and maintain profitable customer relationships.

Reason: Marketing management is exclusively focused on advertising and promotion.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 22nd Jan, 2024

Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.


Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does aim to create and maintain profitable customer relationships. It involves various activities like market research, product development, pricing strategies, distribution, advertising, promotion, and more, all with the goal of building and sustaining relationships with customers to drive profitability.

The reason is not the correct explanation. The reason incorrectly states that marketing management is exclusively focused on advertising and promotion. While advertising and promotion are important components of marketing management, they are not the exclusive focus. Marketing management involves a broader spectrum of activities beyond advertising and promotion to create and maintain customer relationships.

In summary, both the assertion and reason are true, but the reason does not correctly explain the assertion.

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