Yes, you can get the high paying job directly after pursuing BBA in Marketing subject to the condition that you must pursue it from a reputed institute. Various companies such as Bain Capability Network, Dalberg, DE Shaw Group, Dabur, Tresvista, Everest Group hire BBA graduates and extend offers to students in various domains such as Analytics, Consulting, Finance, Marketing, Research and Technology.

It is not at all risky to not to do an MBA after BBA as there are many students who do not opt for Master's degree in management and still able to get high paying job in the Industry.