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Marketing Management

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Question : As the marketing manager of Z.ltd focuses on quick sales to hit the objective, the manufacturing manager of Z.ltd advises the salesperson to go slowly when selling the product. Which principle of management is being violated here?
 

Option 1: Unity of command

Option 2: Unity of direction

Option 3: Order

Option 4: Authority and responsibility


 

Team Careers360 20th Jan, 2024

Correct Answer: Unity of command


Solution : According to the principal is the subordinate should receive orders and be accountable to one and only one superior. If a subordinate receives orders from more than one superior he will find it extremely difficult to decide as to whom he has to obey first.

Hence, option A is correct.

9 Views

Question : Case Study:

A company is dedicated to delivering value to customers while also considering the well-being of society. They prioritize environmental sustainability and ethical business practices. This philosophy aligns with the:

 

Option 1: Selling Concept

Option 2: Societal Marketing Concept

Option 3: Product Concept

Option 4: Marketing Concept

Team Careers360 24th Jan, 2024

Correct Answer: Societal Marketing Concept


Solution : The correct answer is (b) Societal Marketing Concept.

The Societal Marketing Concept is a marketing philosophy that extends the principles of the Marketing Concept to include a focus on the long-term well-being of both customers and society as a whole. It emphasizes delivering value to customers while also addressing broader social and environmental concerns. This approach aims to balance the company's objectives with the well-being of the community and environment, seeking to create a positive impact through marketing activities, which aligns with the company's commitment to environmental sustainability and ethical business practices.

 

19 Views

Question : Select the correct direct form of the given sentence.
The doctor asked me angrily why I had disturbed him at that late hour.

Option 1: The doctor said to me, "Why I had disturbed him at that late hour?"

Option 2: The doctor said to me, "Why have you disturbed him at this late hour?"

Option 3: The doctor said to me, "Why did you disturb me at that late hour?"

Option 4: The doctor said to me, "Why have you disturbed me at this late hour?"

Team Careers360 23rd Jan, 2024

Correct Answer: The doctor said to me, "Why have you disturbed me at this late hour?"


Solution : The fourth option is the correct choice.

The given sentence is an indirect speech, and we need to convert it into a direct speech.
The steps of conversion are as follows:

  • The reported verb "asked" changes to "said to" in direct speech.
  • The pronoun "I" (first-person pronoun) changes to "you" (second-person pronoun).
  • If the indirect speech is in the past perfect tense, then we have to change it into the present perfect tense; therefore, (had + past participle form of the verb) changes to (have + past participle form of the verb).
  • The assertive sentence changes to an interrogative sentence, starting with why as the introductive expression.
  • The demonstrative pronoun "that" is changed to "this" in direct speech.

Therefore, the correct answer is: The doctor said to me, "Why have you disturbed me at this late hour?"

18 Views

Question : Case Study:

A company is focused on delivering superior customer value and building strong customer relationships. They aim to understand and meet customer needs effectively. This philosophy aligns with the:

 

Option 1: Selling Concept

Option 2: Production Concept

Option 3: Marketing Concept

Option 4: Product Concept

Team Careers360 24th Jan, 2024

Correct Answer: Marketing Concept


Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric approach that centers on understanding and fulfilling customer needs and wants effectively. It involves delivering superior value to customers to achieve customer satisfaction and build strong, long-term customer relationships. The ultimate goal is to meet customer needs and achieve business objectives by creating value and satisfying customers through a customer-oriented approach. This philosophy emphasizes understanding customers and delivering value to them as the key to success.

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Question : Which function of marketing is highlighted in the given statement?
Statement: Today companies are using interactive sites on the Internet to gather customer views and opinions before taking important business decisions.

Option 1: Gathering and analysing market information

Option 2: Product designing and development

Option 3: Packaging and labelling

Option 4: Branding


 

Team Careers360 23rd Jan, 2024

Correct Answer: Gathering and analysing market information


Solution : One of the important functions of marketer is to collect and analyse market information. With the growth of the computers a new trend as emerged in the collection of market information. More and more companies are using interactive sides on the Internet to gather customer views and opinions before taking important business decisions.

Hence, option A is correct.

9 Views

Question : Which function of marketing is highlighted in the given statement?
Statement: The need for it rises because there is a time gap between production and consumption of goods.
 

Option 1: Physical distribution 

Option 2: Product designing and development

Option 3: Transportation 
 

 

Option 4: Storage or warehousing
 

Team Careers360 23rd Jan, 2024

Correct Answer: Storage or warehousing
 


Solution : The need for storage and warehousing rises because there is a time gap between production and consumption of goods.This time gap maybe either due to irregular demand or due to irregular supply. The function of storage is performed by different agencies a chese manufacturers, wholesalers and retailers.

Hence, option D is correct.

12 Views

Question : Modern computerised accounting system is based on the concept of database which is implemented using - 

Option 1: Management Information System

Option 2: Database Management System

Option 3: Marketing Information System

Option 4: Accounting Information System

Team Careers360 19th Jan, 2024

Correct Answer: Database Management System


Solution : The idea of a database is the foundation of contemporary computerised accounting systems. A database management system, which is defined by a collection of computer programmes (or software) that properly manage and organise data and give access to the stored data to application programmes, is used to implement databases.

Hence the Correct answer is option 2.

3 Views

Question : Case Study:

XYZ Automobiles focuses on understanding customer needs and preferences to design their marketing strategies. They aim to deliver superior value to their customers. Which feature of marketing does XYZ Automobiles emphasize?

 

Option 1: Cost Minimization

 

Option 2: Production Efficiency

Option 3: Mass Marketing

Option 4: Customer Satisfaction

Team Careers360 22nd Jan, 2024

Correct Answer: Customer Satisfaction


Solution : The correct answer is  (d) Customer Satisfaction

By focusing on understanding customer needs and preferences and aiming to deliver superior value, XYZ Automobiles is placing a strong emphasis on ensuring that their customers are satisfied. This approach is customer-centric and aligns with the goal of providing products and services that meet or exceed customer expectations, ultimately leading to high levels of customer satisfaction. Cost minimization, production efficiency, and mass marketing may also be important considerations, but in this scenario, customer satisfaction is the highlighted feature.

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