Marketing Management
Question : Pune-based Zomato Ltd. is a maker of electronics products. It deals in both laptops and mobile phones in addition to products like books, musical instruments, videotapes, etc. The business was organised functionally, with separate divisions for production, marketing, and finance. The products were being looked after by all the functional heads, while occasionally their tasks crossed over. Conflicts between departments and issues with cooperation resulted from this. Rahul, the CEO of the company, chose to categorise computers and mobile phones under "consumer electronics" and books, musical instruments, videotapes, and other items under "Media" to facilitate specialisation. Rahul has completed a task related to one of the management functions in the process. Determine the action.
Option 1: Identification and division of work
Option 2: Departmentalisation
Option 3: Assignment of duties
Option 4: Establishing authority and reporting relationships
Correct Answer: Departmentalisation
Solution : Grouping similar and related jobs into larger units called departments, divisions or sections and placing them under a department head. It facilitates specialization. – The departments are linked together and are interdependent. Hence, the correct option is 2.
Question : Which function of marketing is highlighted in the given statement? Statement: It involves decisions like choice of mode of transportation in other related aspects.
Option 1: Physical distribution
Option 2: Product designing and development
Option 3: Transportation
Option 4: Branding
Correct Answer: Transportation
Solution : Transportation fills the place gap by carrying goods from one place of production to the place of consumption. Marking forms analysis its transportation needs of self considering factors like nature of the product, cost, location of the product,etc. Transportation include decisions like choice of mode
Question : Which function of marketing is highlighted in the given statement? Statement: It refers to giving a special name to the product.
Option 1: Gathering and analysing market information
Option 3: Packaging and labelling
Correct Answer: Branding
Solution : Branding refers to giving a special name to the product. Brand name distinguish the product from competitors product and helps in building customers loyalty and promoting sales.
Hence, option D is correct.
Question : Case Study: ABC Corporation - Financing Growth Strategies
ABC Corporation, a leading manufacturing company, is looking to finance its growth strategies. The company is exploring various sources of business finance to achieve its expansion goals.
Questions : Business Finance and Expansion
Which financial decision involves choosing the appropriate sources of funds for business activities?
Option 1: Marketing strategy
Option 2: Inventory management
Option 3: Financial planning
Option 4: Human resource allocation
Correct Answer: Financial planning
Solution : The correct answer is (c) Financial planning
Financial planning is the process of determining the company's financial goals and objectives and developing strategies to achieve them. It includes decisions related to choosing the right sources of funds to support business activities, manage operational costs,
Question : Which organization is responsible for the marketing and export of agricultural products from India?
Option 1: Food Corporation of India (FCI)
Option 2: Spices Board of India
Option 3: Agricultural and Processed Food Products Export Development Authority (APEDA)
Option 4: Indian Council of Agricultural Research (ICAR)
Correct Answer: Agricultural and Processed Food Products Export Development Authority (APEDA)
Solution : The correct answer is (c) Agricultural and Processed Food Products Export Development Authority (APEDA).
APEDA is an apex government body under the Ministry of Commerce and Industry, Government of India. It is responsible for the promotion and
Question : Which institution is responsible for the promotion and development of agricultural marketing cooperatives in India?
Option 1: Small Farmers Agribusiness Consortium (SFAC)
Option 2: National Cooperative Development Corporation (NCDC)
Option 3: National Bank for Agriculture and Rural Development (NABARD)
Option 4: National Horticulture Board (NHB)
Correct Answer: National Cooperative Development Corporation (NCDC)
Solution : The correct answer is (b) National Cooperative Development Corporation (NCDC).
The National Cooperative Development Corporation (NCDC) is responsible for the promotion and development of agricultural marketing cooperatives in India. It provides financial assistance and support to various cooperatives, including agricultural marketing
Question : Which function of marketing is highlighted in the given statement? Statement: It is an important feature of the product as labels provide detailed information about the product its contents method of use,etc
Correct Answer: Packaging and labelling
Solution : Packaging refers to designing and developing the package for the products. Labelling refers to designing and developing the label to be put on the package. Labelling is an important feature of a blood has labels provide detail information of the product its contents
Question : Case Study:
XYZ Automobiles focuses on understanding customer needs and preferences to design their marketing strategies. They aim to deliver superior value to their customers. Which feature of marketing does XYZ Automobiles emphasize?
Option 1: Cost Minimization
Option 2: Production Efficiency
Option 3: Mass Marketing
Option 4: Customer Satisfaction
Correct Answer: Customer Satisfaction
Solution : The correct answer is (d) Customer Satisfaction
By focusing on understanding customer needs and preferences and aiming to deliver superior value, XYZ Automobiles is placing a strong emphasis on ensuring that their customers are satisfied. This approach is customer-centric and aligns with the goal
Question : Assertion: Marketing management focuses on delivering customer value and satisfaction.
Reason: Marketing management is solely about increasing sales volume.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Marketing management does
Question : Assertion: The societal marketing concept is solely focused on maximizing shareholder wealth.
Reason: The societal marketing concept integrates social responsibility into the company's business strategy.
The assertion is true. The societal marketing
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